Premium Italian fashion brand Replay is making its Formula One debut this weekend, as the official denim partner of the Aston Martin Cognizant Formula One team.
After a 60 year break from F1, Aston Martin returns to the grid celebrating both a rich heritage and a fresh perspective, and Replay says its 2021 lifestyle denim range reflects this new team vibe, whether Sebastian Vettel is stepping out an evening event, or Lance Stroll is relaxing with some eSports.
Replay hopes the high profile Aston Martin collab will position it as the denim brand in the luxury sport world.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant, describes the partnership as a “perfect fit – Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values,” says Slack. “ We work hard and we play hard., and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values…”
Pictured above is a tailored denim shirt (£160), skinny fit jeans (£115), tapered fit Archivio Tinmar jeans (£155). Shop Replay denim here.
Matteo Sinigaglia, CEO of brand owner Fashion Box, said: “To work with such an iconic car brand is a real privilege. We share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are excited to see our brand involved in Formula One, supporting the coolest car on the grid.”
The Bühlmann Decompression 02 is a professional-grade mechanical dive watch on a mission. Building on the success of the 2021 Decompression 01, the new model focuses on enhanced functionality, safety and real-world usability, with a design shaped by decades of research originating from Dr Albert A. Bühlmann’s pioneering decompression work. The Decompression 02 is of…
Bowers & Wilkins has launched a McLaren F1 edition of its flagship PX8 S2 over-ear headphones. The new cans adopt a distinctive palette of Papaya orange and Anthracite Grey, with subtle Speedmark detailing on the headband and earcups. The finish is paired with diamond-cut highlights and Nappa leather cushions, reinforcing the model’s position at the…
Elijah Craig has launched a special release to celebrate its role as the official bourbon of the Ryder Cup. This limited edition bottling begins with fully matured Elijah Craig Small Batch Bourbon, further finished with toasted staves crafted from 75 per cent sugar maple and 25 per cent applewood, a nod to New York’s state…
The Luxe Review 
Premium Italian fashion brand Replay is making its Formula One debut this weekend, as the official denim partner of the Aston Martin Cognizant Formula One team.
After a 60 year break from F1, Aston Martin returns to the grid celebrating both a rich heritage and a fresh perspective, and Replay says its 2021 lifestyle denim range reflects this new team vibe, whether Sebastian Vettel is stepping out an evening event, or Lance Stroll is relaxing with some eSports.
Replay hopes the high profile Aston Martin collab will position it as the denim brand in the luxury sport world.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant, describes the partnership as a “perfect fit – Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values,” says Slack. “ We work hard and we play hard., and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One.”
Pictured above is a tailored denim shirt (£160), skinny fit jeans (£115), tapered fit Archivio Tinmar jeans (£155). Shop Replay denim here.
Matteo Sinigaglia, CEO of brand owner Fashion Box, said: “To work with such an iconic car brand is a real privilege. We share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are excited to see our brand involved in Formula One, supporting the coolest car on the grid.”
Introducing the Decompression 02: Bühlmann’s most advanced dive watch yet
The Bühlmann Decompression 02 is a professional-grade mechanical dive watch on a mission. Building on the success of the 2021 Decompression 01, the new model focuses on enhanced functionality, safety and real-world usability, with a design shaped by decades of research originating from Dr Albert A. Bühlmann’s pioneering decompression work. The Decompression 02 is of…
PX8 S2 McLaren Edition Brings F1 Style to premium Bowers & Wilkins over-ear headphones
Bowers & Wilkins has launched a McLaren F1 edition of its flagship PX8 S2 over-ear headphones. The new cans adopt a distinctive palette of Papaya orange and Anthracite Grey, with subtle Speedmark detailing on the headband and earcups. The finish is paired with diamond-cut highlights and Nappa leather cushions, reinforcing the model’s position at the…
Elijah Craig on par with Ryder Cup 2025 limited edition maple and applewood finished bourbon
Elijah Craig has launched a special release to celebrate its role as the official bourbon of the Ryder Cup. This limited edition bottling begins with fully matured Elijah Craig Small Batch Bourbon, further finished with toasted staves crafted from 75 per cent sugar maple and 25 per cent applewood, a nod to New York’s state…
Share this: