Girard-Perregaux has been announced as Official Watch Partner of Aston Martin. The Swiss manufacturer says the two brands will collaborate on upcoming limited-edition timepieces.
Timing is everything. In 2021 Girard-Perregaux celebrates 230 years of watchmaking, while Aston Martin returns to F1 as a works team for the first time in over 60 years.
Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula One Team cars at the start of the 2021 F1 season in Bahrain, while the first timepiece from the collaboration will be revealed later this year. The blend of DNA should be fascinating.
Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford while Girard-Perregaux can trace its origins to 1791, when Jean-François Bautte, aged just 19, produced his first watch. Constant Girard married Marie Perregaux in 1854, and the watch brand was born.
1956’s Aston Martin DBR1, made for competitive racing, was a precursor for some of the marque’s best-known heritage DB road cars. It was styled in-house by Frank Feeley, his design incorporating a key functional attribute, the side air vent, which debuted on this car and remains a visual characteristic of Aston Martin’s road-going sports cars to this day. This functionality has become a key aesthetic detail in their distinctive personality.
Similarly, when Girard-Perregaux released its now-famous Tourbillon ‘With Three Gold Bridges’ in 1867, it transformed three functional components, often hidden from view, into attractive aesthetic features. The once invisible was deliberately made visible.
The first timepiece to be borne from the Girard-Perregaux Aston Martin collaboration will be revealed later this year…
Tobias Moers, Chief Executive of Aston Martin Lagonda said: “The real beauty of partnerships such as this one is that, although we share very similar core values, the two brands can learn a great deal from one another. Girard-Perregaux is a prolific innovator in the use of materials and new technology. We both create highly desirable luxury products that are beautifully designed, deliver a powerful performance and exhibit flawless execution.”
Otmar Szafnauer, Aston Martin Cognizant Formula One Team Chief Executive Officer and Team Principal, said: “We at Aston Martin Cognizant Formula One Team are thrilled to be announcing a partnership with Girard-Perregaux today. Aston Martin and Girard-Perregaux share so many brand touchpoints, a rich history, a glorious heritage, and a relentless devotion to the pursuit of premium quality combined with high technology. On the racetrack, time, too, is of the essence. Formula One and Aston Martin Cognizant Formula One Team in particular will prove themselves to be respectively a fantastic promotional platform and a brilliant marketing partner for Girard-Perregaux.”