Premium Italian fashion brand Replay is making its Formula One debut this weekend, as the official denim partner of the Aston Martin Cognizant Formula One team.
After a 60 year break from F1, Aston Martin returns to the grid celebrating both a rich heritage and a fresh perspective, and Replay says its 2021 lifestyle denim range reflects this new team vibe, whether Sebastian Vettel is stepping out an evening event, or Lance Stroll is relaxing with some eSports.
Replay hopes the high profile Aston Martin collab will position it as the denim brand in the luxury sport world.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant, describes the partnership as a “perfect fit – Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values,” says Slack. “ We work hard and we play hard., and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values…”
Pictured above is a tailored denim shirt (£160), skinny fit jeans (£115), tapered fit Archivio Tinmar jeans (£155). Shop Replay denim here.
Matteo Sinigaglia, CEO of brand owner Fashion Box, said: “To work with such an iconic car brand is a real privilege. We share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are excited to see our brand involved in Formula One, supporting the coolest car on the grid.”
Sandisk hopes to win over footie fans with a range of FIFA World Cup 2026 computer storage products this summer. The line includes USB drives fashioned in the style of a whistle, external SSD pocket drives in tournament colours, and memory cards in soccer livery. The one-of-a-kind whistle flash drives are available in global and…
A long-standing St Andrews golfing ritual has found a new expression, as Kingsbarns Distillery launches a limited-edition single cask whisky inspired by the famed ‘19th hole’. Developed by Wemyss Family Spirits, the family-owned business behind the distillery, The Dunvegan forms the second instalment in a golf-inspired series, and follows last year’s Caddies’ Dream release. Limited…
At Milan Design Week, where furniture and fashion usually take centre stage, Ferrari has unveiled its freshly liveried Hypersail, a ground-breaking 100-foot flying ocean monohull. Hypersail is Ferrari’s most ambitious step yet beyond asphalt, a fully foiling yacht designed to ‘fly’ above the water on three points of contact, using a canting keel foil, rudder…
The Luxe Review 
Premium Italian fashion brand Replay is making its Formula One debut this weekend, as the official denim partner of the Aston Martin Cognizant Formula One team.
After a 60 year break from F1, Aston Martin returns to the grid celebrating both a rich heritage and a fresh perspective, and Replay says its 2021 lifestyle denim range reflects this new team vibe, whether Sebastian Vettel is stepping out an evening event, or Lance Stroll is relaxing with some eSports.
Replay hopes the high profile Aston Martin collab will position it as the denim brand in the luxury sport world.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant, describes the partnership as a “perfect fit – Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values,” says Slack. “ We work hard and we play hard., and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One.”
Pictured above is a tailored denim shirt (£160), skinny fit jeans (£115), tapered fit Archivio Tinmar jeans (£155). Shop Replay denim here.
Matteo Sinigaglia, CEO of brand owner Fashion Box, said: “To work with such an iconic car brand is a real privilege. We share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are excited to see our brand involved in Formula One, supporting the coolest car on the grid.”
Sandisk scores with FIFA World Cup 2026 USB whistles and pocket SSD drives
Sandisk hopes to win over footie fans with a range of FIFA World Cup 2026 computer storage products this summer. The line includes USB drives fashioned in the style of a whistle, external SSD pocket drives in tournament colours, and memory cards in soccer livery. The one-of-a-kind whistle flash drives are available in global and…
Kingsbarns Distillery launches limited edition single malt inspired by St Andrews 19th hole
A long-standing St Andrews golfing ritual has found a new expression, as Kingsbarns Distillery launches a limited-edition single cask whisky inspired by the famed ‘19th hole’. Developed by Wemyss Family Spirits, the family-owned business behind the distillery, The Dunvegan forms the second instalment in a golf-inspired series, and follows last year’s Caddies’ Dream release. Limited…
Ferrari unveils 100ft Hypersail flying yacht with supercar DNA at Milan Design Week
At Milan Design Week, where furniture and fashion usually take centre stage, Ferrari has unveiled its freshly liveried Hypersail, a ground-breaking 100-foot flying ocean monohull. Hypersail is Ferrari’s most ambitious step yet beyond asphalt, a fully foiling yacht designed to ‘fly’ above the water on three points of contact, using a canting keel foil, rudder…
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