Premium Italian fashion brand Replay is making its Formula One debut this weekend, as the official denim partner of the Aston Martin Cognizant Formula One team.
After a 60 year break from F1, Aston Martin returns to the grid celebrating both a rich heritage and a fresh perspective, and Replay says its 2021 lifestyle denim range reflects this new team vibe, whether Sebastian Vettel is stepping out an evening event, or Lance Stroll is relaxing with some eSports.
Replay hopes the high profile Aston Martin collab will position it as the denim brand in the luxury sport world.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant, describes the partnership as a “perfect fit – Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values,” says Slack. “ We work hard and we play hard., and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values…”
Pictured above is a tailored denim shirt (£160), skinny fit jeans (£115), tapered fit Archivio Tinmar jeans (£155). Shop Replay denim here.
Matteo Sinigaglia, CEO of brand owner Fashion Box, said: “To work with such an iconic car brand is a real privilege. We share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are excited to see our brand involved in Formula One, supporting the coolest car on the grid.”
Those returning to the David Lloyd Club in Northwood, West London, are in for a big surprise. Renowned for group exercise, tennis and swimming, the expansive health club now boasts a new luxury pool and spa garden area, to compliment its yoga, Pilates and meditation lifestyle classes. Naturally, TLR had to visit this premium fitness…
Esports is one of the most exciting industries to get in on right now, with leading luxury brands, fashion collaborations and professional players reaping serious rewards from the competitive gaming boom. Last night, the most prestigious event in the esports calendar, the annual Esports Awards – essentially the Oscars of pro gaming – held its…
German watch specialist Laco is jumping on the narrow case trend, with a chic new range of mid-size adventure watches. Available in four colours with different strap variants, the new Scorpion line comprises the white Himalaya, orange Mojave, green Amazonas and blue Atlantik editions. The reduced case diameter of 39mm is ideal for explorers with…
The Luxe Review 
Premium Italian fashion brand Replay is making its Formula One debut this weekend, as the official denim partner of the Aston Martin Cognizant Formula One team.
After a 60 year break from F1, Aston Martin returns to the grid celebrating both a rich heritage and a fresh perspective, and Replay says its 2021 lifestyle denim range reflects this new team vibe, whether Sebastian Vettel is stepping out an evening event, or Lance Stroll is relaxing with some eSports.
Replay hopes the high profile Aston Martin collab will position it as the denim brand in the luxury sport world.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant, describes the partnership as a “perfect fit – Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values,” says Slack. “ We work hard and we play hard., and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One.”
Pictured above is a tailored denim shirt (£160), skinny fit jeans (£115), tapered fit Archivio Tinmar jeans (£155). Shop Replay denim here.
Matteo Sinigaglia, CEO of brand owner Fashion Box, said: “To work with such an iconic car brand is a real privilege. We share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are excited to see our brand involved in Formula One, supporting the coolest car on the grid.”
David Lloyd Clubs add luxury spa, plus 5 expert tips to get you gym ready
Those returning to the David Lloyd Club in Northwood, West London, are in for a big surprise. Renowned for group exercise, tennis and swimming, the expansive health club now boasts a new luxury pool and spa garden area, to compliment its yoga, Pilates and meditation lifestyle classes. Naturally, TLR had to visit this premium fitness…
Luxury brands step out at the Esports Awards in Las Vegas to celebrate booming industry
Esports is one of the most exciting industries to get in on right now, with leading luxury brands, fashion collaborations and professional players reaping serious rewards from the competitive gaming boom. Last night, the most prestigious event in the esports calendar, the annual Esports Awards – essentially the Oscars of pro gaming – held its…
Wind of change: Laco debuts stylish midsize Scorpion adventure watches
German watch specialist Laco is jumping on the narrow case trend, with a chic new range of mid-size adventure watches. Available in four colours with different strap variants, the new Scorpion line comprises the white Himalaya, orange Mojave, green Amazonas and blue Atlantik editions. The reduced case diameter of 39mm is ideal for explorers with…
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