Premium Italian fashion brand Replay is making its Formula One debut this weekend, as the official denim partner of the Aston Martin Cognizant Formula One team.
After a 60 year break from F1, Aston Martin returns to the grid celebrating both a rich heritage and a fresh perspective, and Replay says its 2021 lifestyle denim range reflects this new team vibe, whether Sebastian Vettel is stepping out an evening event, or Lance Stroll is relaxing with some eSports.
Replay hopes the high profile Aston Martin collab will position it as the denim brand in the luxury sport world.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant, describes the partnership as a “perfect fit – Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values,” says Slack. “ We work hard and we play hard., and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values…”
Pictured above is a tailored denim shirt (£160), skinny fit jeans (£115), tapered fit Archivio Tinmar jeans (£155). Shop Replay denim here.
Matteo Sinigaglia, CEO of brand owner Fashion Box, said: “To work with such an iconic car brand is a real privilege. We share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are excited to see our brand involved in Formula One, supporting the coolest car on the grid.”
Two-time Oscar nominee Will Smith will most likely be taking another run at Oscar gold, for his portrayal as the ultimate tennis dad Richard Williams, in Reinaldo Marcus Green’s good natured biopic King Richard. Smith depicts Willams as both charming and overbearing, with subtle prosthetics and a pitch perfect idiosyncratic southern drawl. The Academy isContinue Reading
Huawei has launched a new fitness orientated smartwatch, the Watch GT 3, with the help of new watch ambassador Sir Mo Farah. Sir Mo launched the new Huawei Watch GT 3 at The Fore fitness and wellness studio in London, having been one of the first people in the UK to put the wearable throughContinue Reading
Apple has unveiled the Apple Watch Series 7, featuring a larger, more durable display, and previewed its latest collaborations with sports brand Nike and French luxury goods outfit Hermès (pictured above). So is it time to upgrade your current Apple Watch or buy your first? Here’s what you need to know… Sporting a reengineered Always-OnContinue Reading
The Luxe Review 
Premium Italian fashion brand Replay is making its Formula One debut this weekend, as the official denim partner of the Aston Martin Cognizant Formula One team.
After a 60 year break from F1, Aston Martin returns to the grid celebrating both a rich heritage and a fresh perspective, and Replay says its 2021 lifestyle denim range reflects this new team vibe, whether Sebastian Vettel is stepping out an evening event, or Lance Stroll is relaxing with some eSports.
Replay hopes the high profile Aston Martin collab will position it as the denim brand in the luxury sport world.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant, describes the partnership as a “perfect fit – Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values,” says Slack. “ We work hard and we play hard., and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One.”
Pictured above is a tailored denim shirt (£160), skinny fit jeans (£115), tapered fit Archivio Tinmar jeans (£155). Shop Replay denim here.
Matteo Sinigaglia, CEO of brand owner Fashion Box, said: “To work with such an iconic car brand is a real privilege. We share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are excited to see our brand involved in Formula One, supporting the coolest car on the grid.”
King Richard review: Will Smith courts Oscar in ace tennis biopic
Two-time Oscar nominee Will Smith will most likely be taking another run at Oscar gold, for his portrayal as the ultimate tennis dad Richard Williams, in Reinaldo Marcus Green’s good natured biopic King Richard. Smith depicts Willams as both charming and overbearing, with subtle prosthetics and a pitch perfect idiosyncratic southern drawl. The Academy isContinue Reading
Train smarter with the Huawei Watch GT 3 fitness smartwatch, be like Sir Mo Fara
Huawei has launched a new fitness orientated smartwatch, the Watch GT 3, with the help of new watch ambassador Sir Mo Farah. Sir Mo launched the new Huawei Watch GT 3 at The Fore fitness and wellness studio in London, having been one of the first people in the UK to put the wearable throughContinue Reading
Apple Watch Series 7 offers larger, more durable display, previews new collabs with Nike and Hermès
Apple has unveiled the Apple Watch Series 7, featuring a larger, more durable display, and previewed its latest collaborations with sports brand Nike and French luxury goods outfit Hermès (pictured above). So is it time to upgrade your current Apple Watch or buy your first? Here’s what you need to know… Sporting a reengineered Always-OnContinue Reading
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