Premium Italian fashion brand Replay is making its Formula One debut this weekend, as the official denim partner of the Aston Martin Cognizant Formula One team.
After a 60 year break from F1, Aston Martin returns to the grid celebrating both a rich heritage and a fresh perspective, and Replay says its 2021 lifestyle denim range reflects this new team vibe, whether Sebastian Vettel is stepping out an evening event, or Lance Stroll is relaxing with some eSports.
Replay hopes the high profile Aston Martin collab will position it as the denim brand in the luxury sport world.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant, describes the partnership as a “perfect fit – Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values,” says Slack. “ We work hard and we play hard., and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values…”
Pictured above is a tailored denim shirt (£160), skinny fit jeans (£115), tapered fit Archivio Tinmar jeans (£155). Shop Replay denim here.
Matteo Sinigaglia, CEO of brand owner Fashion Box, said: “To work with such an iconic car brand is a real privilege. We share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are excited to see our brand involved in Formula One, supporting the coolest car on the grid.”
Mixed martial arts goliath UFC has announced a new, multi-year global marketing partnership with Howler Head Whiskey, one of the fastest-growing flavoured whiskey brands in North America. Howler Head becomes UFC’s first-ever ‘Flavored Whiskey Partner’, creating a new sponsorship category for the combat sports company. In return, Howler Head gets a branded presence at allContinue Reading
Those returning to the David Lloyd Club in Northwood, West London, are in for a big surprise. Renowned for group exercise, tennis and swimming, the expansive health club now boasts a new luxury pool and spa garden area, to compliment its yoga, Pilates and meditation classes. Naturally, TLR had to visit this premium fitness facilityContinue Reading
High-end fashion watch maker Briston has launched the Clubmaster Classic Terracotta Collection, introducing four warmer dial shades for the summer season. The sporty new Briston models feature Briston’s characteristic cambered-square 40 x 40mm case in tortoise shell acetate, with a choice of four, unique dial options (vanilla, nude, caramel and chocolate), in stylish matt powderContinue Reading
Premium Italian fashion brand Replay is making its Formula One debut this weekend, as the official denim partner of the Aston Martin Cognizant Formula One team.
After a 60 year break from F1, Aston Martin returns to the grid celebrating both a rich heritage and a fresh perspective, and Replay says its 2021 lifestyle denim range reflects this new team vibe, whether Sebastian Vettel is stepping out an evening event, or Lance Stroll is relaxing with some eSports.
Replay hopes the high profile Aston Martin collab will position it as the denim brand in the luxury sport world.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant, describes the partnership as a “perfect fit – Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
“Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values,” says Slack. “ We work hard and we play hard., and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One.”
Pictured above is a tailored denim shirt (£160), skinny fit jeans (£115), tapered fit Archivio Tinmar jeans (£155). Shop Replay denim here.
Matteo Sinigaglia, CEO of brand owner Fashion Box, said: “To work with such an iconic car brand is a real privilege. We share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are excited to see our brand involved in Formula One, supporting the coolest car on the grid.”
UFC inks multi-year partnership with Howler Head Whiskey, Dana White bananas for the brand
Mixed martial arts goliath UFC has announced a new, multi-year global marketing partnership with Howler Head Whiskey, one of the fastest-growing flavoured whiskey brands in North America. Howler Head becomes UFC’s first-ever ‘Flavored Whiskey Partner’, creating a new sponsorship category for the combat sports company. In return, Howler Head gets a branded presence at allContinue Reading
David Lloyd Clubs add luxury spa, plus 5 expert tips to get you gym ready
Those returning to the David Lloyd Club in Northwood, West London, are in for a big surprise. Renowned for group exercise, tennis and swimming, the expansive health club now boasts a new luxury pool and spa garden area, to compliment its yoga, Pilates and meditation classes. Naturally, TLR had to visit this premium fitness facilityContinue Reading
Briston launches Clubmaster Classic Terracotta Collection, says time is right for desert chic
High-end fashion watch maker Briston has launched the Clubmaster Classic Terracotta Collection, introducing four warmer dial shades for the summer season. The sporty new Briston models feature Briston’s characteristic cambered-square 40 x 40mm case in tortoise shell acetate, with a choice of four, unique dial options (vanilla, nude, caramel and chocolate), in stylish matt powderContinue Reading
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