The world’s first Dolby Atmos in-car audio system has been unveiled by US electric car maker Lucid. The immersive 21-speaker audio system will debut in the Lucid Air sedan.
Lucid’s Surreal Sound system comprises front, rear, side, and height speakers, precisely positioned so that driver and passengers can feel the relative movement of individual sounds as they’re steered around the cabin.
The Surreal Sound system also includes enhanced driver aids, with directional signalling of driver and passenger alerts.
For example, a seatbelt warning will, to the driver’s ears, come from the direction of the unbuckled belt. Other warnings, such as blind-spot detection, will feature directionality to help focus the driver’s attention. Even sounds as common as turn signals will sound to the driver as if it were coming from the indicated side of the vehicle.
The in-cabin experience has been tuned with the Capitol Records Studio C Dolby Atmos recording studio as a reference.
The in-cabin experience has been tuned with the Capitol Records Studio C Dolby Atmos recording studio as a reference…
The Lucid Air luxury EV sedan should sound as good as it looks
“As the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid,” says Derek Jenkins, Senior VP of Design, Lucid Motors. “The post-luxury experience is not just about beautiful design and next-generation technology, it also speaks to an unmatched in-car experience that engages all the senses.”
Lucid says its automotive mission is to inspire the adoption of sustainable energy by creating the most captivating electric vehicles, based around the human experience.
Select models in the Air range will be capable of a projected EPA range of over 500 miles and 0-60 mph in 2.5 seconds. Customer deliveries of the Lucid Air, which will be produced at Lucid’s new factory in Casa Grande, Arizona, will begin in the second half of 2021.
One of the world’s leading international car events, Salon Privé, is set to make its London debut this year – and it promises an uber-luxe London garden party not to be missed. While the high-end jewel in the UK’s automotive calendar, Salon Privé’s flagship Concours d’Elégance, will continue to hold its summer social with itsContinue Reading
Legendary British motorcycle marque Norton has re-engineered one of its classic rides. The V4SV comes with lofty claims to be one of the most luxurious superbikes ever created; we’ve not sat in the seat but, in the looks department it is certainly a bike which has our attention in a category we’d usually avoid. ImaginedContinue Reading
Luxury supercar maker McLaren Automotive has won the Game Changer award at the Walpole’s British Luxury Awards ceremony, held at The Dorchester hotel in London. The accolade recognises McLaren’s ongoing commitment to innovation in technology, which has been at the forefront of the all-new McLaren Artura, the company’s first series high-performance hybrid supercar. The annualContinue Reading
The Luxe Review 
The world’s first Dolby Atmos in-car audio system has been unveiled by US electric car maker Lucid. The immersive 21-speaker audio system will debut in the Lucid Air sedan.
Lucid’s Surreal Sound system comprises front, rear, side, and height speakers, precisely positioned so that driver and passengers can feel the relative movement of individual sounds as they’re steered around the cabin.
The Surreal Sound system also includes enhanced driver aids, with directional signalling of driver and passenger alerts.
For example, a seatbelt warning will, to the driver’s ears, come from the direction of the unbuckled belt. Other warnings, such as blind-spot detection, will feature directionality to help focus the driver’s attention. Even sounds as common as turn signals will sound to the driver as if it were coming from the indicated side of the vehicle.
The in-cabin experience has been tuned with the Capitol Records Studio C Dolby Atmos recording studio as a reference.
“As the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid,” says Derek Jenkins, Senior VP of Design, Lucid Motors. “The post-luxury experience is not just about beautiful design and next-generation technology, it also speaks to an unmatched in-car experience that engages all the senses.”
Lucid says its automotive mission is to inspire the adoption of sustainable energy by creating the most captivating electric vehicles, based around the human experience.
Select models in the Air range will be capable of a projected EPA range of over 500 miles and 0-60 mph in 2.5 seconds. Customer deliveries of the Lucid Air, which will be produced at Lucid’s new factory in Casa Grande, Arizona, will begin in the second half of 2021.
Salon Privé London 2022: Premier luxury car show comes to London this Spring for the most glamorous party of the year
One of the world’s leading international car events, Salon Privé, is set to make its London debut this year – and it promises an uber-luxe London garden party not to be missed. While the high-end jewel in the UK’s automotive calendar, Salon Privé’s flagship Concours d’Elégance, will continue to hold its summer social with itsContinue Reading
Incoming Norton V4SV hailed as one of the most luxurious superbikes ever created
Legendary British motorcycle marque Norton has re-engineered one of its classic rides. The V4SV comes with lofty claims to be one of the most luxurious superbikes ever created; we’ve not sat in the seat but, in the looks department it is certainly a bike which has our attention in a category we’d usually avoid. ImaginedContinue Reading
Supercar maker McLaren named Game Changer at Walpole British Luxury Awards 2021
Luxury supercar maker McLaren Automotive has won the Game Changer award at the Walpole’s British Luxury Awards ceremony, held at The Dorchester hotel in London. The accolade recognises McLaren’s ongoing commitment to innovation in technology, which has been at the forefront of the all-new McLaren Artura, the company’s first series high-performance hybrid supercar. The annualContinue Reading
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