The world’s first Dolby Atmos in-car audio system has been unveiled by US electric car maker Lucid. The immersive 21-speaker audio system will debut in the Lucid Air sedan.
Lucid’s Surreal Sound system comprises front, rear, side, and height speakers, precisely positioned so that driver and passengers can feel the relative movement of individual sounds as they’re steered around the cabin.
The Surreal Sound system also includes enhanced driver aids, with directional signalling of driver and passenger alerts.
For example, a seatbelt warning will, to the driver’s ears, come from the direction of the unbuckled belt. Other warnings, such as blind-spot detection, will feature directionality to help focus the driver’s attention. Even sounds as common as turn signals will sound to the driver as if it were coming from the indicated side of the vehicle.
The in-cabin experience has been tuned with the Capitol Records Studio C Dolby Atmos recording studio as a reference.
The in-cabin experience has been tuned with the Capitol Records Studio C Dolby Atmos recording studio as a reference…
The Lucid Air luxury EV sedan should sound as good as it looks
“As the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid,” says Derek Jenkins, Senior VP of Design, Lucid Motors. “The post-luxury experience is not just about beautiful design and next-generation technology, it also speaks to an unmatched in-car experience that engages all the senses.”
Lucid says its automotive mission is to inspire the adoption of sustainable energy by creating the most captivating electric vehicles, based around the human experience.
Select models in the Air range will be capable of a projected EPA range of over 500 miles and 0-60 mph in 2.5 seconds. Customer deliveries of the Lucid Air, which will be produced at Lucid’s new factory in Casa Grande, Arizona, will begin in the second half of 2021.
If you’ve ever wondered what the Sonus faber sound system in the stunning new Maserati Grecale SUV is like, you’ll soon get your chance. A ten-venue dealership tour starts on July 8 at Maserati dealer Maranello Egham (Surrey) and ends August 27 at Charles Hurst, Northern Ireland. Check your local Maserati dealer for dates. PopContinue Reading
High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner. The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercarsContinue Reading
Salon Privé London got off to a spectacular start this week, with record breaking ticket sales and a host of new car launches, previews and unveils. The three day event parked up at the Royal Hospital Chelsea for the first time, and made itself right at home. TLR went along on the opening day, andContinue Reading
The Luxe Review 
The world’s first Dolby Atmos in-car audio system has been unveiled by US electric car maker Lucid. The immersive 21-speaker audio system will debut in the Lucid Air sedan.
Lucid’s Surreal Sound system comprises front, rear, side, and height speakers, precisely positioned so that driver and passengers can feel the relative movement of individual sounds as they’re steered around the cabin.
The Surreal Sound system also includes enhanced driver aids, with directional signalling of driver and passenger alerts.
For example, a seatbelt warning will, to the driver’s ears, come from the direction of the unbuckled belt. Other warnings, such as blind-spot detection, will feature directionality to help focus the driver’s attention. Even sounds as common as turn signals will sound to the driver as if it were coming from the indicated side of the vehicle.
The in-cabin experience has been tuned with the Capitol Records Studio C Dolby Atmos recording studio as a reference.
“As the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid,” says Derek Jenkins, Senior VP of Design, Lucid Motors. “The post-luxury experience is not just about beautiful design and next-generation technology, it also speaks to an unmatched in-car experience that engages all the senses.”
Lucid says its automotive mission is to inspire the adoption of sustainable energy by creating the most captivating electric vehicles, based around the human experience.
Select models in the Air range will be capable of a projected EPA range of over 500 miles and 0-60 mph in 2.5 seconds. Customer deliveries of the Lucid Air, which will be produced at Lucid’s new factory in Casa Grande, Arizona, will begin in the second half of 2021.
Experience the new Maserati Grecale SUV with Sonus faber audio as it tours the UK
If you’ve ever wondered what the Sonus faber sound system in the stunning new Maserati Grecale SUV is like, you’ll soon get your chance. A ten-venue dealership tour starts on July 8 at Maserati dealer Maranello Egham (Surrey) and ends August 27 at Charles Hurst, Northern Ireland. Check your local Maserati dealer for dates. PopContinue Reading
New partnership with McLaren supercars puts Bowers & Wilkins audio in the driving seat
High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner. The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercarsContinue Reading
Salon Privé London: Luxury car launches, classic cars and fine dining a winning recipe
Salon Privé London got off to a spectacular start this week, with record breaking ticket sales and a host of new car launches, previews and unveils. The three day event parked up at the Royal Hospital Chelsea for the first time, and made itself right at home. TLR went along on the opening day, andContinue Reading
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