Kylie Minogue has joined Robbie Williams as a major shareholder in TV music subscription service ROXi.
Other celebrities backing the entertainment service include Sheryl Crow and Alesha Dixson, joining ROXi investors McLaren legend Ron Dennis, Saracens RFC owner Nigel Wray, former U2 manager Paul McGuinness and Mark Gretton, former CTO of TomTom.
A TV-based challenger to Spotify et al, ROXi offers subscribers access to 55 million music tracks, as well as music trivia games, karaoke singalongs, global radio services and wellness music.
The pop princess will star in a new ROXi TV ad campaign, which rolls out across 100 UK TV channels, later this week. Kylie will also serve as ROXi Curator, sharing playlists on the service.
ROXi offers subscribers access to 55 million music tracks, as well as music trivia games and karaoke singalongs…
Kylie Minogue has sold more than 80 million albums worldwide, and has scored 7 number ones in the UK.
The campaign features Kylie singing ‘Magic’ a single from her new album Disco, released last week. The TV ad features a family living room transformed by ROXi into a nightclub dance floor, yoga studio, quiz show studio and, with a little Kylie magic, a packed out concert stadium.
The ROXi sing along music service is available on Sky Q for £6.99 per month, or via a standalone ROXi Music System, comprising ROXi console, controller and 1-year Premium Music Pass for £99.95.