You can’t always get what you want… but you will at The Rolling Stones’ new flagship store. The band have opened their first official shop in London.
The store, called ‘RS No. 9 Carnaby’, can be found in the heart of London’s Soho, on Carnaby Street – a fitting destination given its connection to British music and fashion culture since the sixties.
The flagship store is the home to exclusive new fashion and merchandise, as well as being the place to pick up the band’s on-going music releases.
Timing is everything. The Rolling Stones’ deluxe reissued 2020 version of their acclaimed Goat’s Head Soup, out this week looks set to top the UK album charts, 47 years after its first release.
“Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store,” The Rolling Stones said in announcement, which will see them jointly curate the store with Bravado, “We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”
The collections sold in-store include exclusive and contemporary collaboration pieces for fans of all ages, including men’s, women’s and children’s fashion and accessories, including raincoats and hats from high-end Swedish raincoat brand Stutterheim.
For fans who want to decorate their home in tribute to the rock legends, the store even introduces an official Rolling Stones colour – and you can take it home in paint form. ‘Stones Red,’ is the official colour from Pantone, which is established from the first use of the band’s iconic logo. A collection celebrating the Rolling Stones official Pantone colour is available in store, too.
To decorate your place after you paint it black (or, Stones Red), a special glassware has been developed with Baccarat engraved with the Rolling Stones tongue, and the outlet features chairs and scarves from The Soloist.
Of course, it’s all about the music. The band’s continuing album and single releases will be at the heart of the shop’s pulse and Bowers & Wilkins speakers will play the band’s tracks throughout, including the remastered (by Giles Martin) Goats Head Soup album and Scarlet single.
The space itself is destined to be a magnet for fans: Jointly curated by the Rolling Stones and Bravado, the shop will be outfitted red and black, with a glass floor emblazoned with lyrics, while the fitting rooms will be adorned with iconic album artwork.