Brits have named Levi 501 jeans the most iconic fashion item of all time, ahead of the era-defining miniskirt, Levi denim jackets, UGG boots and Fred Perry polo shirts, as poll has revealed.
The denim staple has been in production since 1873, and has become a perennial wardrobe favourite.
The poll of 2,000 UK adults also saw Barbour wax jackets, Ray-Ban Wayfarers and Hunter wellies featured on the list.
“Now more than ever, customers are interested in making considered purchases that will stand the test of time,” Thomas Berry, director of sustainable business for Farfetch, which commissioned the study as part of its drive to raise awareness of sustainable fashion. “From pre-owned denim to iconic designer pieces, customers are willing to seek out and to invest in pieces that are conscious, durable and also timeless, regardless of trends.”
Remarkably, more than one in 10 of us have spent a decade or longer searching high and low for that one mythical item which will complete our wardrobe…
The study saw nearly a fifth of those polled naming Christian Louboutin’s famous red-bottomed shoes as an iconic statement piece, although ironically, the designer shoe only came one place above Crocs.
The poll also revealed that 13 per cent of adults have at some point owned a classic Ralph Lauren polo shirt, and one in six have worn some iconic Nike Air Max trainers.
Half of those polled say they would still wear retro fashion classics, and three in 10 have hunted in a charity shop or vintage store to find one specific piece of clothing.
78 per cent agree that fashion is cyclical, and what was once on-trend will become fashionable again in the future.
Just under 57 per cent of adults now say they’d rather have fewer quality pieces in their wardrobe, than lots of cheap items which wouldn’t last as long.
On average, the average adult spends about three hours, and £30, a month in charity or vintage clothing stores, with a third actively enjoying ‘the hunt’ of finding the perfect garment.
Remarkably, more than one in 10 of us have spent a decade or longer searching high and low for that one mythical item which will complete our wardrobe.
Despite the desire for more long-lasting clothing, only eight per cent of Brits say they ‘always’ shop sustainably, although 36 per cent ‘sometimes’ manage to.
The research also reveals that 45 per cent have cut down on clothes shopping in general to reduce their carbon footprint, while 21 per cent buy from stores which have good green credentials.
While a further four in 10 will be sure to clear space from their wardrobe by giving away old clothes, before buying anything new.
Top 40 most iconic fashion items of all time
1. Levi 501s
2. Mary Quant mini
3. Levi denim jacket
4. Ugg boots
5. Fred Perry polo shirts
6. Barbour wax jackets
7. Louis Vuitton luggage/bags
8. Polo Ralph Lauren shirts
9. Nike Air Max
10. Ray-Ban Wayfarers
11. Burberry trenchcoat
12. Burberry tartan scarf
13. Hunter wellies
14. Louboutin shoes
16. Vans trainers
17. Converse Chuck Taylors
18. New York Yankees baseball cap
9. Gucci belt
20. North Face fleece
21. Tiffany and Co chunky heart tag necklace
22. Chanel tweed jacket
23. Harrington jacket
24. Gucci loafers
26. Adidas ‘popper’ joggers
27. Chanel ‘2.55’ handbag
28. Havaiana flip flops
29. Gucci slides
30. Abercrombie & Fitch/Hollister t-shirts
31. Omega Seamaster
32. Rolex GMT-Master Pepsi watch
33. Casio G-Shock
34. The Mulberry Alexa bag
35. Kickers Moccasin shoes
36. Stone Island jacket
37. Guess jeans
38. Paul’s Boutique handbags
39. Fendi Baguette bag
40. Camo shorts