Bang & Olufsen has announced a two-year partnership with multi-platinum musician, producer, and Emmy, Grammy, Oscar, and Tony winning artist John Legend.
Legend joins the brand as Global Brand Ambassador, bringing together one of the world’s most influential artists and a company with more than a century of craftsmanship, design, and acoustic precision to its name.
“John Legend is an artist whose work reflects a rare balance of discipline and emotional openness,” says Nikolaj Wendelboe, interim Chief Executive Officer of Bang & Olufsen. “This partnership is about alignment at the highest level of craft, artistry, and a shared belief that music should be felt as much as it is heard. Together, we are building something refined yet powerful, where sound and emotion meet without interference.”
This partnership is about alignment at the highest level of craft, artistry…
The artist says the brand mirrors its own design philosophy: timeless and precise yet deeply human.
“Bang & Olufsen has been one of my favorite audio brands for years. As a longtime owner of their products, I’ve always been drawn to the way they combine beautiful sound with timeless design. Their products are crafted with incredible attention to detail, and I’ve spent time in their listening rooms over the years experiencing music in a way that feels true to how it was intended to be heard,” says John Legend.
“I love that Bang & Olufsen approaches both sound and design with the same level of care and craftsmanship, creating products that are as beautiful to live with as they are to listen to. I’m thrilled to be partnering with the brand because we share a passion for creativity, quality, and creating experiences that connect with people on an emotional level.”
Over the next two years, Bang & Olufsen and Legend plan on showcasing this shared vision through curated performances, cultural moments, and experiences. Details to be announced.
Technics has unveiled the SL-1210MKX, a new upper-tier professional direct-drive DJ turntable that builds on more than five decades of SL-1200 heritage. Positioned above the current SL-1210MK7, the newcomer has been developed with input from working DJs and sound engineers, with a focus on stability, precision and creative flexibility. The launch comes as vinyl remains…
One of the more intrigung new whiskies to launch this month is Cù Bòcan Creation #9. The product of American virgin oak and Manzanilla sherry casks, it’s a sweet and sour treat notable both for its flavour profile and affordability. But what’s the deal with Cù Bòcan and the distillery behind the label? It turns…
Pusser’s Rum is bringing its founding recipe back to life with a limited-edition bottling inspired by the extraordinary story of its founder, Charles Tobias. The new Pusser’s Rum Founder’s Reserve Limited Edition meticulously recreates the first rum blended by Tobias in 1979, the recipe that helped establish the brand’s reputation for characterful Caribbean rum. Founder’s…
Bang & Olufsen has announced a two-year partnership with multi-platinum musician, producer, and Emmy, Grammy, Oscar, and Tony winning artist John Legend.
Legend joins the brand as Global Brand Ambassador, bringing together one of the world’s most influential artists and a company with more than a century of craftsmanship, design, and acoustic precision to its name.
“John Legend is an artist whose work reflects a rare balance of discipline and emotional openness,” says Nikolaj Wendelboe, interim Chief Executive Officer of Bang & Olufsen. “This partnership is about alignment at the highest level of craft, artistry, and a shared belief that music should be felt as much as it is heard. Together, we are building something refined yet powerful, where sound and emotion meet without interference.”
The artist says the brand mirrors its own design philosophy: timeless and precise yet deeply human.
“Bang & Olufsen has been one of my favorite audio brands for years. As a longtime owner of their products, I’ve always been drawn to the way they combine beautiful sound with timeless design. Their products are crafted with incredible attention to detail, and I’ve spent time in their listening rooms over the years experiencing music in a way that feels true to how it was intended to be heard,” says John Legend.
“I love that Bang & Olufsen approaches both sound and design with the same level of care and craftsmanship, creating products that are as beautiful to live with as they are to listen to. I’m thrilled to be partnering with the brand because we share a passion for creativity, quality, and creating experiences that connect with people on an emotional level.”
Over the next two years, Bang & Olufsen and Legend plan on showcasing this shared vision through curated performances, cultural moments, and experiences. Details to be announced.
Shop Bang & Olufsen audio here.
In vinyl we trust: Technics unveils flagship SL-1210MKX professional DJ turntable
Technics has unveiled the SL-1210MKX, a new upper-tier professional direct-drive DJ turntable that builds on more than five decades of SL-1200 heritage. Positioned above the current SL-1210MK7, the newcomer has been developed with input from working DJs and sound engineers, with a focus on stability, precision and creative flexibility. The launch comes as vinyl remains…
Ghost Dog Vs distillery: The story behind Cù Bòcan, Tomatin’s experimental Highland spirit
One of the more intrigung new whiskies to launch this month is Cù Bòcan Creation #9. The product of American virgin oak and Manzanilla sherry casks, it’s a sweet and sour treat notable both for its flavour profile and affordability. But what’s the deal with Cù Bòcan and the distillery behind the label? It turns…
Pusser’s Rum revives its original 1979 blend with limited edition Founder’s Reserve
Pusser’s Rum is bringing its founding recipe back to life with a limited-edition bottling inspired by the extraordinary story of its founder, Charles Tobias. The new Pusser’s Rum Founder’s Reserve Limited Edition meticulously recreates the first rum blended by Tobias in 1979, the recipe that helped establish the brand’s reputation for characterful Caribbean rum. Founder’s…
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