Culture

Bang & Olufsen lands EGOT-winner John Legend as Global Brand Ambassador

John Legend with Bang Olufsen headphones

Bang & Olufsen has announced a two-year partnership with multi-platinum musician, producer, and Emmy, Grammy, Oscar, and Tony winning artist John Legend.

Legend joins the brand as Global Brand Ambassador, bringing together one of the world’s most influential artists and a company with more than a century of craftsmanship, design, and acoustic precision to its name.

“John Legend is an artist whose work reflects a rare balance of discipline and emotional openness,” says Nikolaj Wendelboe, interim Chief Executive Officer of Bang & Olufsen. “This partnership is about alignment at the highest level of craft, artistry, and a shared belief that music should be felt as much as it is heard. Together, we are building something refined yet powerful, where sound and emotion meet without interference.”

This partnership is about alignment at the highest level of craft, artistry…

The artist says the brand mirrors its own design philosophy: timeless and precise yet deeply human.

“Bang & Olufsen has been one of my favorite audio brands for years. As a longtime owner of their products, I’ve always been drawn to the way they combine beautiful sound with timeless design. Their products are crafted with incredible attention to detail, and I’ve spent time in their listening rooms over the years experiencing music in a way that feels true to how it was intended to be heard,” says John Legend. 

“I love that Bang & Olufsen approaches both sound and design with the same level of care and craftsmanship, creating products that are as beautiful to live with as they are to listen to. I’m thrilled to be partnering with the brand because we share a passion for creativity, quality, and creating experiences that connect with people on an emotional level.”

Over the next two years, Bang & Olufsen and Legend plan on showcasing this shared vision through curated performances, cultural moments, and experiences. Details to be announced.

Shop Bang & Olufsen audio here.

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Sixty years after Jimi Hendrix first plugged into a Marshall amplifier, the partnership is being celebrated with three newly reimagined pieces of audio and guitar gear. Marshall has expanded its Marshall x Hendrix Anniversary Collection with limited-edition versions of its Major V headphones, Emberton III portable speaker and hand-built JMH Studio amplifier. Each product has…