Bang & Olufsen has announced a two-year partnership with multi-platinum musician, producer, and Emmy, Grammy, Oscar, and Tony winning artist John Legend.
Legend joins the brand as Global Brand Ambassador, bringing together one of the world’s most influential artists and a company with more than a century of craftsmanship, design, and acoustic precision to its name.
“John Legend is an artist whose work reflects a rare balance of discipline and emotional openness,” says Nikolaj Wendelboe, interim Chief Executive Officer of Bang & Olufsen. “This partnership is about alignment at the highest level of craft, artistry, and a shared belief that music should be felt as much as it is heard. Together, we are building something refined yet powerful, where sound and emotion meet without interference.”
This partnership is about alignment at the highest level of craft, artistry…
The artist says the brand mirrors its own design philosophy: timeless and precise yet deeply human.
“Bang & Olufsen has been one of my favorite audio brands for years. As a longtime owner of their products, I’ve always been drawn to the way they combine beautiful sound with timeless design. Their products are crafted with incredible attention to detail, and I’ve spent time in their listening rooms over the years experiencing music in a way that feels true to how it was intended to be heard,” says John Legend.
“I love that Bang & Olufsen approaches both sound and design with the same level of care and craftsmanship, creating products that are as beautiful to live with as they are to listen to. I’m thrilled to be partnering with the brand because we share a passion for creativity, quality, and creating experiences that connect with people on an emotional level.”
Over the next two years, Bang & Olufsen and Legend plan on showcasing this shared vision through curated performances, cultural moments, and experiences. Details to be announced.
Ares Yachts has released the first official sailing photography of its 62 metre flagship ketch, Simena, captured off Saint-Tropez during her first Mediterranean season. The images capture the elegant ketch doing exactly what she was designed to do, carving through the Med under wind power rather than simply serving as a floating luxury residence. The…
The Kimpton BEM Budapest is reimagining the business hotel for a new generation of travellers who expect more than meeting rooms and conference halls. Opened in September 2024, the hotel occupies a restored 19th‑century mansion on the Buda side of the Danube, within walking distance of the Castle District, Fisherman’s Bastion and the city’s thermal…
House of Hazelwood has expanded its Legacy Collection with a limited-edition Scotch that draws inspiration from the River Spey and offers whisky enthusiasts the chance to experience a mature House of Hazelwood expression at a comparatively accessible price. Distilled in 1992 and matured for more than 30 years, Calm Waters is a blended malt created…
The Luxe Review 
Bang & Olufsen has announced a two-year partnership with multi-platinum musician, producer, and Emmy, Grammy, Oscar, and Tony winning artist John Legend.
Legend joins the brand as Global Brand Ambassador, bringing together one of the world’s most influential artists and a company with more than a century of craftsmanship, design, and acoustic precision to its name.
“John Legend is an artist whose work reflects a rare balance of discipline and emotional openness,” says Nikolaj Wendelboe, interim Chief Executive Officer of Bang & Olufsen. “This partnership is about alignment at the highest level of craft, artistry, and a shared belief that music should be felt as much as it is heard. Together, we are building something refined yet powerful, where sound and emotion meet without interference.”
The artist says the brand mirrors its own design philosophy: timeless and precise yet deeply human.
“Bang & Olufsen has been one of my favorite audio brands for years. As a longtime owner of their products, I’ve always been drawn to the way they combine beautiful sound with timeless design. Their products are crafted with incredible attention to detail, and I’ve spent time in their listening rooms over the years experiencing music in a way that feels true to how it was intended to be heard,” says John Legend.
“I love that Bang & Olufsen approaches both sound and design with the same level of care and craftsmanship, creating products that are as beautiful to live with as they are to listen to. I’m thrilled to be partnering with the brand because we share a passion for creativity, quality, and creating experiences that connect with people on an emotional level.”
Over the next two years, Bang & Olufsen and Legend plan on showcasing this shared vision through curated performances, cultural moments, and experiences. Details to be announced.
Shop Bang & Olufsen audio here.
Spectacular Simena superyacht revealed under sail for the first time off Saint-Tropez
Ares Yachts has released the first official sailing photography of its 62 metre flagship ketch, Simena, captured off Saint-Tropez during her first Mediterranean season. The images capture the elegant ketch doing exactly what she was designed to do, carving through the Med under wind power rather than simply serving as a floating luxury residence. The…
This boutique Budapest hotel is elevating business travel with fine dining and fabulous interiors
The Kimpton BEM Budapest is reimagining the business hotel for a new generation of travellers who expect more than meeting rooms and conference halls. Opened in September 2024, the hotel occupies a restored 19th‑century mansion on the Buda side of the Danube, within walking distance of the Castle District, Fisherman’s Bastion and the city’s thermal…
House of Hazelwood debuts Calm Waters 30+ Year Old blended whisky, and its price is surprising
House of Hazelwood has expanded its Legacy Collection with a limited-edition Scotch that draws inspiration from the River Spey and offers whisky enthusiasts the chance to experience a mature House of Hazelwood expression at a comparatively accessible price. Distilled in 1992 and matured for more than 30 years, Calm Waters is a blended malt created…
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