Bowmore has announced a new Sherry Oak boutique Collection of single malt whiskies, along with a new livery for the brand, as it prioritises ‘elevation and premiumisation.’
The Sherry Oak Collection aims to showcase the role European oak Sherry casks have in shaping the depth and flavour of its single malts, both complementing and enhancing the distiller’s signature style.
The Bowmore Sherry Oak Collection opens with the Bowmore 12-Year-Old Sherry Oak Cask (£58.95). Bottled at 40% ABV, tasting notes for this youngster speak of ‘sweet spice and nuttiness, with a smouldering smokiness that blends with the fruit and woodiness brought by the Sherry casks.
Bowmore 15-Year-Old Sherry Oak Cask (£99.95) adds a layer of sweetness derived from the selective maturation in first-fill Oloroso casks. Bottled at 43% ABV, it’s ‘rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.’
Bowmore 18-Year-Old Sherry Oak Cask (£160) has been finished first in Oloroso seasoned casks, before a second maturation in Pedro Ximenez PX casks. Drinkers should expect bright fruit notes and smouldering smoke from this whisky, bottled at 43% ABV.
Finally, the oldest expression, Bowmore 21-Year-Old Sherry Oak Cask (£295) offers even greater complexity. Bottled at 46.8% ABV, it’s once again finished first in Oloroso seasoned casks, followed by a second maturation in PX casks.
Collection aims to showcase the role the very European oak Sherry casks have in shaping layers of depth and flavour…
Introducing the new Bowmore distillery brand design
The new Bowmore morphic linework brand design is said to represent the expressive and layered nature of Islay whisky distillery’s character. The use of black, a legacy colour and part of the brand livery for decades, pays homage to one of itd most iconic whiskies, Black Bowmore, distilled in 1964.
“We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today,” explains Kirsteen Beeston, Marketing Director of Bowmore. “As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation.”
The Bowmore Sherry Oak range will roll out to London, Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. The new collection will also be available from the Bowmore brand home on Islay, from October 2024.
The Dalmore has added a new permanent whisky to its core Principal Collection, a 17 year old Highland single malt that deepens the distillery’s long-standing exploration of Sherry cask maturation. The Dalmore Aged 17 Years is positioned as an evolution of the house style, building on techniques that have defined the brand for decades. The…
Calling all Johnnie Walker whisky fans – a new Blue Label limited edition has just been released for Lunar New Year, Year of the Horse, in collaboration with Hong Kong-born, London-based haute couturier Robert Wun. Wun’s spectacular box and bottle design reimagines the Lunar New Year through his own visionary lens, a tribute to artistry…
His Majesty King Charles III, accompanied by the First Minister of Scotland John Swinney MSP, hosted a reception at The Palace of Holyroodhouse to mark the Scottish Investment Forum, this week, where they were joined by representatives of Ian Macleod Distillers, the family-owned firm which owns Rosebank Whisky. Leonard Russell, Managing Director & Chairman; Tom…
The Luxe Review 
Bowmore has announced a new Sherry Oak boutique Collection of single malt whiskies, along with a new livery for the brand, as it prioritises ‘elevation and premiumisation.’
The Sherry Oak Collection aims to showcase the role European oak Sherry casks have in shaping the depth and flavour of its single malts, both complementing and enhancing the distiller’s signature style.
The Bowmore Sherry Oak Collection opens with the Bowmore 12-Year-Old Sherry Oak Cask (£58.95). Bottled at 40% ABV, tasting notes for this youngster speak of ‘sweet spice and nuttiness, with a smouldering smokiness that blends with the fruit and woodiness brought by the Sherry casks.
Bowmore 15-Year-Old Sherry Oak Cask (£99.95) adds a layer of sweetness derived from the selective maturation in first-fill Oloroso casks. Bottled at 43% ABV, it’s ‘rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.’
Bowmore 18-Year-Old Sherry Oak Cask (£160) has been finished first in Oloroso seasoned casks, before a second maturation in Pedro Ximenez PX casks. Drinkers should expect bright fruit notes and smouldering smoke from this whisky, bottled at 43% ABV.
Finally, the oldest expression, Bowmore 21-Year-Old Sherry Oak Cask (£295) offers even greater complexity. Bottled at 46.8% ABV, it’s once again finished first in Oloroso seasoned casks, followed by a second maturation in PX casks.
Introducing the new Bowmore distillery brand design
The new Bowmore morphic linework brand design is said to represent the expressive and layered nature of Islay whisky distillery’s character. The use of black, a legacy colour and part of the brand livery for decades, pays homage to one of itd most iconic whiskies, Black Bowmore, distilled in 1964.
“We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today,” explains Kirsteen Beeston, Marketing Director of Bowmore. “As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation.”
The Bowmore Sherry Oak range will roll out to London, Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. The new collection will also be available from the Bowmore brand home on Islay, from October 2024.
The Dalmore 17 Year Old offers deeper take on sherry finished whisky
The Dalmore has added a new permanent whisky to its core Principal Collection, a 17 year old Highland single malt that deepens the distillery’s long-standing exploration of Sherry cask maturation. The Dalmore Aged 17 Years is positioned as an evolution of the house style, building on techniques that have defined the brand for decades. The…
Johnnie Walker Blue Label and haute couturier Robert Wun release Year of the Horse limited edition
Calling all Johnnie Walker whisky fans – a new Blue Label limited edition has just been released for Lunar New Year, Year of the Horse, in collaboration with Hong Kong-born, London-based haute couturier Robert Wun. Wun’s spectacular box and bottle design reimagines the Lunar New Year through his own visionary lens, a tribute to artistry…
Rosebank Distillery presents His Majesty King Charles III with award-winning 31 Year Old Single Malt
His Majesty King Charles III, accompanied by the First Minister of Scotland John Swinney MSP, hosted a reception at The Palace of Holyroodhouse to mark the Scottish Investment Forum, this week, where they were joined by representatives of Ian Macleod Distillers, the family-owned firm which owns Rosebank Whisky. Leonard Russell, Managing Director & Chairman; Tom…
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