Bowmore has announced a new Sherry Oak boutique Collection of single malt whiskies, along with a new livery for the brand, as it prioritises ‘elevation and premiumisation.’
The Sherry Oak Collection aims to showcase the role European oak Sherry casks have in shaping the depth and flavour of its single malts, both complementing and enhancing the distiller’s signature style.
The Bowmore Sherry Oak Collection opens with the Bowmore 12-Year-Old Sherry Oak Cask (£58.95). Bottled at 40% ABV, tasting notes for this youngster speak of ‘sweet spice and nuttiness, with a smouldering smokiness that blends with the fruit and woodiness brought by the Sherry casks.
Bowmore 15-Year-Old Sherry Oak Cask (£99.95) adds a layer of sweetness derived from the selective maturation in first-fill Oloroso casks. Bottled at 43% ABV, it’s ‘rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.’
Bowmore 18-Year-Old Sherry Oak Cask (£160) has been finished first in Oloroso seasoned casks, before a second maturation in Pedro Ximenez PX casks. Drinkers should expect bright fruit notes and smouldering smoke from this whisky, bottled at 43% ABV.
Finally, the oldest expression, Bowmore 21-Year-Old Sherry Oak Cask (£295) offers even greater complexity. Bottled at 46.8% ABV, it’s once again finished first in Oloroso seasoned casks, followed by a second maturation in PX casks.
Collection aims to showcase the role the very European oak Sherry casks have in shaping layers of depth and flavour…
Introducing the new Bowmore distillery brand design
The new Bowmore morphic linework brand design is said to represent the expressive and layered nature of Islay whisky distillery’s character. The use of black, a legacy colour and part of the brand livery for decades, pays homage to one of itd most iconic whiskies, Black Bowmore, distilled in 1964.
“We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today,” explains Kirsteen Beeston, Marketing Director of Bowmore. “As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation.”
The Bowmore Sherry Oak range will roll out to London, Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. The new collection will also be available from the Bowmore brand home on Islay, from October 2024.
Our love affair with Japanese whisky shows no sign of abating, as experimental producer Hatozaki brings the Fifth and Sixth Editions of its Omakase Collection to the UK – and they’re looking like exceptional value. Produced at the Kaikyō Distillery on the shores of Japan’s Seto Inland Sea, the Hatozaki Omakase Collection takes its name…
Maker’s Mark has launched a new airport‑exclusive Artist Series, pairing its handmade Kentucky bourbon with limited‑edition labels inspired by major global cities. The collection forms part of a wider programme of travel‑retail exclusives from the distillery. Each release is defined not by a unique liquid or cask profile, but by its artwork. The whisky inside…
Chocolate has long been one of whisky’s favourite tasting notes. The Lakes Distillery has now made it the inspiration for an entire single malt. Its limited-edition Chocolatier expression has arrived in the UK following international recognition at the International Wine & Spirit Competition 2026, where it became the only English whisky to receive a Gold…
The Luxe Review 
Bowmore has announced a new Sherry Oak boutique Collection of single malt whiskies, along with a new livery for the brand, as it prioritises ‘elevation and premiumisation.’
The Sherry Oak Collection aims to showcase the role European oak Sherry casks have in shaping the depth and flavour of its single malts, both complementing and enhancing the distiller’s signature style.
The Bowmore Sherry Oak Collection opens with the Bowmore 12-Year-Old Sherry Oak Cask (£58.95). Bottled at 40% ABV, tasting notes for this youngster speak of ‘sweet spice and nuttiness, with a smouldering smokiness that blends with the fruit and woodiness brought by the Sherry casks.
Bowmore 15-Year-Old Sherry Oak Cask (£99.95) adds a layer of sweetness derived from the selective maturation in first-fill Oloroso casks. Bottled at 43% ABV, it’s ‘rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.’
Bowmore 18-Year-Old Sherry Oak Cask (£160) has been finished first in Oloroso seasoned casks, before a second maturation in Pedro Ximenez PX casks. Drinkers should expect bright fruit notes and smouldering smoke from this whisky, bottled at 43% ABV.
Finally, the oldest expression, Bowmore 21-Year-Old Sherry Oak Cask (£295) offers even greater complexity. Bottled at 46.8% ABV, it’s once again finished first in Oloroso seasoned casks, followed by a second maturation in PX casks.
Introducing the new Bowmore distillery brand design
The new Bowmore morphic linework brand design is said to represent the expressive and layered nature of Islay whisky distillery’s character. The use of black, a legacy colour and part of the brand livery for decades, pays homage to one of itd most iconic whiskies, Black Bowmore, distilled in 1964.
“We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today,” explains Kirsteen Beeston, Marketing Director of Bowmore. “As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation.”
The Bowmore Sherry Oak range will roll out to London, Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. The new collection will also be available from the Bowmore brand home on Islay, from October 2024.
Experimental Japanese whisky producer Hatozaki brings Sakura and Mizunara editions to the UK
Our love affair with Japanese whisky shows no sign of abating, as experimental producer Hatozaki brings the Fifth and Sixth Editions of its Omakase Collection to the UK – and they’re looking like exceptional value. Produced at the Kaikyō Distillery on the shores of Japan’s Seto Inland Sea, the Hatozaki Omakase Collection takes its name…
Maker’s Mark bourbon unveils airport‑exclusive Artist Series with city‑inspired bottlings
Maker’s Mark has launched a new airport‑exclusive Artist Series, pairing its handmade Kentucky bourbon with limited‑edition labels inspired by major global cities. The collection forms part of a wider programme of travel‑retail exclusives from the distillery. Each release is defined not by a unique liquid or cask profile, but by its artwork. The whisky inside…
The Lakes Distillery brings award-winning Chocolatier single malt whisky to the UK
Chocolate has long been one of whisky’s favourite tasting notes. The Lakes Distillery has now made it the inspiration for an entire single malt. Its limited-edition Chocolatier expression has arrived in the UK following international recognition at the International Wine & Spirit Competition 2026, where it became the only English whisky to receive a Gold…
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