Bowmore has announced a new Sherry Oak boutique Collection of single malt whiskies, along with a new livery for the brand, as it prioritises ‘elevation and premiumisation.’
The Sherry Oak Collection aims to showcase the role European oak Sherry casks have in shaping the depth and flavour of its single malts, both complementing and enhancing the distiller’s signature style.
The Bowmore Sherry Oak Collection opens with the Bowmore 12-Year-Old Sherry Oak Cask (£58.95). Bottled at 40% ABV, tasting notes for this youngster speak of ‘sweet spice and nuttiness, with a smouldering smokiness that blends with the fruit and woodiness brought by the Sherry casks.
Bowmore 15-Year-Old Sherry Oak Cask (£99.95) adds a layer of sweetness derived from the selective maturation in first-fill Oloroso casks. Bottled at 43% ABV, it’s ‘rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.’
Bowmore 18-Year-Old Sherry Oak Cask (£160) has been finished first in Oloroso seasoned casks, before a second maturation in Pedro Ximenez PX casks. Drinkers should expect bright fruit notes and smouldering smoke from this whisky, bottled at 43% ABV.
Finally, the oldest expression, Bowmore 21-Year-Old Sherry Oak Cask (£295) offers even greater complexity. Bottled at 46.8% ABV, it’s once again finished first in Oloroso seasoned casks, followed by a second maturation in PX casks.
Collection aims to showcase the role the very European oak Sherry casks have in shaping layers of depth and flavour…
Introducing the new Bowmore distillery brand design
The new Bowmore morphic linework brand design is said to represent the expressive and layered nature of Islay whisky distillery’s character. The use of black, a legacy colour and part of the brand livery for decades, pays homage to one of itd most iconic whiskies, Black Bowmore, distilled in 1964.
“We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today,” explains Kirsteen Beeston, Marketing Director of Bowmore. “As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation.”
The Bowmore Sherry Oak range will roll out to London, Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. The new collection will also be available from the Bowmore brand home on Islay, from October 2024.
Heaven Hill, one of America’s most historically important distilleries, has launched Old Fitzgerald 7 Year Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey in the UK, through an exclusive partnership with Majestic. The release marks the UK debut of the signature expression. Heaven Hill traces its roots back to the late 1800s and became widely known during the…
The Macallan has announced the Romantica Collection, a prestige single cask release to mark the centenary of The Macallan 1926, the legendary whisky that has repeatedly broken auction records. Distilled in 1926 and bottled 60 years later, it remains the most valuable bottle of wine or spirit ever sold. The last known sale of The…
Welcome to The Luxe Review podcast — where the whisky is limited, the Chardonnay has opinions about geography, and the listening bar is apparently a lifestyle now. Anne: The team has been covering a lot of ground this week — cask innovation, distilling heritage, a global wine competition, and a collaboration that pairs high-fidelity audio…
The Luxe Review 
Bowmore has announced a new Sherry Oak boutique Collection of single malt whiskies, along with a new livery for the brand, as it prioritises ‘elevation and premiumisation.’
The Sherry Oak Collection aims to showcase the role European oak Sherry casks have in shaping the depth and flavour of its single malts, both complementing and enhancing the distiller’s signature style.
The Bowmore Sherry Oak Collection opens with the Bowmore 12-Year-Old Sherry Oak Cask (£58.95). Bottled at 40% ABV, tasting notes for this youngster speak of ‘sweet spice and nuttiness, with a smouldering smokiness that blends with the fruit and woodiness brought by the Sherry casks.
Bowmore 15-Year-Old Sherry Oak Cask (£99.95) adds a layer of sweetness derived from the selective maturation in first-fill Oloroso casks. Bottled at 43% ABV, it’s ‘rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.’
Bowmore 18-Year-Old Sherry Oak Cask (£160) has been finished first in Oloroso seasoned casks, before a second maturation in Pedro Ximenez PX casks. Drinkers should expect bright fruit notes and smouldering smoke from this whisky, bottled at 43% ABV.
Finally, the oldest expression, Bowmore 21-Year-Old Sherry Oak Cask (£295) offers even greater complexity. Bottled at 46.8% ABV, it’s once again finished first in Oloroso seasoned casks, followed by a second maturation in PX casks.
Introducing the new Bowmore distillery brand design
The new Bowmore morphic linework brand design is said to represent the expressive and layered nature of Islay whisky distillery’s character. The use of black, a legacy colour and part of the brand livery for decades, pays homage to one of itd most iconic whiskies, Black Bowmore, distilled in 1964.
“We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today,” explains Kirsteen Beeston, Marketing Director of Bowmore. “As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation.”
The Bowmore Sherry Oak range will roll out to London, Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. The new collection will also be available from the Bowmore brand home on Islay, from October 2024.
First pour: Heaven Hill Old Fitzgerald 7 Year Old wheated bourbon is a real sweet charmer
Heaven Hill, one of America’s most historically important distilleries, has launched Old Fitzgerald 7 Year Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey in the UK, through an exclusive partnership with Majestic. The release marks the UK debut of the signature expression. Heaven Hill traces its roots back to the late 1800s and became widely known during the…
The Macallan Romantica Collection is an ultra-rare 40 Year Old Single Cask tribute to the world’s most valuable whisky
The Macallan has announced the Romantica Collection, a prestige single cask release to mark the centenary of The Macallan 1926, the legendary whisky that has repeatedly broken auction records. Distilled in 1926 and bottled 60 years later, it remains the most valuable bottle of wine or spirit ever sold. The last known sale of The…
The Luxe Review podcast: A week of wine and whisky crossovers
Welcome to The Luxe Review podcast — where the whisky is limited, the Chardonnay has opinions about geography, and the listening bar is apparently a lifestyle now. Anne: The team has been covering a lot of ground this week — cask innovation, distilling heritage, a global wine competition, and a collaboration that pairs high-fidelity audio…
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