Bowmore has announced a new Sherry Oak boutique Collection of single malt whiskies, along with a new livery for the brand, as it prioritises ‘elevation and premiumisation.’
The Sherry Oak Collection aims to showcase the role European oak Sherry casks have in shaping the depth and flavour of its single malts, both complementing and enhancing the distiller’s signature style.
The Bowmore Sherry Oak Collection opens with the Bowmore 12-Year-Old Sherry Oak Cask (£58.95). Bottled at 40% ABV, tasting notes for this youngster speak of ‘sweet spice and nuttiness, with a smouldering smokiness that blends with the fruit and woodiness brought by the Sherry casks.
Bowmore 15-Year-Old Sherry Oak Cask (£99.95) adds a layer of sweetness derived from the selective maturation in first-fill Oloroso casks. Bottled at 43% ABV, it’s ‘rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.’
Bowmore 18-Year-Old Sherry Oak Cask (£160) has been finished first in Oloroso seasoned casks, before a second maturation in Pedro Ximenez PX casks. Drinkers should expect bright fruit notes and smouldering smoke from this whisky, bottled at 43% ABV.
Finally, the oldest expression, Bowmore 21-Year-Old Sherry Oak Cask (£295) offers even greater complexity. Bottled at 46.8% ABV, it’s once again finished first in Oloroso seasoned casks, followed by a second maturation in PX casks.
Collection aims to showcase the role the very European oak Sherry casks have in shaping layers of depth and flavour…
Introducing the new Bowmore distillery brand design
The new Bowmore morphic linework brand design is said to represent the expressive and layered nature of Islay whisky distillery’s character. The use of black, a legacy colour and part of the brand livery for decades, pays homage to one of itd most iconic whiskies, Black Bowmore, distilled in 1964.
“We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today,” explains Kirsteen Beeston, Marketing Director of Bowmore. “As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation.”
The Bowmore Sherry Oak range will roll out to London, Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. The new collection will also be available from the Bowmore brand home on Islay, from October 2024.
Bruichladdich has unveiled Greener Still, a 15 year old single malt whisky created to mark 25 years since the Hebridean distillery’s resurrection – but that’s not the whole story. The release also aims to shine a spotlight on environmental and social sustainability in Scotch whisky. The limited-edition bottling completes a series of special releases created…
That Boutique-y Whisky Company is marking the height of summer with a seven strong collection led by a 21 Year Old World Whisky Blend that brings together mature spirits from four whisky-producing nations. The new Summertime Specials collection explores a broad range of styles, from long-aged world whisky and Islay single malt to rarely seen…
The Macallan has unveiled the sixth and final release in its Harmony Collection, bringing the series to a close with two single malt whiskies inspired by coconut. The Macallan Harmony Collection, Inspired by Fresh Coconut and Inspired by Toasted Coconut explore the flavour from two distinct directions, while sharing the same focus on oak, maturation…
The Luxe Review 
Bowmore has announced a new Sherry Oak boutique Collection of single malt whiskies, along with a new livery for the brand, as it prioritises ‘elevation and premiumisation.’
The Sherry Oak Collection aims to showcase the role European oak Sherry casks have in shaping the depth and flavour of its single malts, both complementing and enhancing the distiller’s signature style.
The Bowmore Sherry Oak Collection opens with the Bowmore 12-Year-Old Sherry Oak Cask (£58.95). Bottled at 40% ABV, tasting notes for this youngster speak of ‘sweet spice and nuttiness, with a smouldering smokiness that blends with the fruit and woodiness brought by the Sherry casks.
Bowmore 15-Year-Old Sherry Oak Cask (£99.95) adds a layer of sweetness derived from the selective maturation in first-fill Oloroso casks. Bottled at 43% ABV, it’s ‘rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.’
Bowmore 18-Year-Old Sherry Oak Cask (£160) has been finished first in Oloroso seasoned casks, before a second maturation in Pedro Ximenez PX casks. Drinkers should expect bright fruit notes and smouldering smoke from this whisky, bottled at 43% ABV.
Finally, the oldest expression, Bowmore 21-Year-Old Sherry Oak Cask (£295) offers even greater complexity. Bottled at 46.8% ABV, it’s once again finished first in Oloroso seasoned casks, followed by a second maturation in PX casks.
Introducing the new Bowmore distillery brand design
The new Bowmore morphic linework brand design is said to represent the expressive and layered nature of Islay whisky distillery’s character. The use of black, a legacy colour and part of the brand livery for decades, pays homage to one of itd most iconic whiskies, Black Bowmore, distilled in 1964.
“We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today,” explains Kirsteen Beeston, Marketing Director of Bowmore. “As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation.”
The Bowmore Sherry Oak range will roll out to London, Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. The new collection will also be available from the Bowmore brand home on Islay, from October 2024.
Bruichladdich Greener Still 15 Year Old Whisky marks 25 years with three distinct barley styles
Bruichladdich has unveiled Greener Still, a 15 year old single malt whisky created to mark 25 years since the Hebridean distillery’s resurrection – but that’s not the whole story. The release also aims to shine a spotlight on environmental and social sustainability in Scotch whisky. The limited-edition bottling completes a series of special releases created…
21 Year Old world whisky blend heads up That Boutique-y Whisky Summertime collection
That Boutique-y Whisky Company is marking the height of summer with a seven strong collection led by a 21 Year Old World Whisky Blend that brings together mature spirits from four whisky-producing nations. The new Summertime Specials collection explores a broad range of styles, from long-aged world whisky and Islay single malt to rarely seen…
Fresh or toasted? The Macallan’s final Harmony Collection whiskies take coconut in two directions
The Macallan has unveiled the sixth and final release in its Harmony Collection, bringing the series to a close with two single malt whiskies inspired by coconut. The Macallan Harmony Collection, Inspired by Fresh Coconut and Inspired by Toasted Coconut explore the flavour from two distinct directions, while sharing the same focus on oak, maturation…
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