Virgin Hotels has officially launched its latest luxury lifestyle hotel, Virgin Hotels London-Shoreditch, offering its own unique style of service and experiences in one of London’s trendiest areas.
The group’s first London hotel is the 17th property in the Virgin Hotels Collection, and marks something of a homecoming for Virgin’s founder, Sir Richard Branson.
Located at 45 Curtain Road, the 120-bedroom hotel is set to undergo a phased transformation, integrating iconic features of the Virgin Hotels brand. Guests can look forward to unique elements such as Sir Richard’s flat, custom-designed hybrid beds, and the Lucy app, offering members of The Know a more personalised experience.
The group’s first London hotel is the 17th property in the Virgin Hotels Collection…
Guests will get complimentary access to the rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, gym, and treatment rooms operated by Blue Marlin Ibiza.
The street-level lobby lounge and café will initially function as a pop-up Commons Club, the brand’s flagship food and beverage concept, before being transformed into a different space later this year.
Resident Spanish restaurant BiBo by renowned chef Dani Garcia, continues unchanged.
“I’m so thrilled to see Virgin Hotels London-Shoreditch has swung its doors wide open,” says Sir Richard Branson, Founder of the Virgin Group.
“The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city. Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception.”
Unlock exclusive benefits at Virgin Hotels London-Shoreditch
To celebrate the opening, Virgin Hotels is offering double Virgin Points for stays from September to December 2024 to members of The Know who link their accounts to Virgin Red.
Members will earn 14 Virgin Points for every £1 spent on nightly room rates, with future redemption options for stays at Virgin Hotels London-Shoreditch.
Guests booking a stay before December 1, 2024, can take advantage of the Grand Opening offer, which includes a £75 dine and drink credit per stay, usable at Marlin’s On The Roof, BiBo by Dani Garcia, In-Room Dining, or the lobby lounge.
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The Luxe Review 
Virgin Hotels has officially launched its latest luxury lifestyle hotel, Virgin Hotels London-Shoreditch, offering its own unique style of service and experiences in one of London’s trendiest areas.
The group’s first London hotel is the 17th property in the Virgin Hotels Collection, and marks something of a homecoming for Virgin’s founder, Sir Richard Branson.
Located at 45 Curtain Road, the 120-bedroom hotel is set to undergo a phased transformation, integrating iconic features of the Virgin Hotels brand. Guests can look forward to unique elements such as Sir Richard’s flat, custom-designed hybrid beds, and the Lucy app, offering members of The Know a more personalised experience.
Guests will get complimentary access to the rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, gym, and treatment rooms operated by Blue Marlin Ibiza.
The street-level lobby lounge and café will initially function as a pop-up Commons Club, the brand’s flagship food and beverage concept, before being transformed into a different space later this year.
Resident Spanish restaurant BiBo by renowned chef Dani Garcia, continues unchanged.
“I’m so thrilled to see Virgin Hotels London-Shoreditch has swung its doors wide open,” says Sir Richard Branson, Founder of the Virgin Group.
“The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city. Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception.”
Unlock exclusive benefits at Virgin Hotels London-Shoreditch
To celebrate the opening, Virgin Hotels is offering double Virgin Points for stays from September to December 2024 to members of The Know who link their accounts to Virgin Red.
Members will earn 14 Virgin Points for every £1 spent on nightly room rates, with future redemption options for stays at Virgin Hotels London-Shoreditch.
Guests booking a stay before December 1, 2024, can take advantage of the Grand Opening offer, which includes a £75 dine and drink credit per stay, usable at Marlin’s On The Roof, BiBo by Dani Garcia, In-Room Dining, or the lobby lounge.
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