Danish Hi-Fi company Bang & Olufsen has signed Ferrari F1 ace Charles Leclerc, as its new Global Brand Ambassador. This partnership aims to merge the worlds of high-performance racing, premium sound, and winning style.
To celebrate the collaboration, we’re told Bang & Olufsen and Leclerc will soon unveil a limited-edition product, crafted by the soundcraft brand.
Partnership aims to merge the worlds of high-performance racing, premium sound, and winning style…
“My professional life is all about precision and performance, and sound plays an important part in that,” said Leclerc.
“The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take. This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in new ways and brings me closer to the artist.”
The F1 driver says he’s been a fan of Bang & Olufsen for years. “The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit.”
Kristian Teär, CEO of Bang & Olufsen, expressed his enthusiasm for the partnership: “We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that gets us closer to the artists we love. We can’t think of a better partner to help us evolve and create a community around beautiful sound.”
Danish audio outfit DALI has announced a new Hi-Fi speaker series, which combines advanced acoustic engineering with contemporary Scandi design. Landing globally in February 2026, the Sonik range will comprise seven models covering stereo, home cinema and on-wall applications. The enclosures come a choice of finishes: Black Ash, Walnut, Natural Oak and White, complete with…
The Audio-Technica Hotaru is a music system like no other. This limited-edition turntable combines analogue vinyl playback with magnetic levitation and reactive lighting. Only 1,000 units have been made, each priced at €9,999. The design is intended as both a high-end music system and a sculptural object d’art. The Hotaru uses a floating structure and…
Now here’s something you don’t see every day: a £35,000 sound system built from a real Lamborghini supercar exhaust. The iXOOST ESAVOX isn’t a concept or a marketing gimmick. It’s a fully functional Bluetooth sound system handcrafted in Italy from genuine Lamborghini components, complete with a working start/stop button that powers on the system, much…
The Luxe Review 
Danish Hi-Fi company Bang & Olufsen has signed Ferrari F1 ace Charles Leclerc, as its new Global Brand Ambassador. This partnership aims to merge the worlds of high-performance racing, premium sound, and winning style.
To celebrate the collaboration, we’re told Bang & Olufsen and Leclerc will soon unveil a limited-edition product, crafted by the soundcraft brand.
“My professional life is all about precision and performance, and sound plays an important part in that,” said Leclerc.
“The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take. This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in new ways and brings me closer to the artist.”
The F1 driver says he’s been a fan of Bang & Olufsen for years. “The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit.”
Kristian Teär, CEO of Bang & Olufsen, expressed his enthusiasm for the partnership: “We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that gets us closer to the artists we love. We can’t think of a better partner to help us evolve and create a community around beautiful sound.”
From stereo music to home cinema, DALI’s new Sonik speaker range can do it all
Danish audio outfit DALI has announced a new Hi-Fi speaker series, which combines advanced acoustic engineering with contemporary Scandi design. Landing globally in February 2026, the Sonik range will comprise seven models covering stereo, home cinema and on-wall applications. The enclosures come a choice of finishes: Black Ash, Walnut, Natural Oak and White, complete with…
Audio-Technica Hotaru first review: floating, glowing turntable elevates vinyl playback
The Audio-Technica Hotaru is a music system like no other. This limited-edition turntable combines analogue vinyl playback with magnetic levitation and reactive lighting. Only 1,000 units have been made, each priced at €9,999. The design is intended as both a high-end music system and a sculptural object d’art. The Hotaru uses a floating structure and…
Introducing the incredible £35,000 Bluetooth speaker built from a real Lamborghini exhaust
Now here’s something you don’t see every day: a £35,000 sound system built from a real Lamborghini supercar exhaust. The iXOOST ESAVOX isn’t a concept or a marketing gimmick. It’s a fully functional Bluetooth sound system handcrafted in Italy from genuine Lamborghini components, complete with a working start/stop button that powers on the system, much…
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