Danish Hi-Fi company Bang & Olufsen has signed Ferrari F1 ace Charles Leclerc, as its new Global Brand Ambassador. This partnership aims to merge the worlds of high-performance racing, premium sound, and winning style.
To celebrate the collaboration, we’re told Bang & Olufsen and Leclerc will soon unveil a limited-edition product, crafted by the soundcraft brand.
Partnership aims to merge the worlds of high-performance racing, premium sound, and winning style…
“My professional life is all about precision and performance, and sound plays an important part in that,” said Leclerc.
“The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take. This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in new ways and brings me closer to the artist.”
The F1 driver says he’s been a fan of Bang & Olufsen for years. “The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit.”
Kristian Teär, CEO of Bang & Olufsen, expressed his enthusiasm for the partnership: “We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that gets us closer to the artists we love. We can’t think of a better partner to help us evolve and create a community around beautiful sound.”
Introducing the Magico S7 2026 edition, a new flagship loudspeaker aimed squarely at lovers of luxury audio. Designed and engineered in California, this imposing floorstander, which replaces the original Magico S7 after a decade-long production run, arrives as the most advanced expression of the company’s mid-tier reference range yet, sitting between its A Series and…
Personal audio specialist Astell&Kern has unveiled the PD20, a new digital audio player (DAP) able to adapt its sound output to the individual hearing profile of each listener, rather than delivering a single, fixed sound signature. Designed for music fans who want studio-grade sound on the move, the PD20 has been developed in collaboration with…
Ferrum Audio, a high-end Hi-Fi manufacturer from Poland, has launched its range of digital-to-analogue converters, headphone amplifiers and power systems in the UK, bringing a new integrated audio ecosystem to British music fans in search of premium personal and lifestyle sound. The company, operating out of Warsaw, is positioning itself in the increasingly crowded ‘high-end…
The Luxe Review 
Danish Hi-Fi company Bang & Olufsen has signed Ferrari F1 ace Charles Leclerc, as its new Global Brand Ambassador. This partnership aims to merge the worlds of high-performance racing, premium sound, and winning style.
To celebrate the collaboration, we’re told Bang & Olufsen and Leclerc will soon unveil a limited-edition product, crafted by the soundcraft brand.
“My professional life is all about precision and performance, and sound plays an important part in that,” said Leclerc.
“The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take. This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in new ways and brings me closer to the artist.”
The F1 driver says he’s been a fan of Bang & Olufsen for years. “The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit.”
Kristian Teär, CEO of Bang & Olufsen, expressed his enthusiasm for the partnership: “We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that gets us closer to the artists we love. We can’t think of a better partner to help us evolve and create a community around beautiful sound.”
First look at ultra-premium Magico S7 2026 flagship loudspeaker with £159,000 price tag
Introducing the Magico S7 2026 edition, a new flagship loudspeaker aimed squarely at lovers of luxury audio. Designed and engineered in California, this imposing floorstander, which replaces the original Magico S7 after a decade-long production run, arrives as the most advanced expression of the company’s mid-tier reference range yet, sitting between its A Series and…
New Astell&Kern PD20 personal audio player delivers High-Res sound tuned to your hearing
Personal audio specialist Astell&Kern has unveiled the PD20, a new digital audio player (DAP) able to adapt its sound output to the individual hearing profile of each listener, rather than delivering a single, fixed sound signature. Designed for music fans who want studio-grade sound on the move, the PD20 has been developed in collaboration with…
Ferrum Audio debuts premium modular head‑fi desktop music systems in UK
Ferrum Audio, a high-end Hi-Fi manufacturer from Poland, has launched its range of digital-to-analogue converters, headphone amplifiers and power systems in the UK, bringing a new integrated audio ecosystem to British music fans in search of premium personal and lifestyle sound. The company, operating out of Warsaw, is positioning itself in the increasingly crowded ‘high-end…
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