Danish Hi-Fi company Bang & Olufsen has signed Ferrari F1 ace Charles Leclerc, as its new Global Brand Ambassador. This partnership aims to merge the worlds of high-performance racing, premium sound, and winning style.
To celebrate the collaboration, we’re told Bang & Olufsen and Leclerc will soon unveil a limited-edition product, crafted by the soundcraft brand.
Partnership aims to merge the worlds of high-performance racing, premium sound, and winning style…
“My professional life is all about precision and performance, and sound plays an important part in that,” said Leclerc.
“The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take. This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in new ways and brings me closer to the artist.”
The F1 driver says he’s been a fan of Bang & Olufsen for years. “The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit.”
Kristian Teär, CEO of Bang & Olufsen, expressed his enthusiasm for the partnership: “We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that gets us closer to the artists we love. We can’t think of a better partner to help us evolve and create a community around beautiful sound.”
Salon Privé has made concours history by crowning two Best of Show winners, with a 1969 Lamborghini Miura P400 S taking the Concours d’Elégance title and a 1995 McLaren F1 supercar becoming the first winner of the new Concours d’Excellence. Held at Blenheim Palace, Salon Privé is one of the UK’s leading gatherings for collector…
Sony has launched a trio of new party speakers and they’re savage. The new ULT Power Sound Tower range arrives with a completely new aesthetic and have been tuned by some of the biggest names in modern hip-hop. The new ULT Tower Max, ULT Tower 7 and ULT Tower 5 are perfect for parties, DJ…
Sixty years after Jimi Hendrix first plugged into a Marshall amplifier, the partnership is being celebrated with three newly reimagined pieces of audio and guitar gear. Marshall has expanded its Marshall x Hendrix Anniversary Collection with limited-edition versions of its Major V headphones, Emberton III portable speaker and hand-built JMH Studio amplifier. Each product has…
The Luxe Review 
Danish Hi-Fi company Bang & Olufsen has signed Ferrari F1 ace Charles Leclerc, as its new Global Brand Ambassador. This partnership aims to merge the worlds of high-performance racing, premium sound, and winning style.
To celebrate the collaboration, we’re told Bang & Olufsen and Leclerc will soon unveil a limited-edition product, crafted by the soundcraft brand.
“My professional life is all about precision and performance, and sound plays an important part in that,” said Leclerc.
“The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take. This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in new ways and brings me closer to the artist.”
The F1 driver says he’s been a fan of Bang & Olufsen for years. “The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit.”
Kristian Teär, CEO of Bang & Olufsen, expressed his enthusiasm for the partnership: “We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that gets us closer to the artists we love. We can’t think of a better partner to help us evolve and create a community around beautiful sound.”
Scene-stealing Lamborghini Miura and McLaren F1 crowned Best of Show at Salon Privé 2026
Salon Privé has made concours history by crowning two Best of Show winners, with a 1969 Lamborghini Miura P400 S taking the Concours d’Elégance title and a 1995 McLaren F1 supercar becoming the first winner of the new Concours d’Excellence. Held at Blenheim Palace, Salon Privé is one of the UK’s leading gatherings for collector…
Sony ULT Tower Power Sound review: Next gen party speakers deliver deeper bass with a studio vibe
Sony has launched a trio of new party speakers and they’re savage. The new ULT Power Sound Tower range arrives with a completely new aesthetic and have been tuned by some of the biggest names in modern hip-hop. The new ULT Tower Max, ULT Tower 7 and ULT Tower 5 are perfect for parties, DJ…
Marshall expands Hendrix Collection with psychedelic headphones, speaker and amplifier
Sixty years after Jimi Hendrix first plugged into a Marshall amplifier, the partnership is being celebrated with three newly reimagined pieces of audio and guitar gear. Marshall has expanded its Marshall x Hendrix Anniversary Collection with limited-edition versions of its Major V headphones, Emberton III portable speaker and hand-built JMH Studio amplifier. Each product has…
Share this: