Streaming service ITVX has delivered over 2.7 billion streams since it launched a year ago. The service, which celebrates its first birthday on December 8 2023, now has more than 40 million registered UK users.
To mark the milestone, the streaming platform held a lavish party at London’s JOIA restaurant at Battersea Power Station.
The performance of the platform far exceeds what was achieved by its predecessor, ITV Hub, proclaimed Rufus Radcliffe, MD, at the event. In 2024, news and sport will move centerstage, he told attendees.
“There will be more sport on ITV, and ITVX than ever before, particularly football. We’re also the exclusive UK home of the Oscars, so you can stay up late and see films you didn’t know anything about…”
Viewership of all genres of TV are up, with the audiences for drama, sport and films doubling.
The performance of the platform far exceeds what was achieved by its predecessor, ITV Hub…
Platform enhancements coming in 2024 include 12 regionalised news services, with exclusive regional reports made just for ITVX, as well as the ability to pause ads, says Radcliffe. On the commercial front there will be new short form advertising and enhanced sponsorship opportunities.
ITV News has had over 18.5 million streams of short form news since launch. Launching this December is a new weekly programme with Tom Bradby, centred around Prime Minister’s Questions. From January 2024 onwards there will also be an occasional pop-up news channel to cover big breaking stories.
ITVX’s most popular show has been Love Island, streamed 340 million times. The Rugby World Cup has also been a huge hit for the service, having been streamed 60 million times. This is up more than 80 per cent on the last tournament in 2019, we’re told.
Reality TV remains a huge draw. The latest I’m A Celebrity… Get Me Out Of Here! series was streamed over 20.5 million times in its first week, up by more than 3 million on the same period last year. The return of Big Brother generated 38 million streams.
Other successes fir the platform include The Twelve, a courtroom drama with Sam Neill; the first two series of Irvine Welsh’s Crime; Love & Death starring Elizabeth Olsen in a true story of a 1980’s Texas housewife accused of murder; two-part documentary The Case Against Cosby; and comedy Changing Ends based on Alan Carr’s childhood in Northampton in the 1980’s, which has just been recommissioned.
Future ITVX exclusives to look forward to include historical drama The Winter King, which will debut late December. Set in the fifth century, it portrays Britain as a brutal land of warring factions and tribes; Liverpudlian comedy G’Wed, and the second series of critically acclaimed comedy-drama The Dry.
ITVX has also partnered with Disney+, giving it the first UK free-to-air run of comedy series Extraordinary and Hollywood drama Under the Banner of Heaven, created by Academy Award-winner Dustin Lance Black and starring Andrew Garfield and Daisy Edgar-Jones.
The platform has also secured the film rights to the entire Jurassic Park and Jurassic World franchise.
Earlier this year, ITVX won Best On Demand Service at the Edinburgh TV Awards and Media Brand of the Year at the Media Week Awards.
The Young Vic Theatre has unveiled its 2026/27 season, with the headline attraction a new stage musical of Thelma & Louise; this bold reimagining of the 1991 road-movie classic opens the Main House season in September. The musical adaptation stars Amy Lennox as Thelma and Rachel Tucker as Louise. More than three decades after the…
The Macallan has unveiled a new limited-edition single malt Scotch whisky to mark the 55th anniversary of Diamonds Are Forever. The release continues the whisky maker’s creative partnership with the Bond franchise, following its James Bond 60th Anniversary bottling in 2022. Crafted by The Macallan Whisky Maker Russell Greig, the expression takes inspiration from Bond’s…
The Bühlmann Decompression 02 is a professional-grade mechanical dive watch on a mission. Building on the success of the 2021 Decompression 01, the new model focuses on enhanced functionality, safety and real-world usability, with a design shaped by decades of research originating from Dr Albert A. Bühlmann’s pioneering decompression work. The Decompression 02 is of…
The Luxe Review 
Streaming service ITVX has delivered over 2.7 billion streams since it launched a year ago. The service, which celebrates its first birthday on December 8 2023, now has more than 40 million registered UK users.
To mark the milestone, the streaming platform held a lavish party at London’s JOIA restaurant at Battersea Power Station.
The performance of the platform far exceeds what was achieved by its predecessor, ITV Hub, proclaimed Rufus Radcliffe, MD, at the event. In 2024, news and sport will move centerstage, he told attendees.
“There will be more sport on ITV, and ITVX than ever before, particularly football. We’re also the exclusive UK home of the Oscars, so you can stay up late and see films you didn’t know anything about…”
Viewership of all genres of TV are up, with the audiences for drama, sport and films doubling.
Platform enhancements coming in 2024 include 12 regionalised news services, with exclusive regional reports made just for ITVX, as well as the ability to pause ads, says Radcliffe. On the commercial front there will be new short form advertising and enhanced sponsorship opportunities.
ITV News has had over 18.5 million streams of short form news since launch. Launching this December is a new weekly programme with Tom Bradby, centred around Prime Minister’s Questions. From January 2024 onwards there will also be an occasional pop-up news channel to cover big breaking stories.
ITVX’s most popular show has been Love Island, streamed 340 million times. The Rugby World Cup has also been a huge hit for the service, having been streamed 60 million times. This is up more than 80 per cent on the last tournament in 2019, we’re told.
Reality TV remains a huge draw. The latest I’m A Celebrity… Get Me Out Of Here! series was streamed over 20.5 million times in its first week, up by more than 3 million on the same period last year. The return of Big Brother generated 38 million streams.
Other successes fir the platform include The Twelve, a courtroom drama with Sam Neill; the first two series of Irvine Welsh’s Crime; Love & Death starring Elizabeth Olsen in a true story of a 1980’s Texas housewife accused of murder; two-part documentary The Case Against Cosby; and comedy Changing Ends based on Alan Carr’s childhood in Northampton in the 1980’s, which has just been recommissioned.
Future ITVX exclusives to look forward to include historical drama The Winter King, which will debut late December. Set in the fifth century, it portrays Britain as a brutal land of warring factions and tribes; Liverpudlian comedy G’Wed, and the second series of critically acclaimed comedy-drama The Dry.
ITVX has also partnered with Disney+, giving it the first UK free-to-air run of comedy series Extraordinary and Hollywood drama Under the Banner of Heaven, created by Academy Award-winner Dustin Lance Black and starring Andrew Garfield and Daisy Edgar-Jones.
The platform has also secured the film rights to the entire Jurassic Park and Jurassic World franchise.
Earlier this year, ITVX won Best On Demand Service at the Edinburgh TV Awards and Media Brand of the Year at the Media Week Awards.
Young Vic 2026/27 season driven by Thelma & Louise stage musical world premiere
The Young Vic Theatre has unveiled its 2026/27 season, with the headline attraction a new stage musical of Thelma & Louise; this bold reimagining of the 1991 road-movie classic opens the Main House season in September. The musical adaptation stars Amy Lennox as Thelma and Rachel Tucker as Louise. More than three decades after the…
Licensed to thrill: The Macallan marks Diamonds Are Forever with 55th anniversary Bond whisky
The Macallan has unveiled a new limited-edition single malt Scotch whisky to mark the 55th anniversary of Diamonds Are Forever. The release continues the whisky maker’s creative partnership with the Bond franchise, following its James Bond 60th Anniversary bottling in 2022. Crafted by The Macallan Whisky Maker Russell Greig, the expression takes inspiration from Bond’s…
Introducing the Decompression 02: Bühlmann’s most advanced dive watch yet
The Bühlmann Decompression 02 is a professional-grade mechanical dive watch on a mission. Building on the success of the 2021 Decompression 01, the new model focuses on enhanced functionality, safety and real-world usability, with a design shaped by decades of research originating from Dr Albert A. Bühlmann’s pioneering decompression work. The Decompression 02 is of…
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