Japanese whisky pioneer The House of Suntory has partnered with Keanu Reeves and Academy Award-winning Director Sofia Coppola, as part of its 100th anniversary.
The high profile campaign centres on a short film, packed with evocative imagery from the Suntory archive.
The latter marks a return to Japan for Coppola, twenty years after filming Lost in Translation. The Suntory Anniversary Tribute celebrates the brand’s heritage and interprets the true meaning of ‘Suntory Time’ through the eyes of its creator.
John Wick star Reeves previously appeared in a Suntory Reserve ad campaign in 1992.
Later this summer, Reeves will star in a series of documentaries, The Nature and Spirit of Japan, directed by Roman Coppola.
The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). We think this sounds amazing (sugoi).
The Suntory Anniversary Tribute celebrates the brand’s heritage and reveals the true meaning of ‘Suntory Time’…
“I’m honoured to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.”
“As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, makes perfect sense. From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”
In good news for enthusiasts, The House of Suntory is releasing several limited-edition whiskies said to highlight Japanese craftsmanship at Suntory’s whisky distilleries and their particular art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt.
Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. 乾杯!
Two new exclusive bottlings have been released by The Whisky Exchange, offering dram-fans a chance to explore contrasting whisky styles from Ireland and Japan – one is a 20-year-old Redbreast, matured in Oloroso sherry casks, the other a single-cask Mars Komagatake, the latest entries in its Sumo Series. The Redbreast offers mature pot still character,…
Midleton Distillery has confirmed the arrival of its Midleton Very Rare 2026 Vintage, the latest edition in an Irish whiskey series now into its 43rd annual incarnation, and the 6th Vintage under the careful watch of Master Distiller Kevin O’Gorman. Bottled at 40% ABV, the 2026 expression continues a tradition that sees the distillery’s Master…
Diplomático Rum, the Venezuelan super-premium spirits house, has announced the UK launch of Chancellor. Positioned as a flagship expression for connoisseurs and long-term collectors of rare spirits, fewer than 1,000 individually numbered bottles will be released worldwide. Diplomático Rum, founded in 1959, has built its reputation on blending expertise, heavy pot-still distillates and long-term maturation,…
The Luxe Review 
Japanese whisky pioneer The House of Suntory has partnered with Keanu Reeves and Academy Award-winning Director Sofia Coppola, as part of its 100th anniversary.
The high profile campaign centres on a short film, packed with evocative imagery from the Suntory archive.
The latter marks a return to Japan for Coppola, twenty years after filming Lost in Translation. The Suntory Anniversary Tribute celebrates the brand’s heritage and interprets the true meaning of ‘Suntory Time’ through the eyes of its creator.
John Wick star Reeves previously appeared in a Suntory Reserve ad campaign in 1992.
Later this summer, Reeves will star in a series of documentaries, The Nature and Spirit of Japan, directed by Roman Coppola.
The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). We think this sounds amazing (sugoi).
“I’m honoured to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.”
“As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, makes perfect sense. From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”
In good news for enthusiasts, The House of Suntory is releasing several limited-edition whiskies said to highlight Japanese craftsmanship at Suntory’s whisky distilleries and their particular art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt.
Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. 乾杯!
The Whisky Exchange debuts 20 Year Old Redbreast Irish Whiskey and Mars Komagatake Japanese single cask exclusives
Two new exclusive bottlings have been released by The Whisky Exchange, offering dram-fans a chance to explore contrasting whisky styles from Ireland and Japan – one is a 20-year-old Redbreast, matured in Oloroso sherry casks, the other a single-cask Mars Komagatake, the latest entries in its Sumo Series. The Redbreast offers mature pot still character,…
Midleton Very Rare 2026 Vintage Irish Whiskey has arrived, run don’t walk to secure yours
Midleton Distillery has confirmed the arrival of its Midleton Very Rare 2026 Vintage, the latest edition in an Irish whiskey series now into its 43rd annual incarnation, and the 6th Vintage under the careful watch of Master Distiller Kevin O’Gorman. Bottled at 40% ABV, the 2026 expression continues a tradition that sees the distillery’s Master…
Diplomático debuts ultra-rare triple-cask Chancellor rum with just 900 bottles worldwide
Diplomático Rum, the Venezuelan super-premium spirits house, has announced the UK launch of Chancellor. Positioned as a flagship expression for connoisseurs and long-term collectors of rare spirits, fewer than 1,000 individually numbered bottles will be released worldwide. Diplomático Rum, founded in 1959, has built its reputation on blending expertise, heavy pot-still distillates and long-term maturation,…
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