Japanese whisky pioneer The House of Suntory has partnered with Keanu Reeves and Academy Award-winning Director Sofia Coppola, as part of its 100th anniversary.
The high profile campaign centres on a short film, packed with evocative imagery from the Suntory archive.
The latter marks a return to Japan for Coppola, twenty years after filming Lost in Translation. The Suntory Anniversary Tribute celebrates the brand’s heritage and interprets the true meaning of ‘Suntory Time’ through the eyes of its creator.
John Wick star Reeves previously appeared in a Suntory Reserve ad campaign in 1992.
Later this summer, Reeves will star in a series of documentaries, The Nature and Spirit of Japan, directed by Roman Coppola.
The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). We think this sounds amazing (sugoi).
The Suntory Anniversary Tribute celebrates the brand’s heritage and reveals the true meaning of ‘Suntory Time’…
“I’m honoured to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.”
“As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, makes perfect sense. From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”
In good news for enthusiasts, The House of Suntory is releasing several limited-edition whiskies said to highlight Japanese craftsmanship at Suntory’s whisky distilleries and their particular art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt.
Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. 乾杯!
A new Johnnie Walker Blue Label blend has been created for India’s festive season, drawing on rare reserves and flavours inspired by the country’s culinary traditions. Johnnie Walker has unveiled the Johnnie Walker Blue Label Indian Festive Blend, a limited-edition expression developed by Johnnie Walker Master Blender Dr Emma Walker using some of the rare…
A new limited-edition English single malt brings together ex-maple syrup and Oloroso casks with a subtle hint of peat. Introducing Cotswolds Distillery’s Round Hill Harvest, the fifth expression in its popular Harvest Series. Comprising 1,200 bottles, the release marries whisky matured in ex-maple syrup casks with Spanish oak Oloroso hogsheads. The resulting dram is rich…
Christmas is coming, and Master of Malt and Drinks by the Dram are ready with a new collection of spirits advent calendars, with 30ml wax-sealed drams behind every door. The calendars cover everything from classic Scotch and Japanese whisky to gin, rum and vodka, and the vast majority of the included spirits are new for…
Japanese whisky pioneer The House of Suntory has partnered with Keanu Reeves and Academy Award-winning Director Sofia Coppola, as part of its 100th anniversary.
The high profile campaign centres on a short film, packed with evocative imagery from the Suntory archive.
The latter marks a return to Japan for Coppola, twenty years after filming Lost in Translation. The Suntory Anniversary Tribute celebrates the brand’s heritage and interprets the true meaning of ‘Suntory Time’ through the eyes of its creator.
John Wick star Reeves previously appeared in a Suntory Reserve ad campaign in 1992.
Later this summer, Reeves will star in a series of documentaries, The Nature and Spirit of Japan, directed by Roman Coppola.
The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). We think this sounds amazing (sugoi).
“I’m honoured to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.”
“As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, makes perfect sense. From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”
In good news for enthusiasts, The House of Suntory is releasing several limited-edition whiskies said to highlight Japanese craftsmanship at Suntory’s whisky distilleries and their particular art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt.
Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. 乾杯!
Johnnie Walker Blue Label curries favour with new Indian Festive Blend limited edition whisky
A new Johnnie Walker Blue Label blend has been created for India’s festive season, drawing on rare reserves and flavours inspired by the country’s culinary traditions. Johnnie Walker has unveiled the Johnnie Walker Blue Label Indian Festive Blend, a limited-edition expression developed by Johnnie Walker Master Blender Dr Emma Walker using some of the rare…
Maple sweetness and Oloroso sherry define new Cotswolds Round Hill Harvest English whisky release
A new limited-edition English single malt brings together ex-maple syrup and Oloroso casks with a subtle hint of peat. Introducing Cotswolds Distillery’s Round Hill Harvest, the fifth expression in its popular Harvest Series. Comprising 1,200 bottles, the release marries whisky matured in ex-maple syrup casks with Spanish oak Oloroso hogsheads. The resulting dram is rich…
Whisky, gin, rum or vodka? We reveal the best spirits advent calendars that countdown to Christmas
Christmas is coming, and Master of Malt and Drinks by the Dram are ready with a new collection of spirits advent calendars, with 30ml wax-sealed drams behind every door. The calendars cover everything from classic Scotch and Japanese whisky to gin, rum and vodka, and the vast majority of the included spirits are new for…
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