Japanese whisky pioneer The House of Suntory has partnered with Keanu Reeves and Academy Award-winning Director Sofia Coppola, as part of its 100th anniversary.
The high profile campaign centres on a short film, packed with evocative imagery from the Suntory archive.
The latter marks a return to Japan for Coppola, twenty years after filming Lost in Translation. The Suntory Anniversary Tribute celebrates the brand’s heritage and interprets the true meaning of ‘Suntory Time’ through the eyes of its creator.
John Wick star Reeves previously appeared in a Suntory Reserve ad campaign in 1992.
Later this summer, Reeves will star in a series of documentaries, The Nature and Spirit of Japan, directed by Roman Coppola.
The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). We think this sounds amazing (sugoi).
The Suntory Anniversary Tribute celebrates the brand’s heritage and reveals the true meaning of ‘Suntory Time’…
“I’m honoured to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.”
“As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, makes perfect sense. From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”
In good news for enthusiasts, The House of Suntory is releasing several limited-edition whiskies said to highlight Japanese craftsmanship at Suntory’s whisky distilleries and their particular art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt.
Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. 乾杯!
Bunnahabhain has released the latest edition of its annual 12 Year Old Cask Strength whisky, bottled at 55.8% ABV. The 2026 expression brings together 12-year-old whisky matured in an equal split of first-fill Oloroso sherry and bourbon casks. Bottled at natural cask strength, it promises a rich, full-bodied interpretation of the Islay distillery’s unpeated single…
Laphroaig has released Strong Characters Chapter Two, a limited-edition 35 Year Old single malt celebrating Dugald Johnston, the son of co-founder Donald Johnston. The release follows the inaugural 33 Year Old bottling, which honoured Donald, and continues a series recognising those who have shaped the Islay distillery’s history. Dugald inherited Laphroaig during a difficult period…
London’s Shogun Sakes is putting English sake on the drinks map with a Peckham-brewed Junmai that could make an intriguing Christmas gift for spirits enthusiasts. Traditionally associated with Japan, the rice-based drink is now finding a foothold in the UK, with independent producer Shogun Sakes brewing its Pure English Sake in small batches in Peckham.…
Japanese whisky pioneer The House of Suntory has partnered with Keanu Reeves and Academy Award-winning Director Sofia Coppola, as part of its 100th anniversary.
The high profile campaign centres on a short film, packed with evocative imagery from the Suntory archive.
The latter marks a return to Japan for Coppola, twenty years after filming Lost in Translation. The Suntory Anniversary Tribute celebrates the brand’s heritage and interprets the true meaning of ‘Suntory Time’ through the eyes of its creator.
John Wick star Reeves previously appeared in a Suntory Reserve ad campaign in 1992.
Later this summer, Reeves will star in a series of documentaries, The Nature and Spirit of Japan, directed by Roman Coppola.
The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). We think this sounds amazing (sugoi).
“I’m honoured to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.”
“As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, makes perfect sense. From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”
In good news for enthusiasts, The House of Suntory is releasing several limited-edition whiskies said to highlight Japanese craftsmanship at Suntory’s whisky distilleries and their particular art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt.
Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. 乾杯!
Bunnahabhain 12 Year Old Cask Strength 2026 edition is a rich, sherried Islay whisky
Bunnahabhain has released the latest edition of its annual 12 Year Old Cask Strength whisky, bottled at 55.8% ABV. The 2026 expression brings together 12-year-old whisky matured in an equal split of first-fill Oloroso sherry and bourbon casks. Bottled at natural cask strength, it promises a rich, full-bodied interpretation of the Islay distillery’s unpeated single…
Laphroaig Strong Characters Chapter Two is a 35 Year Old single malt tribute to its historic distillery owner
Laphroaig has released Strong Characters Chapter Two, a limited-edition 35 Year Old single malt celebrating Dugald Johnston, the son of co-founder Donald Johnston. The release follows the inaugural 33 Year Old bottling, which honoured Donald, and continues a series recognising those who have shaped the Islay distillery’s history. Dugald inherited Laphroaig during a difficult period…
This Peckham-brewed Pure English Sake is a different kind of festive pour
London’s Shogun Sakes is putting English sake on the drinks map with a Peckham-brewed Junmai that could make an intriguing Christmas gift for spirits enthusiasts. Traditionally associated with Japan, the rice-based drink is now finding a foothold in the UK, with independent producer Shogun Sakes brewing its Pure English Sake in small batches in Peckham.…
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