Japanese whisky pioneer The House of Suntory has partnered with Keanu Reeves and Academy Award-winning Director Sofia Coppola, as part of its 100th anniversary.
The high profile campaign centres on a short film, packed with evocative imagery from the Suntory archive.
The latter marks a return to Japan for Coppola, twenty years after filming Lost in Translation. The Suntory Anniversary Tribute celebrates the brand’s heritage and interprets the true meaning of ‘Suntory Time’ through the eyes of its creator.
John Wick star Reeves previously appeared in a Suntory Reserve ad campaign in 1992.
Later this summer, Reeves will star in a series of documentaries, The Nature and Spirit of Japan, directed by Roman Coppola.
The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). We think this sounds amazing (sugoi).
The Suntory Anniversary Tribute celebrates the brand’s heritage and reveals the true meaning of ‘Suntory Time’…
“I’m honoured to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.”
“As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, makes perfect sense. From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”
In good news for enthusiasts, The House of Suntory is releasing several limited-edition whiskies said to highlight Japanese craftsmanship at Suntory’s whisky distilleries and their particular art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt.
Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. 乾杯!
Premium indie bottler Whisky 1901 has expanded its portfolio with The Ledger Series, an intriguing new collection of single-cask Scotch whiskies that showcase the character, provenance and individuality of some of Scotland’s best-known distilleries. Founded as a cask investment business, Whisky 1901 is widening its orbit with a range of carefully selected age-statement releases, each…
Ad Gefrin, the Anglo-Saxon museum and distillery in Wooler, has released what it describes as the first legal Northumbrian single malt whisky of the modern era, ending a two-century absence of local single malt production. The debut bottling arrives as the Crǣft Series, a collection of three single cask whiskies that offer an early glimpse…
If you’re wondering what to give the dad on Father’s Day who claims he wants nothing, allow us to suggest something sincere, sophisticated, and soul-warming: whisky. Not socks, not a novelty mug, not a gadget that’ll sit untouched on a shelf, but a bottle of golden liquid crafted purely to delight the senses. In this…
The Luxe Review 
Japanese whisky pioneer The House of Suntory has partnered with Keanu Reeves and Academy Award-winning Director Sofia Coppola, as part of its 100th anniversary.
The high profile campaign centres on a short film, packed with evocative imagery from the Suntory archive.
The latter marks a return to Japan for Coppola, twenty years after filming Lost in Translation. The Suntory Anniversary Tribute celebrates the brand’s heritage and interprets the true meaning of ‘Suntory Time’ through the eyes of its creator.
John Wick star Reeves previously appeared in a Suntory Reserve ad campaign in 1992.
Later this summer, Reeves will star in a series of documentaries, The Nature and Spirit of Japan, directed by Roman Coppola.
The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). We think this sounds amazing (sugoi).
“I’m honoured to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.”
“As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, makes perfect sense. From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”
In good news for enthusiasts, The House of Suntory is releasing several limited-edition whiskies said to highlight Japanese craftsmanship at Suntory’s whisky distilleries and their particular art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt.
Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. 乾杯!
First pour: Whisky 1901 Ledger Series is a hand-picked single cask tour of key Scottish distilleries
Premium indie bottler Whisky 1901 has expanded its portfolio with The Ledger Series, an intriguing new collection of single-cask Scotch whiskies that showcase the character, provenance and individuality of some of Scotland’s best-known distilleries. Founded as a cask investment business, Whisky 1901 is widening its orbit with a range of carefully selected age-statement releases, each…
Ad Gefrin announces first Northumbrian single malt in 200 years, but there’s mystery in the launch
Ad Gefrin, the Anglo-Saxon museum and distillery in Wooler, has released what it describes as the first legal Northumbrian single malt whisky of the modern era, ending a two-century absence of local single malt production. The debut bottling arrives as the Crǣft Series, a collection of three single cask whiskies that offer an early glimpse…
The Best Father’s Day Whisky Guide 2026: 19 wonderful whiskies from budget to premium
If you’re wondering what to give the dad on Father’s Day who claims he wants nothing, allow us to suggest something sincere, sophisticated, and soul-warming: whisky. Not socks, not a novelty mug, not a gadget that’ll sit untouched on a shelf, but a bottle of golden liquid crafted purely to delight the senses. In this…
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