High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
The technical and design collaboration between Mclaren and Bowers & Wilkins has already been recognised with two iF design awards…
Bowers & Wilkins in-care sound systems have won two IF design awards
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
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Personal audio specialist Astell&Kern has unveiled the PD20, a new digital audio player (DAP) able to adapt its sound output to the individual hearing profile of each listener, rather than delivering a single, fixed sound signature. Designed for music fans who want studio-grade sound on the move, the PD20 has been developed in collaboration with…
Luxury audio auteur Astell&Kern has expanded its flagship portable line-up with the A&ultima SP4000 Copper, a limited-edition version of its top-tier digital audio player, alongside the Collector’s Atelier, a premium leather valet case. The A&ultima SP4000 Copper sits at the top of Astell&Kern’s player hierarchy and shares the core architecture of the standard SP4000. That…
The Luxe Review 
High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
First look at ultra-premium Magico S7 2026 flagship loudspeaker with £159,000 price tag
Introducing the Magico S7 2026 edition, a new flagship loudspeaker aimed squarely at lovers of luxury audio. Designed and engineered in California, this imposing floorstander, which replaces the original Magico S7 after a decade-long production run, arrives as the most advanced expression of the company’s mid-tier reference range yet, sitting between its A Series and…
New Astell&Kern PD20 personal audio player delivers High-Res sound tuned to your hearing
Personal audio specialist Astell&Kern has unveiled the PD20, a new digital audio player (DAP) able to adapt its sound output to the individual hearing profile of each listener, rather than delivering a single, fixed sound signature. Designed for music fans who want studio-grade sound on the move, the PD20 has been developed in collaboration with…
Astell&Kern unveils limited-edition copper-bodied portable premium music player and leather valet case
Luxury audio auteur Astell&Kern has expanded its flagship portable line-up with the A&ultima SP4000 Copper, a limited-edition version of its top-tier digital audio player, alongside the Collector’s Atelier, a premium leather valet case. The A&ultima SP4000 Copper sits at the top of Astell&Kern’s player hierarchy and shares the core architecture of the standard SP4000. That…
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