High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
The technical and design collaboration between Mclaren and Bowers & Wilkins has already been recognised with two iF design awards…
Bowers & Wilkins in-care sound systems have won two IF design awards
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
The Audio-Technica Hotaru is a music system like no other. This limited-edition turntable combines analogue vinyl playback with magnetic levitation and reactive lighting. Only 1,000 units have been made, each priced at €9,999. The design is intended as both a high-end music system and a sculptural object d’art. The Hotaru uses a floating structure and…
Bowers & Wilkins has launched a McLaren F1 edition of its flagship PX8 S2 over-ear headphones. The new cans adopt a distinctive palette of Papaya orange and Anthracite Grey, with subtle Speedmark detailing on the headband and earcups. The finish is paired with diamond-cut highlights and Nappa leather cushions, reinforcing the model’s position at the…
Now here’s something you don’t see every day: a £35,000 sound system built from a real Lamborghini supercar exhaust. The iXOOST ESAVOX isn’t a concept or a marketing gimmick. It’s a fully functional Bluetooth sound system handcrafted in Italy from genuine Lamborghini components, complete with a working start/stop button that powers on the system, much…
The Luxe Review 
High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner.
The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars since 2015.
The audio specialist shares much in common with its partner; both companies were shaped early on by the vision of a single founder, John Bowers for Bowers & Wilkins, and Bruce McLaren for McLaren. Today both are known for their peerless execution and attention to detail.
McLaren’s latest supercars all feature speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team since 2019, and conveniently only 30 miles away from the McLaren global HQ.
Notable integration landmarks have included Bowers & Wilkins yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and most recently the brand’s proprietary Continuum cone.
The technical and design collaboration has already been recognised with two iF design awards for the Hi-Fi system integration in both McLaren’s Speedtail and GT models.
The latest innovation is a subwoofer integrated into McLaren’s in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff mounting surface, for better sound.
“McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
“We are delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next.”
Audio-Technica Hotaru first review: floating, glowing turntable elevates vinyl playback
The Audio-Technica Hotaru is a music system like no other. This limited-edition turntable combines analogue vinyl playback with magnetic levitation and reactive lighting. Only 1,000 units have been made, each priced at €9,999. The design is intended as both a high-end music system and a sculptural object d’art. The Hotaru uses a floating structure and…
PX8 S2 McLaren Edition Brings F1 Style to premium Bowers & Wilkins over-ear headphones
Bowers & Wilkins has launched a McLaren F1 edition of its flagship PX8 S2 over-ear headphones. The new cans adopt a distinctive palette of Papaya orange and Anthracite Grey, with subtle Speedmark detailing on the headband and earcups. The finish is paired with diamond-cut highlights and Nappa leather cushions, reinforcing the model’s position at the…
Introducing the incredible £35,000 Bluetooth speaker built from a real Lamborghini exhaust
Now here’s something you don’t see every day: a £35,000 sound system built from a real Lamborghini supercar exhaust. The iXOOST ESAVOX isn’t a concept or a marketing gimmick. It’s a fully functional Bluetooth sound system handcrafted in Italy from genuine Lamborghini components, complete with a working start/stop button that powers on the system, much…
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