McLaren drives global expansion with 100th retail opening confirmed for China

Inside the McLaren supercar store China

British supercar manufacturer McLaren Automotive has confirmed that its 100th retail experience will open in China later this year, ten years after its first outlet opened in London, during the summer of 2011.

During the past decade it’s opened in 40 territories worldwide,  providing a luxury environment for supercars like the 720S and 675LT, the first of the modern-day McLaren Longtails, the McLaren P1, the world’s first hybrid hypercar, as well as the GT and ultra-exclusive Ultimate models, the McLaren Senna, Speedtail and, more recently, the Elva roadster.

The strategy is clearly working. The most recent chapter in the Longtail story, in the svelte shape of the just launched 765LT Spider, has seen its production allocation for the rest of this year sell out.

During the past decade, McLaren has opened in 40 territories worldwide, providing a luxury experience for supercars…

The McLaren Artura supercar on a London street
The hybrid Artura uses a new low-weight carbon fibre architecture

The expansion allows McLaren to offer high-end buyers the opportunity to personalise their supercar through the in-house bespoke arm of McLaren Special Operations (MSO), where they can work with a dedicated team of designers, engineers and artisans to realise their McLaren vision.

During the past decade, McLaren has also opened its second facility, the McLaren Composites Technology Centre (MCTC), in Yorkshire in 2018. The MCTC is responsible for the low-weight carbon fibre architecture used in the all-new series hybrid Artura supercar, and is a key development in its drive to embrace a future of electrification.  

McLaren fans can now buy their own Special Edition Bowers & Wilkins Px8 headphones

Premium audio outfit Bowers & Wilkins has partnered with McLaren to launch a limited edition of its high-end Px8 headphones with signature Papaya orange highlights. The McLaren Edition builds on the long-standing relationship between the two brands for in-car audio. Bowers & Wilkins is responsible for the audio system in the McLaren Speedtail, McLaren GT…

New partnership with McLaren supercars puts Bowers & Wilkins audio in the driving seat

High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner. The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercars…

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