British supercar manufacturer McLaren Automotive has confirmed that its 100th retail experience will open in China later this year, ten years after its first outlet opened in London, during the summer of 2011.
During the past decade it’s opened in 40 territories worldwide, providing a luxury environment for supercars like the 720S and 675LT, the first of the modern-day McLaren Longtails, the McLaren P1, the world’s first hybrid hypercar, as well as the GT and ultra-exclusive Ultimate models, the McLaren Senna, Speedtail and, more recently, the Elva roadster.
The strategy is clearly working. The most recent chapter in the Longtail story, in the svelte shape of the just launched 765LT Spider, has seen its production allocation for the rest of this year sell out.
During the past decade, McLaren has opened in 40 territories worldwide, providing a luxury experience for supercars…
The expansion allows McLaren to offer high-end buyers the opportunity to personalise their supercar through the in-house bespoke arm of McLaren Special Operations (MSO), where they can work with a dedicated team of designers, engineers and artisans to realise their McLaren vision.
During the past decade, McLaren has also opened its second facility, the McLaren Composites Technology Centre (MCTC), in Yorkshire in 2018. The MCTC is responsible for the low-weight carbon fibre architecture used in the all-new series hybrid Artura supercar, and is a key development in its drive to embrace a future of electrification.
Legendary British motorcycle marque Norton has re-engineered one of its classic rides. The V4SV comes with lofty claims to be one of the most luxurious superbikes ever created; we’ve not sat in the seat but, in the looks department it is certainly a bike which has our attention in a category we’d usually avoid. ImaginedContinue Reading
Luxury supercar maker McLaren Automotive has won the Game Changer award at the Walpole’s British Luxury Awards ceremony, held at The Dorchester hotel in London. The accolade recognises McLaren’s ongoing commitment to innovation in technology, which has been at the forefront of the all-new McLaren Artura, the company’s first series high-performance hybrid supercar. The annualContinue Reading
There were no shortage of dazzling debuts and timeless classics at Salon Privé Week 2021. Britain’s favourite supercar show was back on glorious form for 2021. Team TLR were there for Ladies’ Day, and enjoyed a feast of fascinators and fabulous machinery. EVs were definitely in vogue this year, and highlights were numerous. Eagerly anticipated,Continue Reading