British supercar manufacturer McLaren Automotive has confirmed that its 100th retail experience will open in China later this year, ten years after its first outlet opened in London, during the summer of 2011.
During the past decade it’s opened in 40 territories worldwide, providing a luxury environment for supercars like the 720S and 675LT, the first of the modern-day McLaren Longtails, the McLaren P1, the world’s first hybrid hypercar, as well as the GT and ultra-exclusive Ultimate models, the McLaren Senna, Speedtail and, more recently, the Elva roadster.
The strategy is clearly working. The most recent chapter in the Longtail story, in the svelte shape of the just launched 765LT Spider, has seen its production allocation for the rest of this year sell out.
During the past decade, McLaren has opened in 40 territories worldwide, providing a luxury experience for supercars…
The expansion allows McLaren to offer high-end buyers the opportunity to personalise their supercar through the in-house bespoke arm of McLaren Special Operations (MSO), where they can work with a dedicated team of designers, engineers and artisans to realise their McLaren vision.
During the past decade, McLaren has also opened its second facility, the McLaren Composites Technology Centre (MCTC), in Yorkshire in 2018. The MCTC is responsible for the low-weight carbon fibre architecture used in the all-new series hybrid Artura supercar, and is a key development in its drive to embrace a future of electrification.
If you’ve ever wondered what the Sonus faber sound system in the stunning new Maserati Grecale SUV is like, you’ll soon get your chance. A ten-venue dealership tour starts on July 8 at Maserati dealer Maranello Egham (Surrey) and ends August 27 at Charles Hurst, Northern Ireland. Check your local Maserati dealer for dates. PopContinue Reading
High-end Hi-Fi outfit Bowers & Wilkins and luxury supercar maker McLaren Automotive have announced a strategic long-term multi-year partnership that sees Bowers & Wilkins become McLaren’s Official Audio Partner. The pair are no strangers. Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque’s supercars and hypercarsContinue Reading
Salon Privé London got off to a spectacular start this week, with record breaking ticket sales and a host of new car launches, previews and unveils. The three day event parked up at the Royal Hospital Chelsea for the first time, and made itself right at home. TLR went along on the opening day, andContinue Reading