British supercar manufacturer McLaren Automotive has confirmed that its 100th retail experience will open in China later this year, ten years after its first outlet opened in London, during the summer of 2011.
During the past decade it’s opened in 40 territories worldwide, providing a luxury environment for supercars like the 720S and 675LT, the first of the modern-day McLaren Longtails, the McLaren P1, the world’s first hybrid hypercar, as well as the GT and ultra-exclusive Ultimate models, the McLaren Senna, Speedtail and, more recently, the Elva roadster.
The strategy is clearly working. The most recent chapter in the Longtail story, in the svelte shape of the just launched 765LT Spider, has seen its production allocation for the rest of this year sell out.
During the past decade, McLaren has opened in 40 territories worldwide, providing a luxury experience for supercars…
The hybrid Artura uses a new low-weight carbon fibre architecture
The expansion allows McLaren to offer high-end buyers the opportunity to personalise their supercar through the in-house bespoke arm of McLaren Special Operations (MSO), where they can work with a dedicated team of designers, engineers and artisans to realise their McLaren vision.
During the past decade, McLaren has also opened its second facility, the McLaren Composites Technology Centre (MCTC), in Yorkshire in 2018. The MCTC is responsible for the low-weight carbon fibre architecture used in the all-new series hybrid Artura supercar, and is a key development in its drive to embrace a future of electrification.
At Milan Design Week, where furniture and fashion usually take centre stage, Ferrari has unveiled its freshly liveried Hypersail, a ground-breaking 100-foot flying ocean monohull. Hypersail is Ferrari’s most ambitious step yet beyond asphalt, a fully foiling yacht designed to ‘fly’ above the water on three points of contact, using a canting keel foil, rudder…
Now here’s something you don’t see every day: a £35,000 sound system built from a real Lamborghini supercar exhaust. The iXOOST ESAVOX isn’t a concept or a marketing gimmick. It’s a fully functional Bluetooth sound system handcrafted in Italy from genuine Lamborghini components, complete with a working start/stop button that powers on the system, much…
Aston Martin and Champagne Bollinger have entered into a new global partnership, uniting two names long associated with luxury, craftsmanship and performance. Under the agreement, Aston Martin becomes Champagne Bollinger’s Official Automotive Partner, while Bollinger takes on the role of Official Champagne Partner for the British marque. The collaboration promises to create shared experiences that…
British supercar manufacturer McLaren Automotive has confirmed that its 100th retail experience will open in China later this year, ten years after its first outlet opened in London, during the summer of 2011.
During the past decade it’s opened in 40 territories worldwide, providing a luxury environment for supercars like the 720S and 675LT, the first of the modern-day McLaren Longtails, the McLaren P1, the world’s first hybrid hypercar, as well as the GT and ultra-exclusive Ultimate models, the McLaren Senna, Speedtail and, more recently, the Elva roadster.
The strategy is clearly working. The most recent chapter in the Longtail story, in the svelte shape of the just launched 765LT Spider, has seen its production allocation for the rest of this year sell out.
The expansion allows McLaren to offer high-end buyers the opportunity to personalise their supercar through the in-house bespoke arm of McLaren Special Operations (MSO), where they can work with a dedicated team of designers, engineers and artisans to realise their McLaren vision.
During the past decade, McLaren has also opened its second facility, the McLaren Composites Technology Centre (MCTC), in Yorkshire in 2018. The MCTC is responsible for the low-weight carbon fibre architecture used in the all-new series hybrid Artura supercar, and is a key development in its drive to embrace a future of electrification.
Ferrari unveils 100ft Hypersail flying yacht with supercar DNA at Milan Design Week
At Milan Design Week, where furniture and fashion usually take centre stage, Ferrari has unveiled its freshly liveried Hypersail, a ground-breaking 100-foot flying ocean monohull. Hypersail is Ferrari’s most ambitious step yet beyond asphalt, a fully foiling yacht designed to ‘fly’ above the water on three points of contact, using a canting keel foil, rudder…
Introducing the incredible £35,000 Bluetooth speaker built from a real Lamborghini exhaust
Now here’s something you don’t see every day: a £35,000 sound system built from a real Lamborghini supercar exhaust. The iXOOST ESAVOX isn’t a concept or a marketing gimmick. It’s a fully functional Bluetooth sound system handcrafted in Italy from genuine Lamborghini components, complete with a working start/stop button that powers on the system, much…
Aston Martin expands luxury lifestyle strategy with Champagne Bollinger partnership
Aston Martin and Champagne Bollinger have entered into a new global partnership, uniting two names long associated with luxury, craftsmanship and performance. Under the agreement, Aston Martin becomes Champagne Bollinger’s Official Automotive Partner, while Bollinger takes on the role of Official Champagne Partner for the British marque. The collaboration promises to create shared experiences that…
Share this: