The remarkable LG Signature OLED R, the world’s first rollable 4k television, is now available to pre-order in the UK.
A sensation when first publicly demonstrated at CES 2019, the OLED R represents a dramatic evolution of the traditional TV form factor. Taking advantage of the flexible nature of OLED, the 65-inch panel rises majestically from its cabinet at the touch of a button, gracefully unfurling until fully extended. When switched off, the panel rolls back, out of sight. Now you see it, now you don’t…
Said cabinet, a handsome piece of furniture in its own right, also serves as a 100w 4.2 Dolby Atmos sound system. The speaker array is hidden behind Kvadrat cloth.
“It’s a real work of art,” enthused Peter Booth, LG Commercial Director, at this week’s launch event. “It really is extraordinary technology. When you get closer you really start to appreciate that. You’ll see a beautiful picture, you’ll hear incredible sound – it’s world leading innovation from our stable of LG Signature products.”
“It’s a real work of art. It really is extraordinary technology. When you get closer you really start to appreciate that…”
LG’s Peter Booth enthuses at the launch of the OLED R TV
Viewers of the OLED R have three different viewing options: Full View, Line View and Zero View. Full View is for standard TV viewing, the set looks much like any other super-thin 65-inch OLED panel. Line view shows only the top edge of the panel, and is used for music playback, as well as relaying clock and weather news. The Zero view mode has the screen fully retracted. In this configuration, the 65R9 functions as a high-end sound system.
Of course, the OLED R also comes with all the standard features seen across the rest of the LG OLED range, including the webOS smart platform, Amazon Alexa and Google Assistant support. It’s also compatible with Apple AirPlay 2 and HomeKit.
Members of the Royal Philharmonic Orchestra play in a new age of TV
The LG Signature OLED R was officially launched at a swish soiree at Cromwell Place in London, with members of the Royal Philharmonic Orchestra providing a musical backdrop for the evening.
Booth said that the prestigious venue was fitting for the launch. “Our partnership with Cromwell Place is very meaningful and important to us, it makes a statement about technology and design.”
Where the magic happens…
The roll-out for the rollable screen may have been all champagne, canapes and cocktails , but on the night the LG topper wanted to toast the team behind the tech. “Let’s raise a glass to our Research & Development facility in Seoul. We have well over 25,000 R&D engineers for the group, who bring products like this to life.”
Every OLED R is made to order in Korea. We were told the lead time if you want to get one in for Christmas, is six weeks. There’s a choice of three different colour ways, and there’s also the option for bespoke engraving.
The LG Signature OLED R sells for a reassuringly expensive £99,999.
Just in time for Burns Night, Orkney-based Highland Park has announced a limited-edition cask strength single malt whisky. The new release, Cask Strength: Heather, is made using 100 per cent Orkney peat-smoked barley, with peat sourced responsibly from Hobbister Moor, just a few miles from the distillery. Given Orkney’s northern latitude, trees struggle to grow,…
One of the world’s leading bespoke shipyards is setting up shop in the heart of London. Sanlorenzo Yachts UK will open a flagship showroom at 61 Park Lane, Mayfair, in March 2026. Designed as a working studio rather than a traditional retail space, the showroom will allow prospective Sanlorenzo owners and charter clients to begin…
Bang & Olufsen has announced two new limited editions of its flagship loudspeaker: the Beolab 90 Phantom Edition and the Beolab 90 Mirage Edition. Part of the brand’s Atelier programme, they’re the latest in a series of highly restricted releases marking the audio brand’s centenary, limited to just ten pairs apiece globally. The Phantom and…
The Luxe Review 
The remarkable LG Signature OLED R, the world’s first rollable 4k television, is now available to pre-order in the UK.
A sensation when first publicly demonstrated at CES 2019, the OLED R represents a dramatic evolution of the traditional TV form factor. Taking advantage of the flexible nature of OLED, the 65-inch panel rises majestically from its cabinet at the touch of a button, gracefully unfurling until fully extended. When switched off, the panel rolls back, out of sight. Now you see it, now you don’t…
Said cabinet, a handsome piece of furniture in its own right, also serves as a 100w 4.2 Dolby Atmos sound system. The speaker array is hidden behind Kvadrat cloth.
“It’s a real work of art,” enthused Peter Booth, LG Commercial Director, at this week’s launch event. “It really is extraordinary technology. When you get closer you really start to appreciate that. You’ll see a beautiful picture, you’ll hear incredible sound – it’s world leading innovation from our stable of LG Signature products.”
Viewers of the OLED R have three different viewing options: Full View, Line View and Zero View. Full View is for standard TV viewing, the set looks much like any other super-thin 65-inch OLED panel. Line view shows only the top edge of the panel, and is used for music playback, as well as relaying clock and weather news. The Zero view mode has the screen fully retracted. In this configuration, the 65R9 functions as a high-end sound system.
Of course, the OLED R also comes with all the standard features seen across the rest of the LG OLED range, including the webOS smart platform, Amazon Alexa and Google Assistant support. It’s also compatible with Apple AirPlay 2 and HomeKit.
The LG Signature OLED R was officially launched at a swish soiree at Cromwell Place in London, with members of the Royal Philharmonic Orchestra providing a musical backdrop for the evening.
Booth said that the prestigious venue was fitting for the launch. “Our partnership with Cromwell Place is very meaningful and important to us, it makes a statement about technology and design.”
The roll-out for the rollable screen may have been all champagne, canapes and cocktails , but on the night the LG topper wanted to toast the team behind the tech. “Let’s raise a glass to our Research & Development facility in Seoul. We have well over 25,000 R&D engineers for the group, who bring products like this to life.”
Every OLED R is made to order in Korea. We were told the lead time if you want to get one in for Christmas, is six weeks. There’s a choice of three different colour ways, and there’s also the option for bespoke engraving.
The LG Signature OLED R sells for a reassuringly expensive £99,999.
New Cask Strength Highland Park whisky puts Orkney heather front and centre
Just in time for Burns Night, Orkney-based Highland Park has announced a limited-edition cask strength single malt whisky. The new release, Cask Strength: Heather, is made using 100 per cent Orkney peat-smoked barley, with peat sourced responsibly from Hobbister Moor, just a few miles from the distillery. Given Orkney’s northern latitude, trees struggle to grow,…
Mayfair marina: Sanlorenzo Yachts to open London flagship showroom on Park Lane
One of the world’s leading bespoke shipyards is setting up shop in the heart of London. Sanlorenzo Yachts UK will open a flagship showroom at 61 Park Lane, Mayfair, in March 2026. Designed as a working studio rather than a traditional retail space, the showroom will allow prospective Sanlorenzo owners and charter clients to begin…
Bang & Olufsen enhances flagship Beolab 90 with atelier Phantom and Mirage editions
Bang & Olufsen has announced two new limited editions of its flagship loudspeaker: the Beolab 90 Phantom Edition and the Beolab 90 Mirage Edition. Part of the brand’s Atelier programme, they’re the latest in a series of highly restricted releases marking the audio brand’s centenary, limited to just ten pairs apiece globally. The Phantom and…
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