The remarkable LG Signature OLED R, the world’s first rollable 4k television, is now available to pre-order in the UK.
A sensation when first publicly demonstrated at CES 2019, the OLED R represents a dramatic evolution of the traditional TV form factor. Taking advantage of the flexible nature of OLED, the 65-inch panel rises majestically from its cabinet at the touch of a button, gracefully unfurling until fully extended. When switched off, the panel rolls back, out of sight. Now you see it, now you don’t…
Said cabinet, a handsome piece of furniture in its own right, also serves as a 100w 4.2 Dolby Atmos sound system. The speaker array is hidden behind Kvadrat cloth.
“It’s a real work of art,” enthused Peter Booth, LG Commercial Director, at this week’s launch event. “It really is extraordinary technology. When you get closer you really start to appreciate that. You’ll see a beautiful picture, you’ll hear incredible sound – it’s world leading innovation from our stable of LG Signature products.”
“It’s a real work of art. It really is extraordinary technology. When you get closer you really start to appreciate that…”
LG’s Peter Booth enthuses at the launch of the OLED R TV
Viewers of the OLED R have three different viewing options: Full View, Line View and Zero View. Full View is for standard TV viewing, the set looks much like any other super-thin 65-inch OLED panel. Line view shows only the top edge of the panel, and is used for music playback, as well as relaying clock and weather news. The Zero view mode has the screen fully retracted. In this configuration, the 65R9 functions as a high-end sound system.
Of course, the OLED R also comes with all the standard features seen across the rest of the LG OLED range, including the webOS smart platform, Amazon Alexa and Google Assistant support. It’s also compatible with Apple AirPlay 2 and HomeKit.
Members of the Royal Philharmonic Orchestra play in a new age of TV
The LG Signature OLED R was officially launched at a swish soiree at Cromwell Place in London, with members of the Royal Philharmonic Orchestra providing a musical backdrop for the evening.
Booth said that the prestigious venue was fitting for the launch. “Our partnership with Cromwell Place is very meaningful and important to us, it makes a statement about technology and design.”
Where the magic happens…
The roll-out for the rollable screen may have been all champagne, canapes and cocktails , but on the night the LG topper wanted to toast the team behind the tech. “Let’s raise a glass to our Research & Development facility in Seoul. We have well over 25,000 R&D engineers for the group, who bring products like this to life.”
Every OLED R is made to order in Korea. We were told the lead time if you want to get one in for Christmas, is six weeks. There’s a choice of three different colour ways, and there’s also the option for bespoke engraving.
The LG Signature OLED R sells for a reassuringly expensive £99,999.
Mother’s Day is the perfect time to spoil the most important lady in your life – and if you’re looking for a gift that feels extra special, you’ve come to the right place. Whether she loves indulgent spa days, fine champagne, stylish accessories, or cutting-edge tech, we’ve found the very best thoughtful, luxurious gifts she’ll…
Introducing the Magico S7 2026 edition, a new flagship loudspeaker aimed squarely at lovers of luxury audio. Designed and engineered in California, this imposing floorstander, which replaces the original Magico S7 after a decade-long production run, arrives as the most advanced expression of the company’s mid-tier reference range yet, sitting between its A Series and…
Midleton Distillery has confirmed the arrival of its Midleton Very Rare 2026 Vintage, the latest edition in an Irish whiskey series now into its 43rd annual incarnation, and the 6th Vintage under the careful watch of Master Distiller Kevin O’Gorman. Bottled at 40% ABV, the 2026 expression continues a tradition that sees the distillery’s Master…
The Luxe Review 
The remarkable LG Signature OLED R, the world’s first rollable 4k television, is now available to pre-order in the UK.
A sensation when first publicly demonstrated at CES 2019, the OLED R represents a dramatic evolution of the traditional TV form factor. Taking advantage of the flexible nature of OLED, the 65-inch panel rises majestically from its cabinet at the touch of a button, gracefully unfurling until fully extended. When switched off, the panel rolls back, out of sight. Now you see it, now you don’t…
Said cabinet, a handsome piece of furniture in its own right, also serves as a 100w 4.2 Dolby Atmos sound system. The speaker array is hidden behind Kvadrat cloth.
“It’s a real work of art,” enthused Peter Booth, LG Commercial Director, at this week’s launch event. “It really is extraordinary technology. When you get closer you really start to appreciate that. You’ll see a beautiful picture, you’ll hear incredible sound – it’s world leading innovation from our stable of LG Signature products.”
Viewers of the OLED R have three different viewing options: Full View, Line View and Zero View. Full View is for standard TV viewing, the set looks much like any other super-thin 65-inch OLED panel. Line view shows only the top edge of the panel, and is used for music playback, as well as relaying clock and weather news. The Zero view mode has the screen fully retracted. In this configuration, the 65R9 functions as a high-end sound system.
Of course, the OLED R also comes with all the standard features seen across the rest of the LG OLED range, including the webOS smart platform, Amazon Alexa and Google Assistant support. It’s also compatible with Apple AirPlay 2 and HomeKit.
The LG Signature OLED R was officially launched at a swish soiree at Cromwell Place in London, with members of the Royal Philharmonic Orchestra providing a musical backdrop for the evening.
Booth said that the prestigious venue was fitting for the launch. “Our partnership with Cromwell Place is very meaningful and important to us, it makes a statement about technology and design.”
The roll-out for the rollable screen may have been all champagne, canapes and cocktails , but on the night the LG topper wanted to toast the team behind the tech. “Let’s raise a glass to our Research & Development facility in Seoul. We have well over 25,000 R&D engineers for the group, who bring products like this to life.”
Every OLED R is made to order in Korea. We were told the lead time if you want to get one in for Christmas, is six weeks. There’s a choice of three different colour ways, and there’s also the option for bespoke engraving.
The LG Signature OLED R sells for a reassuringly expensive £99,999.
57 of the best luxury gift ideas for Mother’s Day 2026
Mother’s Day is the perfect time to spoil the most important lady in your life – and if you’re looking for a gift that feels extra special, you’ve come to the right place. Whether she loves indulgent spa days, fine champagne, stylish accessories, or cutting-edge tech, we’ve found the very best thoughtful, luxurious gifts she’ll…
First look at ultra-premium Magico S7 2026 flagship loudspeaker with £159,000 price tag
Introducing the Magico S7 2026 edition, a new flagship loudspeaker aimed squarely at lovers of luxury audio. Designed and engineered in California, this imposing floorstander, which replaces the original Magico S7 after a decade-long production run, arrives as the most advanced expression of the company’s mid-tier reference range yet, sitting between its A Series and…
Midleton Very Rare 2026 Vintage Irish Whiskey has arrived, run don’t walk to secure yours
Midleton Distillery has confirmed the arrival of its Midleton Very Rare 2026 Vintage, the latest edition in an Irish whiskey series now into its 43rd annual incarnation, and the 6th Vintage under the careful watch of Master Distiller Kevin O’Gorman. Bottled at 40% ABV, the 2026 expression continues a tradition that sees the distillery’s Master…
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