Signature Brew, known for its rock band collaborations, is offering hard hit independent music venues ‘beer’ grants worth between £500 to £5000 in value.
It’s thought that over 550 venues have been left in danger of closure over the past 12 months. So Signature Brew is pledging £250,000 worth of beer to help venues get back on their feet, and help kickstart a return of live music post-pandemic.
Venues just need to fill out a short online application form. Successful applicants will receive an allocation of the brewery’s Studio Lager to make sure their taps have fresh beer, and to help generate much needed revenue to keep the doors open post pandemic.
Additionally, a portion of the fund will be allocated to touring musicians. Artists with gigs or tours booked in the UK within the next 12 months will be eligible to apply for their share of the beer, which they’ll be able to take on the road with them, removing some of the overheads of touring.
Based in Walthamstow, Signature has collaborated with IDLES, Mogwai, Alt-J, Slaves, Mastodon, Frank Turner, Rodney P, Enter Shikari, Sports Team, Dynamite MC and The Darkness.
A portion of the fund will be allocated to touring musicians, who can apply for their share of the beer to take on the road…
Signature Brew co-founder Sam McGregor said: “We’re passionate about live music and we’re going to help independent venues and musicians however we can. The idea for the Beer Grant scheme came from wanting to offer the thing we do best as a way to make life easier for venues and touring bands after an unprecedentedly difficult year. We want to help as many venues as possible and we believe the Signature Brew Beer Grant will contribute to safeguarding the future of the UK’s music scene.”
Founded by Sam McGregor and Tom Bott, Signature Brew launched in 2011 with a mission to revolutionise the quality of beer at live music events.
Musician Gus Unger-Hamilton, of indie rock band Alt-J, said: “Independent venues have it tough even in years where they’re not forced to close due to a pandemic. Without these venues, many emerging artists would have nowhere to cut their teeth, and the music industry would be much poorer from top to bottom. This initiative from our friends at Signature Brew is an innovative and fun way to extend some much-needed help to some brilliant places and help them get the show back on the road.”
Previous initiatives from the brewery have seen a ‘Pub in a Box’, hand delivered in London by musicians who had their tours cancelled and delivered via courier nationally. The SIBA Brewery Business of the Year winner is gearing up for a summer of live music, culminating in a 10-day festival, to commemorate its birthday in August.
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