A Discovery of Witches has conjured up record viewing figures for Sky, as the second series launched on Sky One with a cumulative 7 day audience of 1.79m. This makes it Sky’s biggest launch for an original returning series in nearly nine years.
This puts the fantasy series ahead of returning series including Save Me Too, Bulletproof S2 and Fortitude S2. It has also become Sky’s most binged boxset ever for a returning Original series. The show transports viewers into the fascinating and magical world of Elizabethan London.
“These figures are a testament to the overwhelming popularity of the A Discovery of Witches franchise, and that it continues to capture the nation’s imagination and add a little extra magic and escapism to our lives when we need it most,” says Cameron Roach, Director of Drama and Sky Studios. “With more episodes to come and a third series on the horizon, we hope everyone continues to enjoy the show as the magic, mystery and romance further unfolds”.
A Discovery of Witches S2 was the top voice command on Sky Q in the UK, with more than 81,000 customers using their voice to summon up the series on their Sky Q boxes…
During launch week, A Discovery of Witches S2 was the top voice command on Sky Q in the UK, with more than 81,000 customers using their voice to summon the series on their Sky Q, boxes, along with nearly 5 million downloads.
The first series became Sky One’s biggest drama of 2018 and has received a host of critical acclaim for its return, being labelled “tremendous” by The Observer, “epic and sumptuous” by Den of Geek, and “ideal escapist viewing” by Metro.co.uk. Series 3 is currently being filmed in Cardiff.