Sony has announced the world’s first TVs boasting Cognitive Intelligence. It sounds like the plot of a fifties Sci-Fi movie, but is in fact the latest example of advanced picture processing to come from the premium screen brand.
Sony says its new 2020 BRAVIA XR flatscreens feature a processor so smart they can mimic the human brain when it comes to picture recognition and image quality.
The XR picture engine is able to focus on natural focal points in an image, dividing the screen into zones, and identifying the ‘focal point’ of the picture (which could be a central character in the frame, or a specific object), then enhancing it for maximum believability. The result is the most lifelike TV images yet, promises Sony.
Sony is the latest big name TV brand to preview its new TVs and concept products at the virtual CES 2021 event.
New 2020 Sony BRAVIA XR flatscreens will feature a processor so smart they can mimic the human brain when it comes to picture recognition…
The 85-inch Sony 8k Z9J is so smart it knows what you’re watching
Due from this Spring onwards, the Sony Bravia XR line-up comprises the 8k MASTER Series Z9J (85- and 75-inch) , 4k MASTER Series A90J (83-, 65- and 55-inch) OLED sets; A80J (77-, 65- and 55- models) 4k OLED TV, X95J (85-, 75- and 65-inch) 4k LED and X90J (75-, 65-, 55- and 50-inch) 4K LED TVs.
All these new BRAVIA XR TVs also belatedly boast advanced HDMI connectivity, making them as attractive to gamers as movie fans, offering support for 120fps high frame rate 4k, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC. Some of our favourite acronyms.
Intriguingly, Sony is also switching from the Android smart portal, to the all-new Google TV. The first of the big TV brands to make the switch, Google TV offers a completely new interface, albeit with all the usual streaming services onboard.
Buyers of these new big brain XR models are also promised access to a new streaming movie service, Bravia Core, built by Sony Pictures. This will offer a choice of new movies and classic library titles, delivered in ultra high quality using Pure Stream technology, which Sony says has the fidelity to match Blu-ray (provided your broadband is up to snuff).
Amazon has launched a new range of Fire TV screens, comprising updated versions of its Fire TV 2 Series, Fire TV 4 Series and flagship Fire TV Omni QLED Series. The new models boast a refreshed industrial design, with improved processing fuelling faster content discovery and generally usability. Taking top billing is the Fire TV…
Luxury audio auteur Astell&Kern has expanded its flagship portable line-up with the A&ultima SP4000 Copper, a limited-edition version of its top-tier digital audio player, alongside the Collector’s Atelier, a premium leather valet case. The A&ultima SP4000 Copper sits at the top of Astell&Kern’s player hierarchy and shares the core architecture of the standard SP4000. That…
Bowers & Wilkins has unveiled the 707 Prestige Edition, a new high-end bookshelf addition to its established 700 Series range. The model is ostensibly the most refined compact speaker the company has produced, within the series, combining upgraded acoustic components with a distinctive luxury finish. Aimed at Hi-Fi enthusiasts seeking performance and craftsmanship in a…
The Luxe Review 
Sony has announced the world’s first TVs boasting Cognitive Intelligence. It sounds like the plot of a fifties Sci-Fi movie, but is in fact the latest example of advanced picture processing to come from the premium screen brand.
Sony says its new 2020 BRAVIA XR flatscreens feature a processor so smart they can mimic the human brain when it comes to picture recognition and image quality.
The XR picture engine is able to focus on natural focal points in an image, dividing the screen into zones, and identifying the ‘focal point’ of the picture (which could be a central character in the frame, or a specific object), then enhancing it for maximum believability. The result is the most lifelike TV images yet, promises Sony.
Sony is the latest big name TV brand to preview its new TVs and concept products at the virtual CES 2021 event.
Due from this Spring onwards, the Sony Bravia XR line-up comprises the 8k MASTER Series Z9J (85- and 75-inch) , 4k MASTER Series A90J (83-, 65- and 55-inch) OLED sets; A80J (77-, 65- and 55- models) 4k OLED TV, X95J (85-, 75- and 65-inch) 4k LED and X90J (75-, 65-, 55- and 50-inch) 4K LED TVs.
All these new BRAVIA XR TVs also belatedly boast advanced HDMI connectivity, making them as attractive to gamers as movie fans, offering support for 120fps high frame rate 4k, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC. Some of our favourite acronyms.
Intriguingly, Sony is also switching from the Android smart portal, to the all-new Google TV. The first of the big TV brands to make the switch, Google TV offers a completely new interface, albeit with all the usual streaming services onboard.
Buyers of these new big brain XR models are also promised access to a new streaming movie service, Bravia Core, built by Sony Pictures. This will offer a choice of new movies and classic library titles, delivered in ultra high quality using Pure Stream technology, which Sony says has the fidelity to match Blu-ray (provided your broadband is up to snuff).
Amazon reheats Fire TV line-up for 2026 with new designs, smarter features, and better pictures
Amazon has launched a new range of Fire TV screens, comprising updated versions of its Fire TV 2 Series, Fire TV 4 Series and flagship Fire TV Omni QLED Series. The new models boast a refreshed industrial design, with improved processing fuelling faster content discovery and generally usability. Taking top billing is the Fire TV…
Astell&Kern unveils limited-edition copper-bodied portable premium music player and leather valet case
Luxury audio auteur Astell&Kern has expanded its flagship portable line-up with the A&ultima SP4000 Copper, a limited-edition version of its top-tier digital audio player, alongside the Collector’s Atelier, a premium leather valet case. The A&ultima SP4000 Copper sits at the top of Astell&Kern’s player hierarchy and shares the core architecture of the standard SP4000. That…
Bowers & Wilkins 707 Prestige Edition bookshelf loudspeaker boasts upgraded acoustics and finish
Bowers & Wilkins has unveiled the 707 Prestige Edition, a new high-end bookshelf addition to its established 700 Series range. The model is ostensibly the most refined compact speaker the company has produced, within the series, combining upgraded acoustic components with a distinctive luxury finish. Aimed at Hi-Fi enthusiasts seeking performance and craftsmanship in a…
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