Burberry has revealed its Chinese New Year 2021 campaign, combining 2021’s Year of the Ox with the luxury fashion house’s signature plaid prints.
The capsule collection is available to purchase now, and has launched with a new campaign starring supermodels Liu Wen and Wang Xiangguo, and is captured by photographer Feng Li.
The limited edition collection features an updated Ox logo – Credit: Burberry
The photography pays homage to the natural world, while highlighting the iconic Burberry check, featuring heritage Burberry trench coats and sports-influenced pieces, as well as new colour way of the contemporary classic Olympia bag.
The limited edition pieces are adorned with an equally limited edition Thomas Burberry Monogram Motif, inspired by the Chinese zodiac and the Year of the Ox – a new version of the logo, with added Ox horns. The Ox zodiac, meanwhile, is a sign associated with the earth: powerful and calm. Which coincidentally is exactly how we’ll feel when placing our orders.
The limited edition Burberry ox graphic can be seen on check trenches, shirts and more. Credit: Burberry
The new graphic can be seen recurring throughout the capsule collection on pieces including plaid trenches, fitted shirts, and handbags, as well as on the brand’s luxury trainers, heels, scarves, an AirPods Pro case, and even a horned cap.
Commenting on the campaign, model Liu Wen said, “My first ever international show was Burberry, so it feels surreal to have life come full circle and to collaborate with the brand again for the Year of the Ox.”
“Burberry’s campaigns are always so creative and surprising, and this time was no different. The shoot took place in a beautiful park and as soon as I encounter nature, my entire being revitalises – I absorb not just its beauty but also a kind of energy. It inspires me to continue my passion towards my work and my desire to always keep exploring.’
The photographer behind the campaign, Feng Li, added, “This campaign is celebrating the Year of the Ox and being a big admirer of nature myself, it was amazing to be able to shoot with the real animals, as well as the iconic Liu Wen and Wang Xiangguo. This was a truly unforgettable collaboration for me.”
Head to Burberry now to view the full Lunar New Year collection for 2021.
British Airways is giving its long-haul cabins a substantial makeover, with new seats, bedding, dining and interiors arriving across its A380 fleet. Sean Doyle, Chairman and CEO at British Airways, says the upgrades mark “one of the most significant transformations we’ve ever undertaken on any aircraft. This is a major milestone for British Airways and…
JBL is hoping to shake up the whole-home Wi-Fi audio market with JBL Cove, a three-speaker system designed to make multi-room listening intuitive and expandable. Built around JBL’s own wireless platform and the JBL One app, the inaugural range comprises the compact Cove M1, portable Cove P1 and flagship Cove X1. Each speaker can operate…
Bose is bringing noise cancellation to wired earbuds with a fashionable new USB-C model that needs no Bluetooth pairing or charging. The launch comes as interest in wired listening booms. The new buds combine a direct USB-C connection with proprietary QuietControl noise cancellation and a built-in microphone system designed for clearer calls. There’s no Bluetooth…
Burberry has revealed its Chinese New Year 2021 campaign, combining 2021’s Year of the Ox with the luxury fashion house’s signature plaid prints.
The capsule collection is available to purchase now, and has launched with a new campaign starring supermodels Liu Wen and Wang Xiangguo, and is captured by photographer Feng Li.
The photography pays homage to the natural world, while highlighting the iconic Burberry check, featuring heritage Burberry trench coats and sports-influenced pieces, as well as new colour way of the contemporary classic Olympia bag.
The limited edition pieces are adorned with an equally limited edition Thomas Burberry Monogram Motif, inspired by the Chinese zodiac and the Year of the Ox – a new version of the logo, with added Ox horns. The Ox zodiac, meanwhile, is a sign associated with the earth: powerful and calm. Which coincidentally is exactly how we’ll feel when placing our orders.
The new graphic can be seen recurring throughout the capsule collection on pieces including plaid trenches, fitted shirts, and handbags, as well as on the brand’s luxury trainers, heels, scarves, an AirPods Pro case, and even a horned cap.
Commenting on the campaign, model Liu Wen said, “My first ever international show was Burberry, so it feels surreal to have life come full circle and to collaborate with the brand again for the Year of the Ox.”
“Burberry’s campaigns are always so creative and surprising, and this time was no different. The shoot took place in a beautiful park and as soon as I encounter nature, my entire being revitalises – I absorb not just its beauty but also a kind of energy. It inspires me to continue my passion towards my work and my desire to always keep exploring.’
The photographer behind the campaign, Feng Li, added, “This campaign is celebrating the Year of the Ox and being a big admirer of nature myself, it was amazing to be able to shoot with the real animals, as well as the iconic Liu Wen and Wang Xiangguo. This was a truly unforgettable collaboration for me.”
Head to Burberry now to view the full Lunar New Year collection for 2021.
First look: British Airways unveils new First, Club Suite and Economy cabins for A380
British Airways is giving its long-haul cabins a substantial makeover, with new seats, bedding, dining and interiors arriving across its A380 fleet. Sean Doyle, Chairman and CEO at British Airways, says the upgrades mark “one of the most significant transformations we’ve ever undertaken on any aircraft. This is a major milestone for British Airways and…
First listen: Versatile JBL Cove wireless speakers take whole-home audio beyond the living room
JBL is hoping to shake up the whole-home Wi-Fi audio market with JBL Cove, a three-speaker system designed to make multi-room listening intuitive and expandable. Built around JBL’s own wireless platform and the JBL One app, the inaugural range comprises the compact Cove M1, portable Cove P1 and flagship Cove X1. Each speaker can operate…
Bose brings noise cancelling to wired earbuds with trendy new USB-C earphones
Bose is bringing noise cancellation to wired earbuds with a fashionable new USB-C model that needs no Bluetooth pairing or charging. The launch comes as interest in wired listening booms. The new buds combine a direct USB-C connection with proprietary QuietControl noise cancellation and a built-in microphone system designed for clearer calls. There’s no Bluetooth…
Share this: