Burberry has revealed its Chinese New Year 2021 campaign, combining 2021’s Year of the Ox with the luxury fashion house’s signature plaid prints.
The capsule collection is available to purchase now, and has launched with a new campaign starring supermodels Liu Wen and Wang Xiangguo, and is captured by photographer Feng Li.
The limited edition collection features an updated Ox logo – Credit: Burberry
The photography pays homage to the natural world, while highlighting the iconic Burberry check, featuring heritage Burberry trench coats and sports-influenced pieces, as well as new colour way of the contemporary classic Olympia bag.
The limited edition pieces are adorned with an equally limited edition Thomas Burberry Monogram Motif, inspired by the Chinese zodiac and the Year of the Ox – a new version of the logo, with added Ox horns. The Ox zodiac, meanwhile, is a sign associated with the earth: powerful and calm. Which coincidentally is exactly how we’ll feel when placing our orders.
The limited edition Burberry ox graphic can be seen on check trenches, shirts and more. Credit: Burberry
The new graphic can be seen recurring throughout the capsule collection on pieces including plaid trenches, fitted shirts, and handbags, as well as on the brand’s luxury trainers, heels, scarves, an AirPods Pro case, and even a horned cap.
Commenting on the campaign, model Liu Wen said, “My first ever international show was Burberry, so it feels surreal to have life come full circle and to collaborate with the brand again for the Year of the Ox.”
“Burberry’s campaigns are always so creative and surprising, and this time was no different. The shoot took place in a beautiful park and as soon as I encounter nature, my entire being revitalises – I absorb not just its beauty but also a kind of energy. It inspires me to continue my passion towards my work and my desire to always keep exploring.’
The photographer behind the campaign, Feng Li, added, “This campaign is celebrating the Year of the Ox and being a big admirer of nature myself, it was amazing to be able to shoot with the real animals, as well as the iconic Liu Wen and Wang Xiangguo. This was a truly unforgettable collaboration for me.”
Head to Burberry now to view the full Lunar New Year collection for 2021.
Sky has announced a partnership with StudioCanal that gives the premium pay TV provider first access to the Canal+ Group’s film slate for 2021, along with a back catalogue covering hundreds of popular movies. Under the deal, Studiocanal’s titles scheduled for release from January 2021 will go straight to Sky Cinema and Now TV afterContinue Reading
The Character of Islay Whisky Company is holding a virtual Burns Night celebration on January 21, and we’re all invited. Dr Sam Simmons, Head of Whisky, will be hosting this free to attend, appropriately themed gathering. The shindig, which will be streamed on the @characterofislay Facebook and YouTube channels at 8pm, promises a whole hostContinue Reading
The hit Sky cop show Bulletproof has been renewed for a fourth instalment, the broadcaster has confirmed. Noel Clarke and Ashley Walters will reprise their roles as Aaron Pike and Ronnie Bishop in a new eight episode series, to air on Sky One and TV streaming service Now TV. After two hugely successful series ofContinue Reading
Burberry has revealed its Chinese New Year 2021 campaign, combining 2021’s Year of the Ox with the luxury fashion house’s signature plaid prints.
The capsule collection is available to purchase now, and has launched with a new campaign starring supermodels Liu Wen and Wang Xiangguo, and is captured by photographer Feng Li.
The photography pays homage to the natural world, while highlighting the iconic Burberry check, featuring heritage Burberry trench coats and sports-influenced pieces, as well as new colour way of the contemporary classic Olympia bag.
The limited edition pieces are adorned with an equally limited edition Thomas Burberry Monogram Motif, inspired by the Chinese zodiac and the Year of the Ox – a new version of the logo, with added Ox horns. The Ox zodiac, meanwhile, is a sign associated with the earth: powerful and calm. Which coincidentally is exactly how we’ll feel when placing our orders.
The new graphic can be seen recurring throughout the capsule collection on pieces including plaid trenches, fitted shirts, and handbags, as well as on the brand’s luxury trainers, heels, scarves, an AirPods Pro case, and even a horned cap.
Commenting on the campaign, model Liu Wen said, “My first ever international show was Burberry, so it feels surreal to have life come full circle and to collaborate with the brand again for the Year of the Ox.”
“Burberry’s campaigns are always so creative and surprising, and this time was no different. The shoot took place in a beautiful park and as soon as I encounter nature, my entire being revitalises – I absorb not just its beauty but also a kind of energy. It inspires me to continue my passion towards my work and my desire to always keep exploring.’
The photographer behind the campaign, Feng Li, added, “This campaign is celebrating the Year of the Ox and being a big admirer of nature myself, it was amazing to be able to shoot with the real animals, as well as the iconic Liu Wen and Wang Xiangguo. This was a truly unforgettable collaboration for me.”
Head to Burberry now to view the full Lunar New Year collection for 2021.
Sky partners with StudioCanal, nabs first rights to 2021 movie slate and back catalogue
Sky has announced a partnership with StudioCanal that gives the premium pay TV provider first access to the Canal+ Group’s film slate for 2021, along with a back catalogue covering hundreds of popular movies. Under the deal, Studiocanal’s titles scheduled for release from January 2021 will go straight to Sky Cinema and Now TV afterContinue Reading
Dram along to this virtual Burns Night Islay whisky celebration, with free cocktail masterclass
The Character of Islay Whisky Company is holding a virtual Burns Night celebration on January 21, and we’re all invited. Dr Sam Simmons, Head of Whisky, will be hosting this free to attend, appropriately themed gathering. The shindig, which will be streamed on the @characterofislay Facebook and YouTube channels at 8pm, promises a whole hostContinue Reading
Breaking the law: Blockbusting Sky cop show Bulletproof renewed for fourth season
The hit Sky cop show Bulletproof has been renewed for a fourth instalment, the broadcaster has confirmed. Noel Clarke and Ashley Walters will reprise their roles as Aaron Pike and Ronnie Bishop in a new eight episode series, to air on Sky One and TV streaming service Now TV. After two hugely successful series ofContinue Reading
Share this:
Like this: