Sky is delivering Amazon Prime Video to Sky Q subscribers, with the Prime Video app landing on its Sky Q platform from today. The Amazon streaming service joins a growing number of apps available to Sky viewers, including Netflix and Disney+.
The new partnership means that Prime Video shows and movies, like new survival adventure The Wilds and superhero hit The Boys, will be recommended on the Sky Q homepage, alongside Sky Originals and content from Netflix, Disney+ and BBC iPlayer.
The deal also means that subscribers to both services and BT Sports, will have access to all live Premier League games from a single TV box, so there’s no need to switch devices. Sports fans can now watch Sky Sports, Prime Video and BT Sports all on their Sky Q TV box.
The service is fully integrated into the platform’s voice control functionality. Prime Video can be opened on Sky Q by saying “Launch Prime Video” into the Sky Q voice remote.
In a reciprocal deal, the Now TV app will also become available on Amazon’s Fire TV devices, beginning on Fire TV Stick, Fire TV Stick Lite and Fire TV Stick 4K. Other Fire TV devices will see the Now TV app early 2021.
The deal means that subscribers to both services and BT Sports, will have access to all live Premier League games from a single TV box…
The arrival of Prime Video builds on a series of recent content partnerships made by Sky with Discovery+, DreamWorks, Sony Pictures, eOne, Fiit and ROXi.
If you’re worried that it’s going to become increasingly difficult to find content as more apps fight for your attention, Sky’s Group Chief Product Officer, Fraser Stirling, told TLR that this expanded content curation will be algorithm driven, based on app usage. “We want to try to really tailor the experience for you and how you use it in your home,” he said.
“If you want to see the whole plethora of apps that are on the platform, you can still go to the app section, but if you watched Netflix last night, Netflix is going to appear on the home page. There’s just so much work that has gone into Sky Q to make it a customer first experience.”
Ultimately, says Stirling, viewers are simply looking for content. “That’s why content recommendations are so powerful, because you watch this, and you like these other things. Our job here is to make sure that everybody realises it’s all in one place.”
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