Culture

Lewis Capaldi partners Amazon Music for livestream gig to support UK music venues

Lewis Capaldi, BBC Sound of 2020 winner Celeste, and Welsh artist and producer Cate Le Bon are partnering with Amazon Music to support and raise funds for music venues across the UK, as part of the online retailer’s Amazon Prime Day Live event.

The event live streams from 7-9pm BST on Friday October 9, on Amazon Music’s Twitch channel.

Each artist will perform a 30 min set live on stage from a small independent music venue across the UK that is under threat of closure due to the COVID-19 pandemic. UK broadcaster, Gemma Cairney will be the host for the event, joining from a second iconic music venue in Scotland.

Lewis Capaldi was the UK’s best-selling artist of 2019 and of 2020 to-date, and the Scottish star had both the top album and single of the year, with his song ‘Someone You Loved’ racking up an unprecedented 2 billion streams. 

Rhe two-time BRIT award winner will swap the festival stage for an empty, small capacity venue where he played one of his first gigs in 2017…

For this special gig, the two-time BRIT award winner will swap the festival stage for an empty, small capacity venue where he played one of his first gigs in 2017. Talking about the event, Lewis said he’s “Buzzing to be playing a special acoustic show for Amazon Music at one of the venues back home where it all started for me”.

“Many of the UK’s iconic grassroots music venues remain at significant risk of permanent closure, which is not just catastrophic for everyone associated with each and every venue, but for UK music culture in general,” says Mark Davyd, Founder and CEO of the Music Venue Trust.  “Amazon Music was one of the first donors for our COVID-19 Crisis fund earlier this year, and we’re excited they are continuing their support through this Prime Day Live event to help us raise awareness of the plight of venues and help drive much-needed donations to keep them open. Every penny helps, so we are also hugely grateful for Amazon’s donations and any further support from the public.”  

 As part of Prime Day Live, Amazon is making donations to each of the four participating music venues to support their ongoing operating costs, as well as making its second donation of 2020 to the Music Venue Trust’s #SaveOurVenues appeal.

During the livestreamed event on Twitch viewers will be able to donate directly to Music Venue Trust, and Amazon has also made Music Venue Trust one of its spotlight Smile charities for the month of October, meaning a portion of eligible purchases will support the charity when customers shop via www.smile.amazon.co.uk and select Music Venue Trust. 

The Amazon Music streaming service currently has a special offer: new subscribers get 90 days free of Amazon Music HD, which includes High-Res Audio and Dolby Atmos music This promotional offer is valid until October 19 2020 at 4:59pm via this Link.

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