Technology Wheels

Sales of ultra-personalised Jaguars and Range Rovers hit record high

Jaguar Land Rover’s Special Vehicle (SV) Operations division, dedicated to creating tailored versions of its high-end cars, has posted record sales for its 2019/20 fiscal, up 64 per cent on the previous year.

The good news is bittersweet, of course, as it primarily reflects an automobile market before the wheels fell off. 

Strong sellers have been the long-wheelbase Range Rover SVAutobiography, which offers airline-style Executive Class seating, and the driver-focused V8 565PS Range Rover SVAutobiography Dynamic. 

Strong sellers have been the long-wheelbase Range Rover SVAutobiography, with airline-style Executive Class seating…

Paint, finish, exterior trim – the choice is yours

The top spot in the SV sales chart still belongs to the 575PS Range Rover Sport SVR, now in its fifth year of production, although sales of the Jaguar F-PACE SVR and Range Rover Velar SVAutobiography Dynamic (deliveries of which commenced in 2019) were also reportedly doing well. 

“Despite a challenging sales environment for the automotive industry as a whole, we’re delighted that the demand for Jaguar and Land Rover SV products continues to grow strongly, just five years after the division was first launched,” says an optimistic Michael van der Sande, Managing Director. “We currently have our broadest-ever range of models offering enhanced performance and luxury, each with its own distinctive personality that resonates with our customers.”

If you fancy something special, Special Vehicle Operations’ SV Bespoke department, which tailors paint, finish, interior and exterior trim choices to taste, currently offers seven distinctive models from Jaguar and Range Rover (as well as the armoured Range Rover Sentinel) with rumours of a range-topping supercharged V8 new Defender joining the line-up within the next 18 months.

An experienced PR professional who’s represented some of the world’s best-known technology brands, Kulwinder began his career as a journalist and then editor, with stints on legendary British car magazines Supercar Classics and Fast Lane.

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