Sony takes on Samsung with premium XH95 4k LED TV range

Sony has begun shipping its top of the line XH95 full array 4k LED Bravia TV models. These ultra-premium 2020 sets are available in 85-, 75-, 65-, 55- and 49-inch screen sizes, priced at £3,999 (KD-85XH9505), £3,199 (KD-75XH9505), £1,999 (KD-65XH9505),  £1,599 (KD-55XH9505) and £1,199 (KD-49XH9505) respectively.

Sony is positioning the XH95 line as a direct challenger to Samsung’s full array QLED Q80T and Q90T 4k TVs.

The XH95 line follows on from the launch of its more affordable XH80 and XH81 models earlier this month. Once again Sony is using its X1 Ultimate picture processor, along with new Sound-from-Picture Reality audio technology. The use of a full array backlight means the sets are a little deeper than regular edge-lit models, but have more precise HDR performance with greater contrast.

To stress their cinematic credentials, the new XH95 widescreens have Dolby Vision and Netflix Calibrated mode…

The XH95 screens support Dolby Vision, supported by Sony’s new Ambient Optimization sensor-based adjustment, which optimises picture and sound quality according to your viewing room environment. It automatically boosts the picture brightness in bright rooms, reducing it in dark rooms for the perfect view. It can even detect objects in the room, such as curtains and furniture that can absorb or reflect sound, using a calibration routine driven by the mic in its remote control.

There’s also X-Wide Angle viewing technology, for better colour and contrast when the screen is viewed from the side. This feature is missing from the 49-inch model.

Sony 65-inch XH95 LED TV is a style icon

The new models also come with an improved backlit remote control, so you can use it in a fully darkened room. 

The sets are built upon the Android smart TV platform, with support for Apple Airplay 2 and Homekit, Google Assistant and Amazon Alexa voice support.  To stress their cinematic credentials, the new XH95 widescreens also have Netflix Calibrated Mode, and IMAX Enhanced certification.

The Luxe Review had an early preview of the posh new XH95 at the CES tech expo in Las Vegas in January, and we were blown away with the set’s image clarity and cinema performance. We also liked the fact that Sony has simplified the user interface on the TV.  Menu items now come with graphical descriptions to explain different modes and setting options.

About Steve May

Creator of Home Cinema Choice magazine, and editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Yahoo UK, Home Cinema Choice, Games Radar, Ideal Home, Louder Sounds, Channel News and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter and Instagram as @SteveMay_UK

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