The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
The evocatively titled Pineapple Bananza is the latest addition to the Scotch Malt Whisky Society’s experimental Heresy range; it’s a small-batch Irish single malt whiskey created in collaboration with Dunville’s Irish Whiskey. Batch 38: Pineapple Bananza stands out for both its origin and production style. Irish whiskey is an infrequent guest in the Society’s portfolio,…
El Supremo Rum, from Paraguay, has launched in the UK, bringing a distinctive national style – Caña Paraguaya – to British rum fans. Produced in partnership with CAPASA, Paraguay’s state‑owned sugarcane alcohol producer, the range draws on traditional production methods rooted in indigenous Guaraní culture. El Supremo is made using 100% sugarcane juice that’s reduced…
Isle of Skye distillery Torabhaig has introduced its first permanent core single malt. Crafted in small batches, Torabhaig Taigh is matured in a combination of first-fill and refill bourbon casks, with the addition of Madeira casks to round out the profile. The whisky is bottled at 46% ABV, with no chill filtration and no added colour.…
The Luxe Review 
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
Triple-distilled Pineapple Bananza Irish single malt joins SMWS Heresy range
The evocatively titled Pineapple Bananza is the latest addition to the Scotch Malt Whisky Society’s experimental Heresy range; it’s a small-batch Irish single malt whiskey created in collaboration with Dunville’s Irish Whiskey. Batch 38: Pineapple Bananza stands out for both its origin and production style. Irish whiskey is an infrequent guest in the Society’s portfolio,…
First Pour: El Supremo brings Paraguayan Caña style sugarcane honey rum to UK
El Supremo Rum, from Paraguay, has launched in the UK, bringing a distinctive national style – Caña Paraguaya – to British rum fans. Produced in partnership with CAPASA, Paraguay’s state‑owned sugarcane alcohol producer, the range draws on traditional production methods rooted in indigenous Guaraní culture. El Supremo is made using 100% sugarcane juice that’s reduced…
Isle of Skye distillery Torabhaig unveils Taigh as first core single malt, brings poetry to peat whisky
Isle of Skye distillery Torabhaig has introduced its first permanent core single malt. Crafted in small batches, Torabhaig Taigh is matured in a combination of first-fill and refill bourbon casks, with the addition of Madeira casks to round out the profile. The whisky is bottled at 46% ABV, with no chill filtration and no added colour.…
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