The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Finnish distillery Kyrö is looking to win over fans of Game of Thrones with a pair of limited-edition rye whiskies inspired by George R.R. Martin’s fantasy universe. Crafted to celebrate the 15th anniversary of the blockbuster series and timed to coincide with Season 3 of the prequel, now screening on Sky Atlantic, HBO Max and…
Premium indie bottler Whisky 1901 has expanded its portfolio with The Ledger Series, an intriguing new collection of single-cask Scotch whiskies that showcase the character, provenance and individuality of some of Scotland’s best-known distilleries. Founded as a cask investment business, Whisky 1901 is widening its orbit with a range of carefully selected age-statement releases, each…
Ad Gefrin, the Anglo-Saxon museum and distillery in Wooler, has released what it describes as the first legal Northumbrian single malt whisky of the modern era, ending a two-century absence of local single malt production. The debut bottling arrives as the Crǣft Series, a collection of three single cask whiskies that offer an early glimpse…
The Luxe Review 
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
Game of Thrones meets Finnish rye in new Kyrö Whisky House of the Dragon collaboration
Finnish distillery Kyrö is looking to win over fans of Game of Thrones with a pair of limited-edition rye whiskies inspired by George R.R. Martin’s fantasy universe. Crafted to celebrate the 15th anniversary of the blockbuster series and timed to coincide with Season 3 of the prequel, now screening on Sky Atlantic, HBO Max and…
First pour: Whisky 1901 Ledger Series is a hand-picked single cask tour of key Scottish distilleries
Premium indie bottler Whisky 1901 has expanded its portfolio with The Ledger Series, an intriguing new collection of single-cask Scotch whiskies that showcase the character, provenance and individuality of some of Scotland’s best-known distilleries. Founded as a cask investment business, Whisky 1901 is widening its orbit with a range of carefully selected age-statement releases, each…
Ad Gefrin announces first Northumbrian single malt in 200 years, but there’s mystery in the launch
Ad Gefrin, the Anglo-Saxon museum and distillery in Wooler, has released what it describes as the first legal Northumbrian single malt whisky of the modern era, ending a two-century absence of local single malt production. The debut bottling arrives as the Crǣft Series, a collection of three single cask whiskies that offer an early glimpse…
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