The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Luxury tequila has arrived in Britain, wrapped in Italian marble and steeped in Mexican heritage. Volcan de mi Tierra has launched Colección La Gavilana I, a limited prestige release that combines aged tequila with sculptural craftsmanship. Each decanter is carved from Bianco Carrara marble by ARCA’s Mexican master stonemasons, referencing the founding year of Hacienda…
Looking for a different style of dram? Isle of Raasay has unveiled Rye Cask 3.4 x Distilled, a limited single cask whisky created using a rare purifier system. The novel setup, described by founder and Master Distiller Alasdair Day as a ’virtual third still’, increases copper contact during distillation and apparently produces a softer, more…
Heaven Hill, one of America’s most historically important distilleries, has launched Old Fitzgerald 7 Year Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey in the UK, through an exclusive partnership with Majestic. The release marks the UK debut of the signature expression. Heaven Hill traces its roots back to the late 1800s and became widely known during the…
The Luxe Review 
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
First pour: Volcan de mi Tierra marble-clad luxury tequila sips like fine sherried whisky… with a twist
Luxury tequila has arrived in Britain, wrapped in Italian marble and steeped in Mexican heritage. Volcan de mi Tierra has launched Colección La Gavilana I, a limited prestige release that combines aged tequila with sculptural craftsmanship. Each decanter is carved from Bianco Carrara marble by ARCA’s Mexican master stonemasons, referencing the founding year of Hacienda…
This experimental Rye Cask Single Malt whisky from Isle of Raasay is surprisingly affordable
Looking for a different style of dram? Isle of Raasay has unveiled Rye Cask 3.4 x Distilled, a limited single cask whisky created using a rare purifier system. The novel setup, described by founder and Master Distiller Alasdair Day as a ’virtual third still’, increases copper contact during distillation and apparently produces a softer, more…
First pour: Heaven Hill Old Fitzgerald 7 Year Old wheated bourbon is a real sweet charmer
Heaven Hill, one of America’s most historically important distilleries, has launched Old Fitzgerald 7 Year Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey in the UK, through an exclusive partnership with Majestic. The release marks the UK debut of the signature expression. Heaven Hill traces its roots back to the late 1800s and became widely known during the…
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