The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
A new Johnnie Walker Blue Label blend has been created for India’s festive season, drawing on rare reserves and flavours inspired by the country’s culinary traditions. Johnnie Walker has unveiled the Johnnie Walker Blue Label Indian Festive Blend, a limited-edition expression developed by Johnnie Walker Master Blender Dr Emma Walker using some of the rare…
A new limited-edition English single malt brings together ex-maple syrup and Oloroso casks with a subtle hint of peat. Introducing Cotswolds Distillery’s Round Hill Harvest, the fifth expression in its popular Harvest Series. Comprising 1,200 bottles, the release marries whisky matured in ex-maple syrup casks with Spanish oak Oloroso hogsheads. The resulting dram is rich…
Christmas is coming, and Master of Malt and Drinks by the Dram are ready with a new collection of spirits advent calendars, with 30ml wax-sealed drams behind every door. The calendars cover everything from classic Scotch and Japanese whisky to gin, rum and vodka, and the vast majority of the included spirits are new for…
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
Johnnie Walker Blue Label curries favour with new Indian Festive Blend limited edition whisky
A new Johnnie Walker Blue Label blend has been created for India’s festive season, drawing on rare reserves and flavours inspired by the country’s culinary traditions. Johnnie Walker has unveiled the Johnnie Walker Blue Label Indian Festive Blend, a limited-edition expression developed by Johnnie Walker Master Blender Dr Emma Walker using some of the rare…
Maple sweetness and Oloroso sherry define new Cotswolds Round Hill Harvest English whisky release
A new limited-edition English single malt brings together ex-maple syrup and Oloroso casks with a subtle hint of peat. Introducing Cotswolds Distillery’s Round Hill Harvest, the fifth expression in its popular Harvest Series. Comprising 1,200 bottles, the release marries whisky matured in ex-maple syrup casks with Spanish oak Oloroso hogsheads. The resulting dram is rich…
Whisky, gin, rum or vodka? We reveal the best spirits advent calendars that countdown to Christmas
Christmas is coming, and Master of Malt and Drinks by the Dram are ready with a new collection of spirits advent calendars, with 30ml wax-sealed drams behind every door. The calendars cover everything from classic Scotch and Japanese whisky to gin, rum and vodka, and the vast majority of the included spirits are new for…
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