The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Smoky Mezcals, regional Raicillas and crisp Tequilas return to London’s South Bank for the second annual Tequila & Mezcal Show. Last year, more than 600 agave enthusiasts brought the buzz, and this year promises to be even more exciting, with over 250 spirits from across Mexico gracing Glazier’s Hall. Running for two sessions on Friday…
A long-standing St Andrews golfing ritual has found a new expression, as Kingsbarns Distillery launches a limited-edition single cask whisky inspired by the famed ‘19th hole’. Developed by Wemyss Family Spirits, the family-owned business behind the distillery, The Dunvegan forms the second instalment in a golf-inspired series, and follows last year’s Caddies’ Dream release. Limited…
Drinks retailer Hackstons has acquired a collection of exceptionally rare American whiskies, bringing together some of the most elusive bourbons and rye whiskeys currently circulating within the global secondary spirits market. The Knightsbridge-based specialist described the acquisition as a “once in a lifetime” grouping of so-called unicorn bottles, with the line-up featuring highly allocated expressions…
The Luxe Review 
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
Mexican spirits culture celebrated as Tequila & Mezcal Show returns to London
Smoky Mezcals, regional Raicillas and crisp Tequilas return to London’s South Bank for the second annual Tequila & Mezcal Show. Last year, more than 600 agave enthusiasts brought the buzz, and this year promises to be even more exciting, with over 250 spirits from across Mexico gracing Glazier’s Hall. Running for two sessions on Friday…
Kingsbarns Distillery launches limited edition single malt inspired by St Andrews 19th hole
A long-standing St Andrews golfing ritual has found a new expression, as Kingsbarns Distillery launches a limited-edition single cask whisky inspired by the famed ‘19th hole’. Developed by Wemyss Family Spirits, the family-owned business behind the distillery, The Dunvegan forms the second instalment in a golf-inspired series, and follows last year’s Caddies’ Dream release. Limited…
Hackstons acquires rare collection of Unicorn whiskies from Van Winkle, Weller and Buffalo Trace
Drinks retailer Hackstons has acquired a collection of exceptionally rare American whiskies, bringing together some of the most elusive bourbons and rye whiskeys currently circulating within the global secondary spirits market. The Knightsbridge-based specialist described the acquisition as a “once in a lifetime” grouping of so-called unicorn bottles, with the line-up featuring highly allocated expressions…
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