The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
One of the more intrigung new whiskies to launch this month is Cù Bòcan Creation #9. The product of American virgin oak and Manzanilla sherry casks, it’s a sweet and sour treat notable both for its flavour profile and affordability. But what’s the deal with Cù Bòcan and the distillery behind the label? It turns…
Pusser’s Rum is bringing its founding recipe back to life with a limited-edition bottling inspired by the extraordinary story of its founder, Charles Tobias. The new Pusser’s Rum Founder’s Reserve Limited Edition meticulously recreates the first rum blended by Tobias in 1979, the recipe that helped establish the brand’s reputation for characterful Caribbean rum. Founder’s…
Highland whisky innovator Cù Bòcan has launched the oldest whisky in its experimental Creations series to date, drawing inspiration from an unlikely source: sweet and salty popcorn. The new limited-edition Creation #9 combines lightly peated Highland single malt with a maturation programme designed to mirror the contrast of sweet and savoury notes found in everyone’s…
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
Ghost Dog Vs distillery: The story behind Cù Bòcan, Tomatin’s experimental Highland spirit
One of the more intrigung new whiskies to launch this month is Cù Bòcan Creation #9. The product of American virgin oak and Manzanilla sherry casks, it’s a sweet and sour treat notable both for its flavour profile and affordability. But what’s the deal with Cù Bòcan and the distillery behind the label? It turns…
Pusser’s Rum revives its original 1979 blend with limited edition Founder’s Reserve
Pusser’s Rum is bringing its founding recipe back to life with a limited-edition bottling inspired by the extraordinary story of its founder, Charles Tobias. The new Pusser’s Rum Founder’s Reserve Limited Edition meticulously recreates the first rum blended by Tobias in 1979, the recipe that helped establish the brand’s reputation for characterful Caribbean rum. Founder’s…
Cù Bòcan Creation #9 is a 17 Year Old Highland whisky with a sweet and salty cinematic twist
Highland whisky innovator Cù Bòcan has launched the oldest whisky in its experimental Creations series to date, drawing inspiration from an unlikely source: sweet and salty popcorn. The new limited-edition Creation #9 combines lightly peated Highland single malt with a maturation programme designed to mirror the contrast of sweet and savoury notes found in everyone’s…
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