The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
After an 11-year absence, Hibiki 12 Years Old is returning to airport shelves as a new Global Travel Retail whisky exclusive. Duty-free is increasingly becoming a happy hunting ground for limited editions and hard-to-find whisky releases. A new entry on our wants-list is this Hibiki 12 Years Old, particularly notable as the expression has been…
The Dalmore has returned to its dunnage warehouses for a limited 14 Year Old single malt whisky finished in Semisecco Marsala casks. It’s the latest expression in the Distillery Select Series, a collection of limited-edition whiskies drawn from small parcels of stock at the distillery. First launched in 2024, each release in the Series is…
Penelope Bourbon has arrived in the UK, with three intriguing expressions and a fresh take on whiskey drinking. Founded in the US in 2018, Penelope has built its reputation around distinctive mash bills, barrel finishes and a growing collection of limited editions. For its UK debut, the blending-focused brand is introducing Four Grain Straight Bourbon,…
The Luxe Review 
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
Hibiki 12 Year Old Japanese whisky returns after an 11 year absence but you’ll have to fly to get one
After an 11-year absence, Hibiki 12 Years Old is returning to airport shelves as a new Global Travel Retail whisky exclusive. Duty-free is increasingly becoming a happy hunting ground for limited editions and hard-to-find whisky releases. A new entry on our wants-list is this Hibiki 12 Years Old, particularly notable as the expression has been…
The Dalmore Distillery Select series returns with a 14 Year Old Marsala-finished single malt whisky
The Dalmore has returned to its dunnage warehouses for a limited 14 Year Old single malt whisky finished in Semisecco Marsala casks. It’s the latest expression in the Distillery Select Series, a collection of limited-edition whiskies drawn from small parcels of stock at the distillery. First launched in 2024, each release in the Series is…
Penelope Bourbon arrives in the UK with three new whiskies and a trio of bold cocktail ideas
Penelope Bourbon has arrived in the UK, with three intriguing expressions and a fresh take on whiskey drinking. Founded in the US in 2018, Penelope has built its reputation around distinctive mash bills, barrel finishes and a growing collection of limited editions. For its UK debut, the blending-focused brand is introducing Four Grain Straight Bourbon,…
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