Nespresso has signed Dua Lipa as its new global brand ambassador, bringing a fresh showbusiness edge to a name long associated with premium at-home coffee.
The move adds a contemporary cultural figure to Nespresso’s established roster, as the brand looks to extend its appeal beyond the kitchen worktop and into lifestyle territory. For four decades, Nespresso has built its reputation on capsule-based coffee systems and design-led machines, positioning itself as a bridge between convenience and café-style results at home.
The British‑Albanian pop superstar has a reputation for curating creative projects beyond music, spanning publishing, fashion and cultural storytelling. It’s a profile that aligns with Nespresso’s long-running conviction that your daily coffee can be something more than just routine.
Leonardo Aizpuru, the brand’s chief marketing officer, said the partnership reflects a shared sense of curiosity and experimentation. That’s been a recurring theme for Nespresso in recent years, particularly as it continues to evolve its Vertuo system, which uses clever barcode technology to tailor brewing parameters for different coffee styles.
The British‑Albanian pop superstar has developed a reputation for curating creative projects beyond music…
A new era of at-home coffee experiences
For readers interested in the hardware as much as the headline names, Vertuo remains central to Nespresso’s strategy. The system is designed to deliver a broader range of cup sizes, from espresso to full mugs, with a focus on consistency and ease of use. It’s also where the brand continues to push flavour development, with new capsule blends and limited editions released regularly.
Dua Lipa herself frames the partnership in familiar, practical terms. She notes that Nespresso machines have been a constant presence, which makes the collaboration feel like a natural fit.
“I feel like I’ve grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on a film set or in a hotel room – so partnering with them was a really easy decision. I love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been a lot of fun, and this is just the beginning.”
The global campaign, Vertuo World, launches April 14. Led by Dua Lipa, it’s set to introduce a refreshed creative direction for the brand, while also bringing back long-time ambassador George Clooney in a supporting role.
Italian cooking brand Smeg has introduced a new generation of countertop microwave ovens, which combine culinary functionality with characteristic design flair. The MOC01 microwave with grill, and the MOC02 combination model with grill, oven and air fry, have been conceived very much as everyday cooking tools rather than simple reheating devices. With a standardised a…
Has your microwave seen better days? Panasonic is refreshing its kitchen appliance range with an enticing new generation of space-saving air fryer microwaves, bread makers, and ice cream machines. Blending innovative engineering with a clear eye on how people actually cook, bake and eat at home, these new kitchen gadgets are designed to simplify life,…
A growing appetite for rare goods and niche collectables is prompting one of the capital’s most exclusive vaults to significantly increase its storage capacity. IBV International Vaults London, based on Park Lane, has announced plans to boost its offering of military-grade safe boxes by more than 60 per cent. The company operates from Stanhope House,…
The Luxe Review 
Nespresso has signed Dua Lipa as its new global brand ambassador, bringing a fresh showbusiness edge to a name long associated with premium at-home coffee.
The move adds a contemporary cultural figure to Nespresso’s established roster, as the brand looks to extend its appeal beyond the kitchen worktop and into lifestyle territory. For four decades, Nespresso has built its reputation on capsule-based coffee systems and design-led machines, positioning itself as a bridge between convenience and café-style results at home.
The British‑Albanian pop superstar has a reputation for curating creative projects beyond music, spanning publishing, fashion and cultural storytelling. It’s a profile that aligns with Nespresso’s long-running conviction that your daily coffee can be something more than just routine.
Leonardo Aizpuru, the brand’s chief marketing officer, said the partnership reflects a shared sense of curiosity and experimentation. That’s been a recurring theme for Nespresso in recent years, particularly as it continues to evolve its Vertuo system, which uses clever barcode technology to tailor brewing parameters for different coffee styles.
A new era of at-home coffee experiences
For readers interested in the hardware as much as the headline names, Vertuo remains central to Nespresso’s strategy. The system is designed to deliver a broader range of cup sizes, from espresso to full mugs, with a focus on consistency and ease of use. It’s also where the brand continues to push flavour development, with new capsule blends and limited editions released regularly.
Dua Lipa herself frames the partnership in familiar, practical terms. She notes that Nespresso machines have been a constant presence, which makes the collaboration feel like a natural fit.
“I feel like I’ve grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on a film set or in a hotel room – so partnering with them was a really easy decision. I love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been a lot of fun, and this is just the beginning.”
The global campaign, Vertuo World, launches April 14. Led by Dua Lipa, it’s set to introduce a refreshed creative direction for the brand, while also bringing back long-time ambassador George Clooney in a supporting role.
Smeg 2026 microwave line-up adds air fry and multi-step cooking, perfect for pizzas
Italian cooking brand Smeg has introduced a new generation of countertop microwave ovens, which combine culinary functionality with characteristic design flair. The MOC01 microwave with grill, and the MOC02 combination model with grill, oven and air fry, have been conceived very much as everyday cooking tools rather than simple reheating devices. With a standardised a…
Panasonic upgrades your kitchen with slimline air fryer microwaves, and Bread & Ice-Cream makers
Has your microwave seen better days? Panasonic is refreshing its kitchen appliance range with an enticing new generation of space-saving air fryer microwaves, bread makers, and ice cream machines. Blending innovative engineering with a clear eye on how people actually cook, bake and eat at home, these new kitchen gadgets are designed to simplify life,…
Mayfair vaults expand as collectors seek a safer home for prized possessions
A growing appetite for rare goods and niche collectables is prompting one of the capital’s most exclusive vaults to significantly increase its storage capacity. IBV International Vaults London, based on Park Lane, has announced plans to boost its offering of military-grade safe boxes by more than 60 per cent. The company operates from Stanhope House,…
Share this: