Technology

Can’t help falling in love… with tape: We Are Rewind unveils Elvis Presley Bluetooth cassette player

WE_ARE_REWIND_ELVIS edition cassette tape player

Retro music specialist We Are Rewind has announced a new limited edition bundle honouring Elvis Presley, pairing a custom-designed cassette player with a remastered tape release of Elvis’ Christmas Album. 

Limited to 1,957 units worldwide, the release nods to the year the album first hit shelves, and is aimed squarely at collectors and cassette revivalists.

The We Are Rewind WE-001 is a modern take on the classic portable cassette player, refreshed with contemporary tech. Designed in France, it’s part of a growing cassette revival and appeals to both nostalgic audiophiles and new-gen music lovers.

The We Are Rewind WE-001 is a modern take on the classic portable cassette player, refreshed with contemporary tech…

Hands-on with the We Are Rewind WE-001 Elvis edition

The Luxe Review had an early hands on with this tape tribute act, and couldn’t help falling in love with its slick design and premium aluminium build.

Key features include Bluetooth streaming support, a rechargeable battery offering up to 12 hours of playback, and a stereo recording facility, so you can create mixtapes just like the old days.

The player itself has a striking matte black finish with gold detailing, echoing the illuminated “ELVIS” stage lettering seen in the 1968 Comeback Special.

The box set includes a newly remastered cassette edition of Elvis’ Christmas Album, featuring ‘Blue Christmas,’ ‘Silent Night,’ and ‘Santa Bring My Baby Back (To Me)’.  

The packaging features archival imagery and a gold foil silhouette of the King.

The We Are Rewind x Elvis Presley Limited Edition Box Set is available online, priced at €179 ($199). Buy one for your Hound Dog this Christmas.

Main points at a glance: We Are rewind x Elvis Presley Limited Edition Box Set

  • Retro audio brand We Are Rewind announces limited edition Elvis Presley cassette box set
  • Only 1,957 units worldwide, marking the year Elvis’ Christmas Album was first released
  • Includes special edition WE-001 cassette player inspired by 1968 If I Can Dream comeback performance
  • Design features: matte black finish, gold accents, archival Elvis imagery, collector’s box with gold foil silhouette
  • Bundle includes remastered cassette reissue of Elvis’ Christmas Album
  • Key features of player:
    • Bluetooth 5.1 for wireless headphones, speakers and soundbars
    • Rechargeable battery – up to 12 hours playback
    • Line-in recording for creating mixtapes or voice recordings
    • Forward/rewind controls, 3.5mm headphone jack
    • High-fidelity cassette playback
  • Aimed at music lovers, Elvis collectors and cassette revivalists
  • Price: €179 / $199

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About Steve May

Creator of Home Cinema Choice magazine, and Editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Home Cinema Choice, Games Radar, Good Housekeeping, Louder Sounds, StereoNet and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter/X, Tiktok and Instagram as @SteveMay_UK