Hennessy, the world’s best-selling cognac, is returning to Notting Hill Carnival this year with an expanded celebration of Caribbean culture, launching its first-ever Carnival float plus a vivid limited edition release of Hennessy V.S.
For those who know their eaux-de-vie, this move makes perfect sense. Hennessy’s connection to the Caribbean runs deep, dating back to the early 19th century, when its cognacs first found a devoted following in the region. That bond is now being reaffirmed on the streets of West London, during one of the UK’s most significant cultural events.
Hennessy’s connection to the Caribbean runs deep, dating back to the early 19th century…
This year’s Carnival, taking place across the August Bank Holiday weekend (August 24–25), sees Hennessy partner with one of the participating Mas bands to unveil a bespoke float experience. Visitors can expect an immersive celebration of Caribbean music, dance and community spirit; a chance to experience the warmth and energy of Carnival through the lens of the Maison.
Carnival-goers will also be invited to enjoy the Hennessy Coco Cocktail, a refreshing mix of Hennessy V.S, lime juice and coconut water. The serve is designed to reflect the Caribbean palate and will be offered as part of the brand’s float experience.
To mark the occasion, Hennessy has also re-released its Carnival Limited Edition Hennessy V.S, in 70cl and a new 20cl format. The label swaps the classic gold scrollwork for a feathered motif in bright carnival colours.
Fans of Japanese whisky and serious Hi-Fi are being offered a taste of Tokyo nightlife this summer, thanks to a collaboration between Technics and Suntory Toki whisky. The Japanese titans have joined forces for Toki-O Nights, a rolling programme of listening bar events inspired by Japan’s celebrated kissaten cafés and vinyl-led listening spaces. Running from…
Family-owned Lochlea Distillery has announced its second annual Red Wine Cask release, offering a rich, fruit-forward take on modern Scotch. This showcase for the farm-to-cask distillery’s distinctive approach to cask management joins Lochlea’s core Single Estate range, launched last summer. The Red Wine Cask series is an annual limited-edition inspired by the art of finishing…
Hibiki has unveiled its first-ever global marketing campaign, placing actress and Shōgun star Anna Sawai at the centre of a project designed to connect Japanese whisky with broader themes of craftsmanship, heritage and artistry. Titled The Masterpiece of Japanese Artistry, the initiative marks Sawai’s debut as Hibiki’s first global ambassador and reflects a growing focus…
The Luxe Review 
Hennessy, the world’s best-selling cognac, is returning to Notting Hill Carnival this year with an expanded celebration of Caribbean culture, launching its first-ever Carnival float plus a vivid limited edition release of Hennessy V.S.
For those who know their eaux-de-vie, this move makes perfect sense. Hennessy’s connection to the Caribbean runs deep, dating back to the early 19th century, when its cognacs first found a devoted following in the region. That bond is now being reaffirmed on the streets of West London, during one of the UK’s most significant cultural events.
This year’s Carnival, taking place across the August Bank Holiday weekend (August 24–25), sees Hennessy partner with one of the participating Mas bands to unveil a bespoke float experience. Visitors can expect an immersive celebration of Caribbean music, dance and community spirit; a chance to experience the warmth and energy of Carnival through the lens of the Maison.
Carnival-goers will also be invited to enjoy the Hennessy Coco Cocktail, a refreshing mix of Hennessy V.S, lime juice and coconut water. The serve is designed to reflect the Caribbean palate and will be offered as part of the brand’s float experience.
To mark the occasion, Hennessy has also re-released its Carnival Limited Edition Hennessy V.S, in 70cl and a new 20cl format. The label swaps the classic gold scrollwork for a feathered motif in bright carnival colours.
These limited-edition bottles are available now, priced at £37.50, for 70cl, and £11.75 for 20cl. Looking for something rather more classic? We recommend Hennesy XO, available from The Whisky Exchange, priced £180.
Suntory Toki x Technics: Tokyo listening bar culture returns to London, Manchester and Edinburgh this summer
Fans of Japanese whisky and serious Hi-Fi are being offered a taste of Tokyo nightlife this summer, thanks to a collaboration between Technics and Suntory Toki whisky. The Japanese titans have joined forces for Toki-O Nights, a rolling programme of listening bar events inspired by Japan’s celebrated kissaten cafés and vinyl-led listening spaces. Running from…
Lochlea unveils limited Red Wine Cask 2026 whisky finished in Tuscan Sangiovese barrels
Family-owned Lochlea Distillery has announced its second annual Red Wine Cask release, offering a rich, fruit-forward take on modern Scotch. This showcase for the farm-to-cask distillery’s distinctive approach to cask management joins Lochlea’s core Single Estate range, launched last summer. The Red Wine Cask series is an annual limited-edition inspired by the art of finishing…
Hibiki Japanese whisky launches global cultural campaign with Shōgun star Anna Sawai
Hibiki has unveiled its first-ever global marketing campaign, placing actress and Shōgun star Anna Sawai at the centre of a project designed to connect Japanese whisky with broader themes of craftsmanship, heritage and artistry. Titled The Masterpiece of Japanese Artistry, the initiative marks Sawai’s debut as Hibiki’s first global ambassador and reflects a growing focus…
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