Culture Dining

Hennessy heads to Notting Hill with Limited Edition V.S cognac and first Carnival float 

Hennessy Carnival bottle limited edition

Hennessy, the world’s best-selling cognac, is returning to Notting Hill Carnival this year with an expanded celebration of Caribbean culture, launching its first-ever Carnival float plus a vivid limited edition release of Hennessy V.S.

For those who know their eaux-de-vie, this move makes perfect sense. Hennessy’s connection to the Caribbean runs deep, dating back to the early 19th century, when its cognacs first found a devoted following in the region. That bond is now being reaffirmed on the streets of West London, during one of the UK’s most significant cultural events.

Hennessy’s connection to the Caribbean runs deep, dating back to the early 19th century…

This year’s Carnival, taking place across the August Bank Holiday weekend (August 24–25), sees Hennessy partner with one of the participating Mas bands to unveil a bespoke float experience. Visitors can expect an immersive celebration of Caribbean music, dance and community spirit; a chance to experience the warmth and energy of Carnival through the lens of the Maison.

Carnival-goers will also be invited to enjoy the Hennessy Coco Cocktail, a refreshing mix of Hennessy V.S, lime juice and coconut water. The serve is designed to reflect the Caribbean palate and will be offered as part of the brand’s float experience.

To mark the occasion, Hennessy has also re-released its Carnival Limited Edition Hennessy V.S,  in 70cl and a new 20cl format. The label swaps the classic gold scrollwork for a feathered motif in bright carnival colours. 

These limited-edition bottles are available now, priced at £37.50, for 70cl, and £11.75 for 20cl. Looking for something rather more classic? We recommend Hennesy XO, available from The Whisky Exchange, priced £180.

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About Steve May

Creator of Home Cinema Choice magazine, and Editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Home Cinema Choice, Games Radar, Good Housekeeping, Louder Sounds, StereoNet and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter/X, Tiktok and Instagram as @SteveMay_UK