In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.
It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.
Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.
Jameson and Puma are no strangers to the terraces. The two brands have already made significant strides in supporting football through their EFL community work…
Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.
To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.
“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”
As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”
The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25
The Whisky Exchange has dropped three new exclusive bottlings to mark the start of 2026, spanning Scotch whisky, American bourbon and Jamaican rum. The limited collection comprises an experimental single-cask Torabhaig from the Isle of Skye, a punchy single-barrel bourbon from Bardstown Bourbon Company, and a sherry-cask-aged Hampden Estate rum that leans fully into the…
Just in time for Burns Night, Orkney-based Highland Park has announced a limited-edition cask strength single malt whisky. The new release, Cask Strength: Heather, is made using 100 per cent Orkney peat-smoked barley, with peat sourced responsibly from Hobbister Moor, just a few miles from the distillery. Given Orkney’s northern latitude, trees struggle to grow,…
January may feel long and grey, but one undoubted bright spot is Burns Night, the annual celebration held on January 25, marking the birthday of Scotland’s national poet, Robert Burns. For whisky lovers, it’s one of the most convivial fixtures of the year: a night where poetry, food and Scotland’s greatest export meet in cheerful,…
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In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.
The Jameson x Puma EFL ball bundle is available now, through Amazon, priced at £29.99.
It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.
Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.
Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.
To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.
“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”
As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”
The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25
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The Whisky Exchange has dropped three new exclusive bottlings to mark the start of 2026, spanning Scotch whisky, American bourbon and Jamaican rum. The limited collection comprises an experimental single-cask Torabhaig from the Isle of Skye, a punchy single-barrel bourbon from Bardstown Bourbon Company, and a sherry-cask-aged Hampden Estate rum that leans fully into the…
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Just in time for Burns Night, Orkney-based Highland Park has announced a limited-edition cask strength single malt whisky. The new release, Cask Strength: Heather, is made using 100 per cent Orkney peat-smoked barley, with peat sourced responsibly from Hobbister Moor, just a few miles from the distillery. Given Orkney’s northern latitude, trees struggle to grow,…
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January may feel long and grey, but one undoubted bright spot is Burns Night, the annual celebration held on January 25, marking the birthday of Scotland’s national poet, Robert Burns. For whisky lovers, it’s one of the most convivial fixtures of the year: a night where poetry, food and Scotland’s greatest export meet in cheerful,…
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