In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.
It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.
Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.
Jameson and Puma are no strangers to the terraces. The two brands have already made significant strides in supporting football through their EFL community work…
Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.
To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.
“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”
As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”
The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25
Christmas has a way of sharpening the appetite. It’s when tables are dressed to impress, menus become a little more indulgent, and dining becomes an unapologetic indulgence. For foodies, there’s no finer time. But where to eat out this Christmas? Whether you’re looking for refined street food or a multi-course blow-out, these are some of…
Marking its 200th anniversary, Midleton Distillery has unveiled a special 28 year old whiskey that introduces Mizunara oak to the celebratory series for the first time. The timber is prized for its spicy, fragrant influence and its notoriously difficult cooperage. The limited-edition bottling concludes a year of celebrations recognising two centuries of whiskey-making at the…
Why settle for ordinary when you can gift the extraordinary? Welcome to an unashamedly indulgent Christmas Gift Guide, packed with handpicked delights sure to tantalise the senses. From the best in bourbon and classic single malts, to cocktails made easy, these suggestions are sure to please… Garavogue 20 Year Old Single Malt Irish whiskey The…
The Luxe Review 
In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.
The Jameson x Puma EFL ball bundle is available now, through Amazon, priced at £29.99.
It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.
Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.
Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.
To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.
“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”
As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”
The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25
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