Dining

Sips and kicks: Jameson x Puma kick off limited edition Irish whiskey football collaboration

Jameson x Puma campaign Full group

In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.

The Jameson x Puma EFL ball bundle is available now, through Amazon, priced at £29.99.

It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.  

Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.

Jameson and Puma are no strangers to the terraces. The two brands have already made significant strides in supporting football through their EFL community work…

Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.

To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.

“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”

As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”

The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25  

Karen Gillan fronts Compass Box Hedonism 2026 limited edition Scotch whisky

Actor Karen Gillan has been unveiled as The Muse for Scotch whiskymaker Compass Box, gracing the label art for the company’s upcoming 2026 Hedonism release.  A fan favourite in blockbuster franchises such as Doctor Who (Amy Pond), Guardians of the Galaxy (Nebula) and Jumanji (Ruby Roundhouse), Gillan has become one of Scotland’s most recognisable international…

Celebrity-founded Brother’s Bond Bourbon makes UK debut with starry four-grain whiskey range

Brother’s Bond Bourbon has launched in the UK, bringing its premium four-grain American whiskey portfolio to British shelves for the first time. Founded in 2020, the celebrity-fuelled brand has been making waves Stateside with accessible yet layered bourbon and rye, distinguished by hands-on blending, careful barrel selection, and a commitment to regenerative agriculture. Co-founders Ian…

Valentine’s Day drinks gift guide: fine wine, champagne and rare spirits they’ll love

With Valentine’s Day just around the corner, Hackstons of Knightsbridge is offering a curated selection of last-minute luxury drinks gifts certain to elevate the most romantic night of the year. In-house expert Guillaume Ragot has selected five outstanding bottles that tick all the right boxes, from celebratory sparkling wines, to memorable sippers, and luxury after-dinner…

Unknown's avatar

About Steve May

Creator of Home Cinema Choice magazine, and Editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Home Cinema Choice, Games Radar, Good Housekeeping, Louder Sounds, StereoNet and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter/X, Tiktok and Instagram as @SteveMay_UK