In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.
It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.
Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.
Jameson and Puma are no strangers to the terraces. The two brands have already made significant strides in supporting football through their EFL community work…
Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.
To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.
“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”
As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”
The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25
The Glendronach is celebrating its 200th anniversary with a limited-edition, three cask single malt inspired by the Highland home where the distillery’s story began. The 14 Year Old Glendronach Boynsmill House Edition pays tribute to Boynsmill Estate, where James Allardice founded The Glendronach in 1826. The distillery sits in the Valley of the Brambles in…
Loch Lomond Whiskies has unveiled a 31 Year Old single malt, the distillery’s oldest peated whisky to date. The new expression takes its name from the challenging trail between Inversnaid and Inverarnan on the north-east shores of the loch. The route forms one of the more demanding sections of the West Highland Way, passing through…
Bowmore has joined forces with design studio Snarkitecture for a pair of 20 Year Old single malts. This is Snarkitecture’s first venture into whisky; the design studio is better known for its experimental, arty approach to architecture. Co-founder Alex Mustonen travelled from New York to Islay, drawing inspiration from the island’s landscape and Bowmore’s historic…
The Luxe Review 
In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.
The Jameson x Puma EFL ball bundle is available now, through Amazon, priced at £29.99.
It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.
Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.
Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.
To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.
“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”
As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”
The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25
Glendronach 14 Year Old Boynsmill House Edition is a sherry-matured whisky with a claret twist
The Glendronach is celebrating its 200th anniversary with a limited-edition, three cask single malt inspired by the Highland home where the distillery’s story began. The 14 Year Old Glendronach Boynsmill House Edition pays tribute to Boynsmill Estate, where James Allardice founded The Glendronach in 1826. The distillery sits in the Valley of the Brambles in…
Loch Lomond unveils its oldest peated single malt whisky to date, 31 years in the making
Loch Lomond Whiskies has unveiled a 31 Year Old single malt, the distillery’s oldest peated whisky to date. The new expression takes its name from the challenging trail between Inversnaid and Inverarnan on the north-east shores of the loch. The route forms one of the more demanding sections of the West Highland Way, passing through…
Bowmore takes whisky lovers on sherry and oak journey with 20 Year Old Captivo Collection
Bowmore has joined forces with design studio Snarkitecture for a pair of 20 Year Old single malts. This is Snarkitecture’s first venture into whisky; the design studio is better known for its experimental, arty approach to architecture. Co-founder Alex Mustonen travelled from New York to Islay, drawing inspiration from the island’s landscape and Bowmore’s historic…
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