In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.
It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.
Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.
Jameson and Puma are no strangers to the terraces. The two brands have already made significant strides in supporting football through their EFL community work…
Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.
To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.
“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”
As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”
The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25
Heaven Hill, one of America’s most historically important distilleries, has launched Old Fitzgerald 7 Year Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey in the UK, through an exclusive partnership with Majestic. The release marks the UK debut of the signature expression. Heaven Hill traces its roots back to the late 1800s and became widely known during the…
One of Italy’s most legendary wine dynasties is taking over a Belgravia pub for one night only – and the menu sounds outrageously good. On Thursday 4 June, Prince Arthur will partner with iconic Italian wine producer Marchesi Antinori for an intimate tasting dinner pairing some of Tuscany’s most celebrated wines with a decadent Basque-inspired…
Welcome to The Luxe Review podcast — where the whisky is limited, the Chardonnay has opinions about geography, and the listening bar is apparently a lifestyle now. Anne: The team has been covering a lot of ground this week — cask innovation, distilling heritage, a global wine competition, and a collaboration that pairs high-fidelity audio…
The Luxe Review 
In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.
The Jameson x Puma EFL ball bundle is available now, through Amazon, priced at £29.99.
It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.
Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.
Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.
To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.
“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”
As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”
The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25
First pour: Heaven Hill Old Fitzgerald 7 Year Old wheated bourbon is a real sweet charmer
Heaven Hill, one of America’s most historically important distilleries, has launched Old Fitzgerald 7 Year Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey in the UK, through an exclusive partnership with Majestic. The release marks the UK debut of the signature expression. Heaven Hill traces its roots back to the late 1800s and became widely known during the…
This Belgravia pub is serving a £200 Antinori wine feast – and it sounds worth every sip
One of Italy’s most legendary wine dynasties is taking over a Belgravia pub for one night only – and the menu sounds outrageously good. On Thursday 4 June, Prince Arthur will partner with iconic Italian wine producer Marchesi Antinori for an intimate tasting dinner pairing some of Tuscany’s most celebrated wines with a decadent Basque-inspired…
The Luxe Review podcast: A week of wine and whisky crossovers
Welcome to The Luxe Review podcast — where the whisky is limited, the Chardonnay has opinions about geography, and the listening bar is apparently a lifestyle now. Anne: The team has been covering a lot of ground this week — cask innovation, distilling heritage, a global wine competition, and a collaboration that pairs high-fidelity audio…
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