In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.
It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.
Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.
Jameson and Puma are no strangers to the terraces. The two brands have already made significant strides in supporting football through their EFL community work…
Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.
To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.
“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”
As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”
The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25
There’s a new reason to book a table in Mayfair – and this one comes with serious heat. Opening this April, MIKO Mei Fair is the latest launch from restaurateur Samyukta Nair – the force behind Jamavar, Bombay Bustle, MiMi Mei Fair and Nipotina. Taking over the ground floor of MiMi Mei Fair’s Georgian townhouse,…
English whisky continues to gather momentum, and in Bristol, Circumstance Distillery is emerging as one of its more intriguing voices. Still relatively young, the category has moved beyond curiosity status, with a growing number of producers exploring what English conditions, and sensibilities, can bring to the spirit. For the curious, English whisky must comply with…
Loch Lomond Whiskies has unveiled two limited-edition single malts to mark the 154th staging of The Open at Royal Birkdale. The bottlings continue the distillery’s long-running partnership with the championship, now in its ninth year, and promise another intriguing study in cask finishing, with Tawny Port and Argentinian Malbec both bringing distinct layers of fruit…
In a toast to generations of football fans, Jameson has partnered with Puma to celebrate the universal appeal of the beautiful game, releasing a limited whiskey football bundle, co-promoting the message that whiskey, like soccer, is best enjoyed together.
The Jameson x Puma EFL ball bundle is available now, through Amazon, priced at £29.99.
It comprises a limited edition bottle of Jameson Original Triple Distilled blended Irish Whiskey, dressed in Puma’s signature style, and a football, co-branded with the sports brand.
Jameson and Puma are no strangers to the terraces. The two have already made significant strides in supporting football through their English Football League community work.
Bottled at 40% ABV, Jameson Irish whiskey is a blend of traditional Irish pot still and fine grain whiskeys, matured for at least four years. The dram is renowned for its easy-drinking smoothness, with nutty and vanilla notes, balanced by a hint of sweet sherry and light spice.
To promote the campaign, Jameson and Puma roped in legendary Irish keeper Shay Given. In a cozy living room setup that quickly fills up with a new-gen football squad – semi-pro stars, freestylers, creators, and even the dad of influencer Moses Duckrell – the skit is a reminder of how football unites across ages. There’s even a surprise appearance by a former England striker to tie it all together.
“Football brings people together like nothing else, and this collection just raises a toast to all those people you know through football,” says Josh McCarthy, Jameson UK’s Brand Director. “Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x Puma football, two jumpers and head to the park. See if you can bang one top bins for us!”
As Puma UK’s Billy Gentry notes, “It’s a tribute to the moments and connections football creates, both on and off the pitch. Both brands share a passion for football and the fans who make the game so special.”
The co-branded limited edition bottle and football bundle are available exclusively here from Amazon UK. Jameson Puma Limited Edition whiskey is also available separately, priced £21.25
Mayfair’s hottest new Thai opening, MIKO Mei Fair, brings fire-led cooking to Curzon Street
There’s a new reason to book a table in Mayfair – and this one comes with serious heat. Opening this April, MIKO Mei Fair is the latest launch from restaurateur Samyukta Nair – the force behind Jamavar, Bombay Bustle, MiMi Mei Fair and Nipotina. Taking over the ground floor of MiMi Mei Fair’s Georgian townhouse,…
Bristol-based Circumstance Distillery rides English whisky wave with uncommon core range
English whisky continues to gather momentum, and in Bristol, Circumstance Distillery is emerging as one of its more intriguing voices. Still relatively young, the category has moved beyond curiosity status, with a growing number of producers exploring what English conditions, and sensibilities, can bring to the spirit. For the curious, English whisky must comply with…
Loch Lomond Whiskies marks The 154th Open with Tawny Port and Malbec-finished single malts
Loch Lomond Whiskies has unveiled two limited-edition single malts to mark the 154th staging of The Open at Royal Birkdale. The bottlings continue the distillery’s long-running partnership with the championship, now in its ninth year, and promise another intriguing study in cask finishing, with Tawny Port and Argentinian Malbec both bringing distinct layers of fruit…
Share this: