If you’ve ever longed for a beautiful, bespoke audio system, finished exactly as you envisage, then Bang & Olufsen is ready to oblige.
The high-end marque has launched Atelier, a new division which allows you to craft custom-made products with its master artisans in Struer, Denmark.
Launched in response to growing interest in customisation and bespoke projects, the initiative, we’re told, will offer a unique opportunity for personal expression through one-of-a-kind creations and an array of options.
“A customer who commissions a custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style,” says Bang & Olufsen CEO Kristian Teär.
The initiative will offer a unique opportunity for personal expression through one-of-a-kind creations and an array of options…
Create your own custom Bang & Olufsen audio system
The Atelier platform comprises Atelier Bespoke, Atelier Catalogue, and Atelier Editions.
Atelier Bespoke allows buyers to work directly with an Atelier artisan, to create a custom product incorporating materials or specific colours for a one-off creation.
Alternatively, the Atelier Catalogue contains over 500,000 possible combinations of fabric, wood and aluminium finishes. You just need to peruse and then choose.
Finally Atelier Editions offers limited editions of iconic Bang & Olufsen products.
To mark the Atelier launch, and show just what is possible, Bang & Olufsen has unveiled the Atelier Limited Edition Beosound 2 Gradient Collection, featuring 10 different gradient combinations, said to be inspired by emotions shaped through sound. Each colour gradient is limited to 10 engraved and numbered pieces.
Their unique finish is achieved thanks to Bang & Olufsen’s aluminium expertise, in its revered Factory 5 in Struer, Denmark. We’ve been there, and can confirm it’s mind-blowing what they can produce.
The full Atelier experience is available at select Bang & Olufsen stores.
Chinese technology giant TCL is stepping up its mobile game, with the brand’s new P80 smartphones embracing higher-end features without sacrificing the value proposition that helped it carve a niche in the first place. Unveiled at the IFA tech expo in Berlin, the TCL P80 Ultra and TCL P80 Pro are the first smartphones we’ve…
Sony has launched a trio of new party speakers and they’re savage. The new ULT Power Sound Tower range arrives with a completely new aesthetic and have been tuned by some of the biggest names in modern hip-hop. The new ULT Tower Max, ULT Tower 7 and ULT Tower 5 are perfect for parties, DJ…
Sky is giving sports fans a new way to handle crowded weekends with the launch of Your Multiview, a broadcast innovation that allows up to four live Sky Sports events to be watched simultaneously on a single screen. The feature arrives just in time for the return of the Premier League on August 21 and…
The Luxe Review 
If you’ve ever longed for a beautiful, bespoke audio system, finished exactly as you envisage, then Bang & Olufsen is ready to oblige.
The high-end marque has launched Atelier, a new division which allows you to craft custom-made products with its master artisans in Struer, Denmark.
Launched in response to growing interest in customisation and bespoke projects, the initiative, we’re told, will offer a unique opportunity for personal expression through one-of-a-kind creations and an array of options.
“A customer who commissions a custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style,” says Bang & Olufsen CEO Kristian Teär.
Create your own custom Bang & Olufsen audio system
The Atelier platform comprises Atelier Bespoke, Atelier Catalogue, and Atelier Editions.
Atelier Bespoke allows buyers to work directly with an Atelier artisan, to create a custom product incorporating materials or specific colours for a one-off creation.
Alternatively, the Atelier Catalogue contains over 500,000 possible combinations of fabric, wood and aluminium finishes. You just need to peruse and then choose.
Finally Atelier Editions offers limited editions of iconic Bang & Olufsen products.
To mark the Atelier launch, and show just what is possible, Bang & Olufsen has unveiled the Atelier Limited Edition Beosound 2 Gradient Collection, featuring 10 different gradient combinations, said to be inspired by emotions shaped through sound. Each colour gradient is limited to 10 engraved and numbered pieces.
Their unique finish is achieved thanks to Bang & Olufsen’s aluminium expertise, in its revered Factory 5 in Struer, Denmark. We’ve been there, and can confirm it’s mind-blowing what they can produce.
The full Atelier experience is available at select Bang & Olufsen stores.
New TCL P80 Series brings premium features to value‑focused smartphones
Chinese technology giant TCL is stepping up its mobile game, with the brand’s new P80 smartphones embracing higher-end features without sacrificing the value proposition that helped it carve a niche in the first place. Unveiled at the IFA tech expo in Berlin, the TCL P80 Ultra and TCL P80 Pro are the first smartphones we’ve…
Sony ULT Tower Power Sound review: Next gen party speakers deliver deeper bass with a studio vibe
Sony has launched a trio of new party speakers and they’re savage. The new ULT Power Sound Tower range arrives with a completely new aesthetic and have been tuned by some of the biggest names in modern hip-hop. The new ULT Tower Max, ULT Tower 7 and ULT Tower 5 are perfect for parties, DJ…
New Sky Multiview feature lets sports fans watch four live events on a single screen
Sky is giving sports fans a new way to handle crowded weekends with the launch of Your Multiview, a broadcast innovation that allows up to four live Sky Sports events to be watched simultaneously on a single screen. The feature arrives just in time for the return of the Premier League on August 21 and…
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