If you’ve ever longed for a beautiful, bespoke audio system, finished exactly as you envisage, then Bang & Olufsen is ready to oblige.
The high-end marque has launched Atelier, a new division which allows you to craft custom-made products with its master artisans in Struer, Denmark.
Launched in response to growing interest in customisation and bespoke projects, the initiative, we’re told, will offer a unique opportunity for personal expression through one-of-a-kind creations and an array of options.
“A customer who commissions a custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style,” says Bang & Olufsen CEO Kristian Teär.
The initiative will offer a unique opportunity for personal expression through one-of-a-kind creations and an array of options…
Create your own custom Bang & Olufsen audio system
The Atelier platform comprises Atelier Bespoke, Atelier Catalogue, and Atelier Editions.
Atelier Bespoke allows buyers to work directly with an Atelier artisan, to create a custom product incorporating materials or specific colours for a one-off creation.
Alternatively, the Atelier Catalogue contains over 500,000 possible combinations of fabric, wood and aluminium finishes. You just need to peruse and then choose.
Finally Atelier Editions offers limited editions of iconic Bang & Olufsen products.
To mark the Atelier launch, and show just what is possible, Bang & Olufsen has unveiled the Atelier Limited Edition Beosound 2 Gradient Collection, featuring 10 different gradient combinations, said to be inspired by emotions shaped through sound. Each colour gradient is limited to 10 engraved and numbered pieces.
Their unique finish is achieved thanks to Bang & Olufsen’s aluminium expertise, in its revered Factory 5 in Struer, Denmark. We’ve been there, and can confirm it’s mind-blowing what they can produce.
The full Atelier experience is available at select Bang & Olufsen stores.
The right Father’s Day gift isn’t always about extravagance, it’s about the gesture. A well-chosen token that says: I know what you love. And yes, I noticed that your favourite aftershave ran out three months ago. But what will surprise and delight? In this guide, we’ve done the hard work for you, scouring the shelves,…
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The Luxe Review 
If you’ve ever longed for a beautiful, bespoke audio system, finished exactly as you envisage, then Bang & Olufsen is ready to oblige.
The high-end marque has launched Atelier, a new division which allows you to craft custom-made products with its master artisans in Struer, Denmark.
Launched in response to growing interest in customisation and bespoke projects, the initiative, we’re told, will offer a unique opportunity for personal expression through one-of-a-kind creations and an array of options.
“A customer who commissions a custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style,” says Bang & Olufsen CEO Kristian Teär.
Create your own custom Bang & Olufsen audio system
The Atelier platform comprises Atelier Bespoke, Atelier Catalogue, and Atelier Editions.
Atelier Bespoke allows buyers to work directly with an Atelier artisan, to create a custom product incorporating materials or specific colours for a one-off creation.
Alternatively, the Atelier Catalogue contains over 500,000 possible combinations of fabric, wood and aluminium finishes. You just need to peruse and then choose.
Finally Atelier Editions offers limited editions of iconic Bang & Olufsen products.
To mark the Atelier launch, and show just what is possible, Bang & Olufsen has unveiled the Atelier Limited Edition Beosound 2 Gradient Collection, featuring 10 different gradient combinations, said to be inspired by emotions shaped through sound. Each colour gradient is limited to 10 engraved and numbered pieces.
Their unique finish is achieved thanks to Bang & Olufsen’s aluminium expertise, in its revered Factory 5 in Struer, Denmark. We’ve been there, and can confirm it’s mind-blowing what they can produce.
The full Atelier experience is available at select Bang & Olufsen stores.
55 of the best luxury Father’s Day gifts: watches, booze, fashion, experiences and tech treats
The right Father’s Day gift isn’t always about extravagance, it’s about the gesture. A well-chosen token that says: I know what you love. And yes, I noticed that your favourite aftershave ran out three months ago. But what will surprise and delight? In this guide, we’ve done the hard work for you, scouring the shelves,…
Sony 1000X The Collexion headphone review: Luxurious comfort, premium styling, yacht rock sound
The 1000X The Collexion is the most indulgent headphone yet from Sony. Crafted in celebration of its award-winning, and best-selling, WH-1000XM series, and marking a decade of the brand’s flagship wireless line, the 1000X has been created with the sole aim of delivering Sony’s most engaging headphone experience yet. But has it succeeded? Certainly, the…
Prisoner review: Sky’s handcuff thriller is an explosive rollercoaster that’s worth the ride
In Prisoner, the new high octane thriller from Sky, a prison transport officer and a contract killer partner in a race across the country, after a violent ambush leaves them handcuffed together and pursued by ruthless criminals. It’s an outlandish premise but the show moves at such a breakneck pace, you’ll barely have time to…
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