If you’ve ever longed for a beautiful, bespoke audio system, finished exactly as you envisage, then Bang & Olufsen is ready to oblige.
The high-end marque has launched Atelier, a new division which allows you to craft custom-made products with its master artisans in Struer, Denmark.
Launched in response to growing interest in customisation and bespoke projects, the initiative, we’re told, will offer a unique opportunity for personal expression through one-of-a-kind creations and an array of options.
“A customer who commissions a custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style,” says Bang & Olufsen CEO Kristian Teär.
The initiative will offer a unique opportunity for personal expression through one-of-a-kind creations and an array of options…
Create your own custom Bang & Olufsen audio system
The Atelier platform comprises Atelier Bespoke, Atelier Catalogue, and Atelier Editions.
Atelier Bespoke allows buyers to work directly with an Atelier artisan, to create a custom product incorporating materials or specific colours for a one-off creation.
Alternatively, the Atelier Catalogue contains over 500,000 possible combinations of fabric, wood and aluminium finishes. You just need to peruse and then choose.
Finally Atelier Editions offers limited editions of iconic Bang & Olufsen products.
To mark the Atelier launch, and show just what is possible, Bang & Olufsen has unveiled the Atelier Limited Edition Beosound 2 Gradient Collection, featuring 10 different gradient combinations, said to be inspired by emotions shaped through sound. Each colour gradient is limited to 10 engraved and numbered pieces.
Their unique finish is achieved thanks to Bang & Olufsen’s aluminium expertise, in its revered Factory 5 in Struer, Denmark. We’ve been there, and can confirm it’s mind-blowing what they can produce.
The full Atelier experience is available at select Bang & Olufsen stores.
Mother’s Day is the perfect time to spoil the most important lady in your life – and if you’re looking for a gift that feels extra special, you’ve come to the right place. Whether she loves indulgent spa days, fine champagne, stylish accessories, or cutting-edge tech, we’ve found the very best thoughtful, luxurious gifts she’ll…
Ferrum Audio, a high-end Hi-Fi manufacturer from Poland, has launched its range of digital-to-analogue converters, headphone amplifiers and power systems in the UK, bringing a new integrated audio ecosystem to British music fans in search of premium personal and lifestyle sound. The company, operating out of Warsaw, is positioning itself in the increasingly crowded ‘high-end…
Sony has begun shipping the WF-1000XM6, the latest generation of its flagship true wireless noise-cancelling earbuds. Evolutionary rather than revolutionary, the new model builds on a lineage that has become closely associated with premium design, advanced noise reduction and a focus on sound quality, shaped by professional studio expertise. A direct successor to the WF-1000XM5,…
The Luxe Review 
If you’ve ever longed for a beautiful, bespoke audio system, finished exactly as you envisage, then Bang & Olufsen is ready to oblige.
The high-end marque has launched Atelier, a new division which allows you to craft custom-made products with its master artisans in Struer, Denmark.
Launched in response to growing interest in customisation and bespoke projects, the initiative, we’re told, will offer a unique opportunity for personal expression through one-of-a-kind creations and an array of options.
“A customer who commissions a custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style,” says Bang & Olufsen CEO Kristian Teär.
Create your own custom Bang & Olufsen audio system
The Atelier platform comprises Atelier Bespoke, Atelier Catalogue, and Atelier Editions.
Atelier Bespoke allows buyers to work directly with an Atelier artisan, to create a custom product incorporating materials or specific colours for a one-off creation.
Alternatively, the Atelier Catalogue contains over 500,000 possible combinations of fabric, wood and aluminium finishes. You just need to peruse and then choose.
Finally Atelier Editions offers limited editions of iconic Bang & Olufsen products.
To mark the Atelier launch, and show just what is possible, Bang & Olufsen has unveiled the Atelier Limited Edition Beosound 2 Gradient Collection, featuring 10 different gradient combinations, said to be inspired by emotions shaped through sound. Each colour gradient is limited to 10 engraved and numbered pieces.
Their unique finish is achieved thanks to Bang & Olufsen’s aluminium expertise, in its revered Factory 5 in Struer, Denmark. We’ve been there, and can confirm it’s mind-blowing what they can produce.
The full Atelier experience is available at select Bang & Olufsen stores.
52 of the best luxury gift ideas for Mother’s Day 2026
Mother’s Day is the perfect time to spoil the most important lady in your life – and if you’re looking for a gift that feels extra special, you’ve come to the right place. Whether she loves indulgent spa days, fine champagne, stylish accessories, or cutting-edge tech, we’ve found the very best thoughtful, luxurious gifts she’ll…
Ferrum Audio debuts premium modular head‑fi desktop music systems in UK
Ferrum Audio, a high-end Hi-Fi manufacturer from Poland, has launched its range of digital-to-analogue converters, headphone amplifiers and power systems in the UK, bringing a new integrated audio ecosystem to British music fans in search of premium personal and lifestyle sound. The company, operating out of Warsaw, is positioning itself in the increasingly crowded ‘high-end…
Enhanced noise cancelling and fresh design distinguish studio-tuned Sony WF-1000XM6 earbuds
Sony has begun shipping the WF-1000XM6, the latest generation of its flagship true wireless noise-cancelling earbuds. Evolutionary rather than revolutionary, the new model builds on a lineage that has become closely associated with premium design, advanced noise reduction and a focus on sound quality, shaped by professional studio expertise. A direct successor to the WF-1000XM5,…
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