Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
James Jean’s Year of the Snake artwork is said to symbolise an ambition for constant progression and self-reinvention…
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Calling all Johnnie Walker whisky fans – a new Blue Label limited edition has just been released for Lunar New Year, Year of the Horse, in collaboration with Hong Kong-born, London-based haute couturier Robert Wun. Wun’s spectacular box and bottle design reimagines the Lunar New Year through his own visionary lens, a tribute to artistry…
His Majesty King Charles III, accompanied by the First Minister of Scotland John Swinney MSP, hosted a reception at The Palace of Holyroodhouse to mark the Scottish Investment Forum, this week, where they were joined by representatives of Ian Macleod Distillers, the family-owned firm which owns Rosebank Whisky. Leonard Russell, Managing Director & Chairman; Tom…
Whisky has long been central to Burns Night, the annual celebration of Scotland’s national poet, Robert Burns, held each year on January 25. Traditionally marked with haggis, poetry and music, the evening is also an opportunity to explore Scotch whisky in all its variety, from approachable blends to characterful single malts. For Burns Night 2026,…
The Luxe Review 
Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Johnnie Walker Lunar New Year Limited Edition is available from The Whisky Exchange, priced £230.
Johnnie Walker Blue Label and haute couturier Robert Wun release Year of the Horse limited edition
Calling all Johnnie Walker whisky fans – a new Blue Label limited edition has just been released for Lunar New Year, Year of the Horse, in collaboration with Hong Kong-born, London-based haute couturier Robert Wun. Wun’s spectacular box and bottle design reimagines the Lunar New Year through his own visionary lens, a tribute to artistry…
Rosebank Distillery presents His Majesty King Charles III with award-winning 31 Year Old Single Malt
His Majesty King Charles III, accompanied by the First Minister of Scotland John Swinney MSP, hosted a reception at The Palace of Holyroodhouse to mark the Scottish Investment Forum, this week, where they were joined by representatives of Ian Macleod Distillers, the family-owned firm which owns Rosebank Whisky. Leonard Russell, Managing Director & Chairman; Tom…
Best whiskies to mark Burns Night, from classic Blends to peated malts
Whisky has long been central to Burns Night, the annual celebration of Scotland’s national poet, Robert Burns, held each year on January 25. Traditionally marked with haggis, poetry and music, the evening is also an opportunity to explore Scotch whisky in all its variety, from approachable blends to characterful single malts. For Burns Night 2026,…
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