Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
James Jean’s Year of the Snake artwork is said to symbolise an ambition for constant progression and self-reinvention…
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Landscape Artist of the Year returns to Sky for its 11th series on January 14. Hosted once again by Stephen Mangan, Sky Arts’ long-running competition, mixes artistic endeavour with leisurely location-hopping, as a fresh cohort of painters attempt to capture some of Britain’s most recognisable vistas. This year also brings a new face to the…
Marking its 200th anniversary, Midleton Distillery has unveiled a special 28 year old whiskey that introduces Mizunara oak to the celebratory series for the first time. The timber is prized for its spicy, fragrant influence and its notoriously difficult cooperage. The limited-edition bottling concludes a year of celebrations recognising two centuries of whiskey-making at the…
Why settle for ordinary when you can gift the extraordinary? Welcome to an unashamedly indulgent Christmas Gift Guide, packed with handpicked delights sure to tantalise the senses. From the best in bourbon and classic single malts, to cocktails made easy, these suggestions are sure to please… Garavogue 20 Year Old Single Malt Irish whiskey The…
The Luxe Review 
Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Johnnie Walker Lunar New Year Limited Edition is available from The Whisky Exchange, priced £230.
Sky Arts Landscape Artist of the Year 2026: scenic Season 11 locations revealed
Landscape Artist of the Year returns to Sky for its 11th series on January 14. Hosted once again by Stephen Mangan, Sky Arts’ long-running competition, mixes artistic endeavour with leisurely location-hopping, as a fresh cohort of painters attempt to capture some of Britain’s most recognisable vistas. This year also brings a new face to the…
Only 636 Bottles: Midleton celebrates bicentennial with 28 year old Mizunara-influenced whiskey
Marking its 200th anniversary, Midleton Distillery has unveiled a special 28 year old whiskey that introduces Mizunara oak to the celebratory series for the first time. The timber is prized for its spicy, fragrant influence and its notoriously difficult cooperage. The limited-edition bottling concludes a year of celebrations recognising two centuries of whiskey-making at the…
Indulgent Christmas gift ideas to delight the senses: whisky, vodka, gin, cocktails and more
Why settle for ordinary when you can gift the extraordinary? Welcome to an unashamedly indulgent Christmas Gift Guide, packed with handpicked delights sure to tantalise the senses. From the best in bourbon and classic single malts, to cocktails made easy, these suggestions are sure to please… Garavogue 20 Year Old Single Malt Irish whiskey The…
Share this: