Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
James Jean’s Year of the Snake artwork is said to symbolise an ambition for constant progression and self-reinvention…
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
The evocatively titled Pineapple Bananza is the latest addition to the Scotch Malt Whisky Society’s experimental Heresy range; it’s a small-batch Irish single malt whiskey created in collaboration with Dunville’s Irish Whiskey. Batch 38: Pineapple Bananza stands out for both its origin and production style. Irish whiskey is an infrequent guest in the Society’s portfolio,…
Isle of Skye distillery Torabhaig has introduced its first permanent core single malt. Crafted in small batches, Torabhaig Taigh is matured in a combination of first-fill and refill bourbon casks, with the addition of Madeira casks to round out the profile. The whisky is bottled at 46% ABV, with no chill filtration and no added colour.…
A new spirits house showcasing novel Asian ingredients and distilling traditions has launched with four core expressions spanning vodka, gin, whisky and rum. Founded by entrepreneur Michel Lu, The Orientalist Spirits positions itself as an ‘all-Asian’ portfolio, drawing on ingredients, techniques and flavour profiles sourced from across the continent. Lu, whose background spans fashion, music…
The Luxe Review 
Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean. Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture.
The eye-catching design to mark the Year of the Snake, 2025’s Zodiac animal, follows on from James’ celebrated design for the brand’s Year of the Dragon release.
In the design, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.
Johnnie Walker Blue Label is the Diageo brand’s most coveted expression, made using some of the rarest whiskies from the Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, says: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
James Jean has also designed illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design.
“James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation,” says Johnnie Walker Global Brand Director, Jennifer English. “Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision. His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
Johnnie Walker Lunar New Year Limited Edition is available from The Whisky Exchange, priced £230.
Triple-distilled Pineapple Bananza Irish single malt joins SMWS Heresy range
The evocatively titled Pineapple Bananza is the latest addition to the Scotch Malt Whisky Society’s experimental Heresy range; it’s a small-batch Irish single malt whiskey created in collaboration with Dunville’s Irish Whiskey. Batch 38: Pineapple Bananza stands out for both its origin and production style. Irish whiskey is an infrequent guest in the Society’s portfolio,…
Isle of Skye distillery Torabhaig unveils Taigh as first core single malt, brings poetry to peat whisky
Isle of Skye distillery Torabhaig has introduced its first permanent core single malt. Crafted in small batches, Torabhaig Taigh is matured in a combination of first-fill and refill bourbon casks, with the addition of Madeira casks to round out the profile. The whisky is bottled at 46% ABV, with no chill filtration and no added colour.…
From Shangri-La to London bar, The Orientalist launches ‘slightly premium’ all-Asian spirits range
A new spirits house showcasing novel Asian ingredients and distilling traditions has launched with four core expressions spanning vodka, gin, whisky and rum. Founded by entrepreneur Michel Lu, The Orientalist Spirits positions itself as an ‘all-Asian’ portfolio, drawing on ingredients, techniques and flavour profiles sourced from across the continent. Lu, whose background spans fashion, music…
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