Style

Style-bending Pininfarina Hybrid Smartwatches by Globics make Selfridges techBAR debut

Pininfarina Hybrid Watch-8 on table

The inaugural Senso collection of wearables from Pininfarina Hybrid Smartwatches by Globics, is now available in Selfridges’ popular techBAR.

Launched in 2023, the Senso watches blend Pininfarina’s 93-year legacy of crafting iconic designs – most notably for some of the world’s most admired supercars – with the technical innovation of Globics Technology.

The collection features a classic dial-and-hands aesthetic, while integrating health, wellness, and training tools. This approach allows users to take advantage of advanced wearable tech without compromising on style.

The Selfridges techBAR, a hotspot for tech enthusiasts located on the store’s lower ground floor, will serve as the exclusive physical UK destination for the collection.

The collection features a classic dial-and-hands aesthetic, while integrating health, wellness, and training tools…

Dominic Richardson, Head of Sales UK & Ireland at Globics Technology, shared his enthusiasm for this partnership: “Collaborating with techBAR and their innovative Selfridges Oxford Street space provides the perfect platform to introduce our unique vision to a wider audience. We believe this partnership underscores our commitment to innovation and excellence, setting a new standard in the hybrid smartwatch market.”

Petros Theodoulou, Director and Co-Founder of techBAR UK, echoed the sentiment: “This distinguished partnership excites us immensely, as it brings together the pinnacle of technological innovation with the refined elegance that Pininfarina is renowned for. We are eager to present these exceptional timepieces to our discerning clientele, both within our store and through our online platform.”

The Senso collection is available in four distinct colourways, with prices starting at £349.

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