Just in time for the Olympics, Buffalo Trace has opened a pop-up retail store in Paris, offering bourbon fans the opportunity to snag whiskeys from the distillery, attend private tastings of the ultra-luxe, new Weller Millennium, and buy exclusive Paris-themed merchandise.
Open from July 19 through to August 26, the experience can be found at 36 Rue Etienne Marcel in Paris’ 2nd arrondissement (Les Halles District).
Visitors can purchase various whiskeys from the distillery, including Buffalo Trace, Weller 12, Eagle Rare and Sazerac Rye.
Bourbon fans have the opportunity to attend private tastings of the ultra-luxe, new Weller Millennium, as well as buy exclusive Paris-themed merchandise…
There’s also the opportunity to experience a special, exclusive whiskey sampling, highlighting some of the Distillery’s rarest and most coveted Weller Bourbon expressions.
Complimentary, private samplings for up to four guests will be available to a select number of fans at 12 Gold, a bespoke, invite-only Weller-themed lounge created especially for the experience.
The tastings will feature a variety of Weller expressions, including some of the first pours in Europe of the newly released, ultra-rare Weller Millennium.
Says Ed Bell, Homeplace Director, Buffalo Trace Distillery, “While everyone is welcome to visit Buffalo Trace Distillery in the United States, we want to make it easier for Paris residents and visitors to learn, explore, try, and fall in love with our whiskeys. We know there will be an increase in foot traffic to the city in July and August, and our prime location will give visitors an excuse to go beyond sporting and cultural events while in town.”
How to win a tasting of ultra rare Buffalo Trace Weller Millennium
In order to be eligible to secure a once-in-a-lifetime space at 12 Gold, fans must follow @buffalotracedistillery_UK_EU on Instagram, Like the grid post highlighting the 12 Gold tasting experience and tag at least one person they would take with them to the tasting. Selected winners will be chosen at random and informed via DM at least 24 hours before their available tasting time slot.
Whiskey fans are also invited to stop by Experimental Cocktail Club Paris (ECC) at 37 Rue Saint Sauveur for a special Weller 12 cocktail. Don’t mind if we do…
The Isle of Raasay Distillery has introduced a new single malt matured exclusively in uncommon American oak. Chinkapin, or Quercus muehlenbergii, is a North American species traditionally used only as a finishing cask. At Raasay, it has been part of the distillery’s maturation programme from the beginning. The Chinkapin takes its position as the third…
Two new exclusive bottlings have been released by The Whisky Exchange, offering dram-fans a chance to explore contrasting whisky styles from Ireland and Japan – one is a 20-year-old Redbreast, matured in Oloroso sherry casks, the other a single-cask Mars Komagatake, the latest entries in its Sumo Series. The Redbreast offers mature pot still character,…
Midleton Distillery has confirmed the arrival of its Midleton Very Rare 2026 Vintage, the latest edition in an Irish whiskey series now into its 43rd annual incarnation, and the 6th Vintage under the careful watch of Master Distiller Kevin O’Gorman. Bottled at 40% ABV, the 2026 expression continues a tradition that sees the distillery’s Master…
The Luxe Review 
Just in time for the Olympics, Buffalo Trace has opened a pop-up retail store in Paris, offering bourbon fans the opportunity to snag whiskeys from the distillery, attend private tastings of the ultra-luxe, new Weller Millennium, and buy exclusive Paris-themed merchandise.
Open from July 19 through to August 26, the experience can be found at 36 Rue Etienne Marcel in Paris’ 2nd arrondissement (Les Halles District).
Visitors can purchase various whiskeys from the distillery, including Buffalo Trace, Weller 12, Eagle Rare and Sazerac Rye.
There’s also the opportunity to experience a special, exclusive whiskey sampling, highlighting some of the Distillery’s rarest and most coveted Weller Bourbon expressions.
Complimentary, private samplings for up to four guests will be available to a select number of fans at 12 Gold, a bespoke, invite-only Weller-themed lounge created especially for the experience.
The tastings will feature a variety of Weller expressions, including some of the first pours in Europe of the newly released, ultra-rare Weller Millennium.
The news follows the opening of Buffalo Trace’s first international retail experience in London, this May.
Says Ed Bell, Homeplace Director, Buffalo Trace Distillery, “While everyone is welcome to visit Buffalo Trace Distillery in the United States, we want to make it easier for Paris residents and visitors to learn, explore, try, and fall in love with our whiskeys. We know there will be an increase in foot traffic to the city in July and August, and our prime location will give visitors an excuse to go beyond sporting and cultural events while in town.”
How to win a tasting of ultra rare Buffalo Trace Weller Millennium
In order to be eligible to secure a once-in-a-lifetime space at 12 Gold, fans must follow @buffalotracedistillery_UK_EU on Instagram, Like the grid post highlighting the 12 Gold tasting experience and tag at least one person they would take with them to the tasting. Selected winners will be chosen at random and informed via DM at least 24 hours before their available tasting time slot.
Whiskey fans are also invited to stop by Experimental Cocktail Club Paris (ECC) at 37 Rue Saint Sauveur for a special Weller 12 cocktail. Don’t mind if we do…
Isle of Raasay debuts The Chinkapin single malt whisky matured in unusual Oak casks
The Isle of Raasay Distillery has introduced a new single malt matured exclusively in uncommon American oak. Chinkapin, or Quercus muehlenbergii, is a North American species traditionally used only as a finishing cask. At Raasay, it has been part of the distillery’s maturation programme from the beginning. The Chinkapin takes its position as the third…
The Whisky Exchange debuts 20 Year Old Redbreast Irish Whiskey and Mars Komagatake Japanese single cask exclusives
Two new exclusive bottlings have been released by The Whisky Exchange, offering dram-fans a chance to explore contrasting whisky styles from Ireland and Japan – one is a 20-year-old Redbreast, matured in Oloroso sherry casks, the other a single-cask Mars Komagatake, the latest entries in its Sumo Series. The Redbreast offers mature pot still character,…
Midleton Very Rare 2026 Vintage Irish Whiskey has arrived, run don’t walk to secure yours
Midleton Distillery has confirmed the arrival of its Midleton Very Rare 2026 Vintage, the latest edition in an Irish whiskey series now into its 43rd annual incarnation, and the 6th Vintage under the careful watch of Master Distiller Kevin O’Gorman. Bottled at 40% ABV, the 2026 expression continues a tradition that sees the distillery’s Master…
Share this: