Just in time for the Olympics, Buffalo Trace has opened a pop-up retail store in Paris, offering bourbon fans the opportunity to snag whiskeys from the distillery, attend private tastings of the ultra-luxe, new Weller Millennium, and buy exclusive Paris-themed merchandise.
Open from July 19 through to August 26, the experience can be found at 36 Rue Etienne Marcel in Paris’ 2nd arrondissement (Les Halles District).
Visitors can purchase various whiskeys from the distillery, including Buffalo Trace, Weller 12, Eagle Rare and Sazerac Rye.
Bourbon fans have the opportunity to attend private tastings of the ultra-luxe, new Weller Millennium, as well as buy exclusive Paris-themed merchandise…
There’s also the opportunity to experience a special, exclusive whiskey sampling, highlighting some of the Distillery’s rarest and most coveted Weller Bourbon expressions.
Complimentary, private samplings for up to four guests will be available to a select number of fans at 12 Gold, a bespoke, invite-only Weller-themed lounge created especially for the experience.
The tastings will feature a variety of Weller expressions, including some of the first pours in Europe of the newly released, ultra-rare Weller Millennium.
Says Ed Bell, Homeplace Director, Buffalo Trace Distillery, “While everyone is welcome to visit Buffalo Trace Distillery in the United States, we want to make it easier for Paris residents and visitors to learn, explore, try, and fall in love with our whiskeys. We know there will be an increase in foot traffic to the city in July and August, and our prime location will give visitors an excuse to go beyond sporting and cultural events while in town.”
How to win a tasting of ultra rare Buffalo Trace Weller Millennium
In order to be eligible to secure a once-in-a-lifetime space at 12 Gold, fans must follow @buffalotracedistillery_UK_EU on Instagram, Like the grid post highlighting the 12 Gold tasting experience and tag at least one person they would take with them to the tasting. Selected winners will be chosen at random and informed via DM at least 24 hours before their available tasting time slot.
Whiskey fans are also invited to stop by Experimental Cocktail Club Paris (ECC) at 37 Rue Saint Sauveur for a special Weller 12 cocktail. Don’t mind if we do…
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The Luxe Review 
Just in time for the Olympics, Buffalo Trace has opened a pop-up retail store in Paris, offering bourbon fans the opportunity to snag whiskeys from the distillery, attend private tastings of the ultra-luxe, new Weller Millennium, and buy exclusive Paris-themed merchandise.
Open from July 19 through to August 26, the experience can be found at 36 Rue Etienne Marcel in Paris’ 2nd arrondissement (Les Halles District).
Visitors can purchase various whiskeys from the distillery, including Buffalo Trace, Weller 12, Eagle Rare and Sazerac Rye.
There’s also the opportunity to experience a special, exclusive whiskey sampling, highlighting some of the Distillery’s rarest and most coveted Weller Bourbon expressions.
Complimentary, private samplings for up to four guests will be available to a select number of fans at 12 Gold, a bespoke, invite-only Weller-themed lounge created especially for the experience.
The tastings will feature a variety of Weller expressions, including some of the first pours in Europe of the newly released, ultra-rare Weller Millennium.
The news follows the opening of Buffalo Trace’s first international retail experience in London, this May.
Says Ed Bell, Homeplace Director, Buffalo Trace Distillery, “While everyone is welcome to visit Buffalo Trace Distillery in the United States, we want to make it easier for Paris residents and visitors to learn, explore, try, and fall in love with our whiskeys. We know there will be an increase in foot traffic to the city in July and August, and our prime location will give visitors an excuse to go beyond sporting and cultural events while in town.”
How to win a tasting of ultra rare Buffalo Trace Weller Millennium
In order to be eligible to secure a once-in-a-lifetime space at 12 Gold, fans must follow @buffalotracedistillery_UK_EU on Instagram, Like the grid post highlighting the 12 Gold tasting experience and tag at least one person they would take with them to the tasting. Selected winners will be chosen at random and informed via DM at least 24 hours before their available tasting time slot.
Whiskey fans are also invited to stop by Experimental Cocktail Club Paris (ECC) at 37 Rue Saint Sauveur for a special Weller 12 cocktail. Don’t mind if we do…
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Maker’s Mark has launched a new airport‑exclusive Artist Series, pairing its handmade Kentucky bourbon with limited‑edition labels inspired by major global cities. The collection forms part of a wider programme of travel‑retail exclusives from the distillery. Each release is defined not by a unique liquid or cask profile, but by its artwork. The whisky inside…
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