Just in time for the Olympics, Buffalo Trace has opened a pop-up retail store in Paris, offering bourbon fans the opportunity to snag whiskeys from the distillery, attend private tastings of the ultra-luxe, new Weller Millennium, and buy exclusive Paris-themed merchandise.
Open from July 19 through to August 26, the experience can be found at 36 Rue Etienne Marcel in Paris’ 2nd arrondissement (Les Halles District).
Visitors can purchase various whiskeys from the distillery, including Buffalo Trace, Weller 12, Eagle Rare and Sazerac Rye.
Bourbon fans have the opportunity to attend private tastings of the ultra-luxe, new Weller Millennium, as well as buy exclusive Paris-themed merchandise…
There’s also the opportunity to experience a special, exclusive whiskey sampling, highlighting some of the Distillery’s rarest and most coveted Weller Bourbon expressions.
Complimentary, private samplings for up to four guests will be available to a select number of fans at 12 Gold, a bespoke, invite-only Weller-themed lounge created especially for the experience.
The tastings will feature a variety of Weller expressions, including some of the first pours in Europe of the newly released, ultra-rare Weller Millennium.
Says Ed Bell, Homeplace Director, Buffalo Trace Distillery, “While everyone is welcome to visit Buffalo Trace Distillery in the United States, we want to make it easier for Paris residents and visitors to learn, explore, try, and fall in love with our whiskeys. We know there will be an increase in foot traffic to the city in July and August, and our prime location will give visitors an excuse to go beyond sporting and cultural events while in town.”
How to win a tasting of ultra rare Buffalo Trace Weller Millennium
In order to be eligible to secure a once-in-a-lifetime space at 12 Gold, fans must follow @buffalotracedistillery_UK_EU on Instagram, Like the grid post highlighting the 12 Gold tasting experience and tag at least one person they would take with them to the tasting. Selected winners will be chosen at random and informed via DM at least 24 hours before their available tasting time slot.
Whiskey fans are also invited to stop by Experimental Cocktail Club Paris (ECC) at 37 Rue Saint Sauveur for a special Weller 12 cocktail. Don’t mind if we do…
Heaven Hill, one of America’s most historically important distilleries, has launched Old Fitzgerald 7 Year Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey in the UK, through an exclusive partnership with Majestic. The release marks the UK debut of the signature expression. Heaven Hill traces its roots back to the late 1800s and became widely known during the…
The Macallan has announced the Romantica Collection, a prestige single cask release to mark the centenary of The Macallan 1926, the legendary whisky that has repeatedly broken auction records. Distilled in 1926 and bottled 60 years later, it remains the most valuable bottle of wine or spirit ever sold. The last known sale of The…
Welcome to The Luxe Review podcast — where the whisky is limited, the Chardonnay has opinions about geography, and the listening bar is apparently a lifestyle now. Anne: The team has been covering a lot of ground this week — cask innovation, distilling heritage, a global wine competition, and a collaboration that pairs high-fidelity audio…
The Luxe Review 
Just in time for the Olympics, Buffalo Trace has opened a pop-up retail store in Paris, offering bourbon fans the opportunity to snag whiskeys from the distillery, attend private tastings of the ultra-luxe, new Weller Millennium, and buy exclusive Paris-themed merchandise.
Open from July 19 through to August 26, the experience can be found at 36 Rue Etienne Marcel in Paris’ 2nd arrondissement (Les Halles District).
Visitors can purchase various whiskeys from the distillery, including Buffalo Trace, Weller 12, Eagle Rare and Sazerac Rye.
There’s also the opportunity to experience a special, exclusive whiskey sampling, highlighting some of the Distillery’s rarest and most coveted Weller Bourbon expressions.
Complimentary, private samplings for up to four guests will be available to a select number of fans at 12 Gold, a bespoke, invite-only Weller-themed lounge created especially for the experience.
The tastings will feature a variety of Weller expressions, including some of the first pours in Europe of the newly released, ultra-rare Weller Millennium.
The news follows the opening of Buffalo Trace’s first international retail experience in London, this May.
Says Ed Bell, Homeplace Director, Buffalo Trace Distillery, “While everyone is welcome to visit Buffalo Trace Distillery in the United States, we want to make it easier for Paris residents and visitors to learn, explore, try, and fall in love with our whiskeys. We know there will be an increase in foot traffic to the city in July and August, and our prime location will give visitors an excuse to go beyond sporting and cultural events while in town.”
How to win a tasting of ultra rare Buffalo Trace Weller Millennium
In order to be eligible to secure a once-in-a-lifetime space at 12 Gold, fans must follow @buffalotracedistillery_UK_EU on Instagram, Like the grid post highlighting the 12 Gold tasting experience and tag at least one person they would take with them to the tasting. Selected winners will be chosen at random and informed via DM at least 24 hours before their available tasting time slot.
Whiskey fans are also invited to stop by Experimental Cocktail Club Paris (ECC) at 37 Rue Saint Sauveur for a special Weller 12 cocktail. Don’t mind if we do…
First pour: Heaven Hill Old Fitzgerald 7 Year Old wheated bourbon is a real sweet charmer
Heaven Hill, one of America’s most historically important distilleries, has launched Old Fitzgerald 7 Year Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey in the UK, through an exclusive partnership with Majestic. The release marks the UK debut of the signature expression. Heaven Hill traces its roots back to the late 1800s and became widely known during the…
The Macallan Romantica Collection is an ultra-rare 40 Year Old Single Cask tribute to the world’s most valuable whisky
The Macallan has announced the Romantica Collection, a prestige single cask release to mark the centenary of The Macallan 1926, the legendary whisky that has repeatedly broken auction records. Distilled in 1926 and bottled 60 years later, it remains the most valuable bottle of wine or spirit ever sold. The last known sale of The…
The Luxe Review podcast: A week of wine and whisky crossovers
Welcome to The Luxe Review podcast — where the whisky is limited, the Chardonnay has opinions about geography, and the listening bar is apparently a lifestyle now. Anne: The team has been covering a lot of ground this week — cask innovation, distilling heritage, a global wine competition, and a collaboration that pairs high-fidelity audio…
Share this: