Bang & Olufsen has opened the doors to its new flagship store in London’s iconic New Bond Street. The three-storey, 4,000-square-feet venue, nestled in the heart of Mayfair, promises an immersive and tailored shopping experience, inviting visitors to explore the brand’s renowned craftsmanship, design, and audio visual prowess.
The Luxe Review attended its VIP opening party, where the glitterati were eager to experience the unique environment, champagne and bespoke cocktails in hand…
The flagship Bang & Olufsen store takes customers on a sensory journey across its three floors..
The flagship takes customers on a sensory journey across its three floors. The ground floor showcases the brand’s luxury speakers and televisions in a setting of sophisticated simplicity, with steel, glass, and glazed ceramic tiles.
Descend to the lower ground floor, and you’ll enter the sensorium – a haven for the ultimate sound experience. The reflective metal walls and pink carpet lead to a private space for sound demonstrations.
Ascending to the first floor, customers enter the realm of Bang & Olufsen’s bespoke solutions. In this apartment-style setting, individuals can become creators, personalising products crafted by Bang & Olufsen in its specialist factory in Denmark.
The first floor will also host a program of cultural events, including live music, podcasts, streamed panel discussions, and art exhibitions. Dubbed the ‘artist in residence’ space, it provides a platform for local creators, embracing the creativity of London’s vibrant cultural scene.
Bang & Olufsen CEO Kristian Teär expresses excitement about the new flagship, stating, “We wanted to extend this feeling to our new London flagship store by becoming the destination where you can hear, see, and feel the magic of Bang & Olufsen, experience our products and unique heritage.”
The store launch follows a similar opening in New York and continued expansion in Paris. Sidonie Robert-Degove, Head of Global Retail at Bang & Olufsen, emphasises the importance of a strong retail presence in global cities, stating, “We have a unique opportunity to give our customers a full product and brand experience like no other in our industry.”
They say silence is golden, but now that also applies to personal audio, as Bang & Olufsen releases its Beo Grace ultra‑luxury flagship true wireless earphones in a Honey Tone finish. This new metallic colourway offers a rich alternative to the original Natural Aluminium edition. Positioned as a fusion of high‑end jewellery design and reference‑grade…
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The Luxe Review 
Bang & Olufsen has opened the doors to its new flagship store in London’s iconic New Bond Street. The three-storey, 4,000-square-feet venue, nestled in the heart of Mayfair, promises an immersive and tailored shopping experience, inviting visitors to explore the brand’s renowned craftsmanship, design, and audio visual prowess.
The Luxe Review attended its VIP opening party, where the glitterati were eager to experience the unique environment, champagne and bespoke cocktails in hand…
The flagship takes customers on a sensory journey across its three floors. The ground floor showcases the brand’s luxury speakers and televisions in a setting of sophisticated simplicity, with steel, glass, and glazed ceramic tiles.
Descend to the lower ground floor, and you’ll enter the sensorium – a haven for the ultimate sound experience. The reflective metal walls and pink carpet lead to a private space for sound demonstrations.
Ascending to the first floor, customers enter the realm of Bang & Olufsen’s bespoke solutions. In this apartment-style setting, individuals can become creators, personalising products crafted by Bang & Olufsen in its specialist factory in Denmark.
The first floor will also host a program of cultural events, including live music, podcasts, streamed panel discussions, and art exhibitions. Dubbed the ‘artist in residence’ space, it provides a platform for local creators, embracing the creativity of London’s vibrant cultural scene.
Bang & Olufsen CEO Kristian Teär expresses excitement about the new flagship, stating, “We wanted to extend this feeling to our new London flagship store by becoming the destination where you can hear, see, and feel the magic of Bang & Olufsen, experience our products and unique heritage.”
The store launch follows a similar opening in New York and continued expansion in Paris. Sidonie Robert-Degove, Head of Global Retail at Bang & Olufsen, emphasises the importance of a strong retail presence in global cities, stating, “We have a unique opportunity to give our customers a full product and brand experience like no other in our industry.”
Bang & Olufsen refreshes flagship designer earbuds with Honey Tone colourway
They say silence is golden, but now that also applies to personal audio, as Bang & Olufsen releases its Beo Grace ultra‑luxury flagship true wireless earphones in a Honey Tone finish. This new metallic colourway offers a rich alternative to the original Natural Aluminium edition. Positioned as a fusion of high‑end jewellery design and reference‑grade…
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Bentley has expanded its long-running partnership with Naim by introducing a new flagship in-car system, Naim for Mulliner, across a dedicated Virtuoso Collection of models. Developed from the ultra-exclusive system first created for the Bentley Batur, the new collaboration now brings the same studio-grade listening experience to the Bentley Continental GT, Bentley Continental GTC and…
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GX Superyachts says its first yacht, the 42-metre GX42, is on course for launch at the start of summer, as construction moves into its final phase. New build images show the yacht evolve from engineering project to floating luxury residence, with the lower-deck accommodation and engine room now all but complete, and the finishing work…
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