Bang & Olufsen has opened the doors to its new flagship store in London’s iconic New Bond Street. The three-storey, 4,000-square-feet venue, nestled in the heart of Mayfair, promises an immersive and tailored shopping experience, inviting visitors to explore the brand’s renowned craftsmanship, design, and audio visual prowess.
The Luxe Review attended its VIP opening party, where the glitterati were eager to experience the unique environment, champagne and bespoke cocktails in hand…
The flagship Bang & Olufsen store takes customers on a sensory journey across its three floors..
The flagship takes customers on a sensory journey across its three floors. The ground floor showcases the brand’s luxury speakers and televisions in a setting of sophisticated simplicity, with steel, glass, and glazed ceramic tiles.
Descend to the lower ground floor, and you’ll enter the sensorium – a haven for the ultimate sound experience. The reflective metal walls and pink carpet lead to a private space for sound demonstrations.
Ascending to the first floor, customers enter the realm of Bang & Olufsen’s bespoke solutions. In this apartment-style setting, individuals can become creators, personalising products crafted by Bang & Olufsen in its specialist factory in Denmark.
The first floor will also host a program of cultural events, including live music, podcasts, streamed panel discussions, and art exhibitions. Dubbed the ‘artist in residence’ space, it provides a platform for local creators, embracing the creativity of London’s vibrant cultural scene.
Bang & Olufsen CEO Kristian Teär expresses excitement about the new flagship, stating, “We wanted to extend this feeling to our new London flagship store by becoming the destination where you can hear, see, and feel the magic of Bang & Olufsen, experience our products and unique heritage.”
The store launch follows a similar opening in New York and continued expansion in Paris. Sidonie Robert-Degove, Head of Global Retail at Bang & Olufsen, emphasises the importance of a strong retail presence in global cities, stating, “We have a unique opportunity to give our customers a full product and brand experience like no other in our industry.”
The Dalmore has added a new permanent whisky to its core Principal Collection, a 17 year old Highland single malt that deepens the distillery’s long-standing exploration of Sherry cask maturation. The Dalmore Aged 17 Years is positioned as an evolution of the house style, building on techniques that have defined the brand for decades. The…
Galeon Yachts has returned to BOOT Düsseldorf, the world’s largest indoor boat and watersports show, with five head-turning models that span the brand’s core flybridge and motor yacht ranges. Leading them, the Galeon 560 FLY, here sporting a fresh interior design that reflects contemporary yacht living. The appearance follows a strong year for the Polish…
Just in time for Burns Night, Orkney-based Highland Park has announced a limited-edition cask strength single malt whisky. The new release, Cask Strength: Heather, is made using 100 per cent Orkney peat-smoked barley, with peat sourced responsibly from Hobbister Moor, just a few miles from the distillery. Given Orkney’s northern latitude, trees struggle to grow,…
The Luxe Review 
Bang & Olufsen has opened the doors to its new flagship store in London’s iconic New Bond Street. The three-storey, 4,000-square-feet venue, nestled in the heart of Mayfair, promises an immersive and tailored shopping experience, inviting visitors to explore the brand’s renowned craftsmanship, design, and audio visual prowess.
The Luxe Review attended its VIP opening party, where the glitterati were eager to experience the unique environment, champagne and bespoke cocktails in hand…
The flagship takes customers on a sensory journey across its three floors. The ground floor showcases the brand’s luxury speakers and televisions in a setting of sophisticated simplicity, with steel, glass, and glazed ceramic tiles.
Descend to the lower ground floor, and you’ll enter the sensorium – a haven for the ultimate sound experience. The reflective metal walls and pink carpet lead to a private space for sound demonstrations.
Ascending to the first floor, customers enter the realm of Bang & Olufsen’s bespoke solutions. In this apartment-style setting, individuals can become creators, personalising products crafted by Bang & Olufsen in its specialist factory in Denmark.
The first floor will also host a program of cultural events, including live music, podcasts, streamed panel discussions, and art exhibitions. Dubbed the ‘artist in residence’ space, it provides a platform for local creators, embracing the creativity of London’s vibrant cultural scene.
Bang & Olufsen CEO Kristian Teär expresses excitement about the new flagship, stating, “We wanted to extend this feeling to our new London flagship store by becoming the destination where you can hear, see, and feel the magic of Bang & Olufsen, experience our products and unique heritage.”
The store launch follows a similar opening in New York and continued expansion in Paris. Sidonie Robert-Degove, Head of Global Retail at Bang & Olufsen, emphasises the importance of a strong retail presence in global cities, stating, “We have a unique opportunity to give our customers a full product and brand experience like no other in our industry.”
The Dalmore 17 Year Old offers deeper take on sherry finished whisky
The Dalmore has added a new permanent whisky to its core Principal Collection, a 17 year old Highland single malt that deepens the distillery’s long-standing exploration of Sherry cask maturation. The Dalmore Aged 17 Years is positioned as an evolution of the house style, building on techniques that have defined the brand for decades. The…
Galeon 560 FLY redux: Award-winning motor yacht steals spotlight at BOOT Düsseldorf 2026
Galeon Yachts has returned to BOOT Düsseldorf, the world’s largest indoor boat and watersports show, with five head-turning models that span the brand’s core flybridge and motor yacht ranges. Leading them, the Galeon 560 FLY, here sporting a fresh interior design that reflects contemporary yacht living. The appearance follows a strong year for the Polish…
New Cask Strength Highland Park whisky puts Orkney heather front and centre
Just in time for Burns Night, Orkney-based Highland Park has announced a limited-edition cask strength single malt whisky. The new release, Cask Strength: Heather, is made using 100 per cent Orkney peat-smoked barley, with peat sourced responsibly from Hobbister Moor, just a few miles from the distillery. Given Orkney’s northern latitude, trees struggle to grow,…
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