LG has unveiled a second-generation LG Signature home appliance lineup at the CES technology show, in Las Vegas.
Visitors to the LG booth found a refreshed range of high-end, premium design offerings in a dedicated LG Signature zone.
Launched seven years ago, LG’s Signature brand has become a watchword for ultra-premium, technically advanced lifestyle technology.
Previewed was an LG Signature 4-Door refrigerator with Dual InstaView transparent windows, which we were told is due to launch in 2024; a washer and dryer pair with 7-inch LCD touch panels; an Over-the-Range microwave oven with smart InstaView, as well as the double Oven Slide-in Range with built-in cameras, automatic time and temperature-setting functionality.
The new launches feature a slew of smart features for even more convenience, as well as new colours, materials and finishes with an on-trend minimalist look.
Other LG Signature products competing for space on the brand’s CES stand were the brand’s £100,000 OLED R TV and deluxe Wine Cellar.
The LG Signature zone comprised a faux living room, laundry room and kitchen, created in partnership with Italian designer furniture brand, Molteni&C, creating an intriguing mix of high technology from LG and stylish Italian furniture.
LG’s Signature brand has become a watchword for ultra-premium, technically advanced lifestyle technology…
So what is CES?
CES is a major technology trade show that takes place annually in Las Vegas, Nevada. It’s a showcase for new and innovative consumer technology products and services, including everything from flatscreens and soundbars, to home appliances and electric vehicles.
CES attracts a wide range of attendees, including manufacturers, retailers, media, and industry analysts, who come to see the latest products and trends in the consumer technology market.
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