An ambitious two-week festival of art, music and culture is coming to London in 2023. The London Festival, featuring ‘live music performances, city-wide cultural events, engaging new technology and feel-good entertainment,’ will take place in the capital in support of the city’s charities.
In what could be the biggest visitor event since the 2012 Olympic Games, ticket holders will be invited to step back into the past in six ‘spectacular fully-sized festival lands’ which will depict the city’s origins, from its Roman beginnings, through the medieval period and onto Georgian and Victorian periods.
The wartime spirit of the capital will also be reflected, with reconstructions and interactive, immersive sets made possible by augmented reality.
Future technology will also be on display at the innovation hub, while London Market will showcase the creative wares of over 200 of the capital’s independent retailers and designers. Community-led classes and creative workshops will be provided in an outreach zone.
As part of a smorgasbord of cultural treats, there are plans for an interactive art gallery where viewers can virtually step inside art to literally get a fresh perspective, as well as a travel-oriented new world pavilion, where the culture of Hawaii will be the focus.
As part of a smorgasbord of cultural treats, there are plans for an interactive art gallery where viewers can virtually step inside art to literally get a fresh perspective…
Reflecting the worlds of music and performance, a selection of bands, performance artists and special guests will be on hand to perform each day. Visitors will have the deciding vote on the final lineup thanks to an online, real-time voting system.
All amateur performers and bands will receive grants to help them further their careers and continue to support the creativity of Londoners.
Organisers will also provide a dedicated safe zone for children, a play area and baby zone staffed with childcare professionals.
The London Festival will take place in the capital across a two-week period in summer 2023 with 100 per cent of all funds raised dedicated to providing vital financial support to organisations running educational programmes, offering support for entrepreneurs and rolling out public awareness campaigns to underprivileged communities, under-realised individuals and disadvantaged children across the capital.
The initiative has already received strong support from most London MPs and Assembly members with organizers now approaching the Government to involve them in the overall project.
David Knights, an Empower London Trustee said the goal was to raise £150m for charitable causes over 10 years from ticket sales alone.
“Bold, brave and completely different to anything that’s ever been done in the capital before, we’ve got big plans to make The London Festival one of the not-to-be-missed events in the capital and attract visitors from all over the world.”
To find out more about The London Festival and for further updates visit The London Festival online.
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