Mixed martial arts goliath UFC has announced a new, multi-year global marketing partnership with Howler Head Whiskey, one of the fastest-growing flavoured whiskey brands in North America.
Howler Head becomes UFC’s first-ever ‘Flavored Whiskey Partner’, creating a new sponsorship category for the combat sports company. In return, Howler Head gets a branded presence at all UFC events, along with in-venue and onsite fan activations at select Pay-Per-View and Fight Night events.
“I fell in love with Howler Head during the pandemic and it is by far the best whiskey I’ve ever had,” says UFC President Dana White. “So, you can imagine how excited I am that these guys are coming on board as an official partner. Howler Head is a badass brand. Since its launch, it has become one of the best-selling whiskey brands in the United States and it aligns perfectly with our fan base.”
“I fell in love with Howler Head during the pandemic,” says UFC president Dana White. “It’s a badass brand…”
We’ve not had an opportunity to try Howler Head yet, but colour us intrigued. The beverage is a blend of Kentucky Straight Bourbon Whiskey and banana flavouring (ABV 40%).
Launched in 2020, Howler Head is available in 45 states across the US, United Arab Emirates, Canada, and in the UK exclusively through Master of Malt. The banana bourbon sells for £29.99 70cl. ABV is 40%.
Jason Wooler, Chief Executive Officer of Wooler Brands, said: “We are excited to be partnering with Dana White and UFC, one of the world’s greatest marketing and brand build entities globally. Dana’s authenticity and personality aligns perfectly with Howler Head’s brand DNA and with UFC as a partner.”
A long-standing St Andrews golfing ritual has found a new expression, as Kingsbarns Distillery launches a limited-edition single cask whisky inspired by the famed ‘19th hole’. Developed by Wemyss Family Spirits, the family-owned business behind the distillery, The Dunvegan forms the second instalment in a golf-inspired series, and follows last year’s Caddies’ Dream release. Limited…
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Elijah Craig has launched a special release to celebrate its role as the official bourbon of the Ryder Cup. This limited edition bottling begins with fully matured Elijah Craig Small Batch Bourbon, further finished with toasted staves crafted from 75 per cent sugar maple and 25 per cent applewood, a nod to New York’s state…
The Luxe Review 
Mixed martial arts goliath UFC has announced a new, multi-year global marketing partnership with Howler Head Whiskey, one of the fastest-growing flavoured whiskey brands in North America.
Howler Head becomes UFC’s first-ever ‘Flavored Whiskey Partner’, creating a new sponsorship category for the combat sports company. In return, Howler Head gets a branded presence at all UFC events, along with in-venue and onsite fan activations at select Pay-Per-View and Fight Night events.
“I fell in love with Howler Head during the pandemic and it is by far the best whiskey I’ve ever had,” says UFC President Dana White. “So, you can imagine how excited I am that these guys are coming on board as an official partner. Howler Head is a badass brand. Since its launch, it has become one of the best-selling whiskey brands in the United States and it aligns perfectly with our fan base.”
We’ve not had an opportunity to try Howler Head yet, but colour us intrigued. The beverage is a blend of Kentucky Straight Bourbon Whiskey and banana flavouring (ABV 40%).
Launched in 2020, Howler Head is available in 45 states across the US, United Arab Emirates, Canada, and in the UK exclusively through Master of Malt. The banana bourbon sells for £29.99 70cl. ABV is 40%.
Jason Wooler, Chief Executive Officer of Wooler Brands, said: “We are excited to be partnering with Dana White and UFC, one of the world’s greatest marketing and brand build entities globally. Dana’s authenticity and personality aligns perfectly with Howler Head’s brand DNA and with UFC as a partner.”
Kingsbarns Distillery launches limited edition single malt inspired by St Andrews 19th hole
A long-standing St Andrews golfing ritual has found a new expression, as Kingsbarns Distillery launches a limited-edition single cask whisky inspired by the famed ‘19th hole’. Developed by Wemyss Family Spirits, the family-owned business behind the distillery, The Dunvegan forms the second instalment in a golf-inspired series, and follows last year’s Caddies’ Dream release. Limited…
Introducing the Decompression 02: Bühlmann’s most advanced dive watch yet
The Bühlmann Decompression 02 is a professional-grade mechanical dive watch on a mission. Building on the success of the 2021 Decompression 01, the new model focuses on enhanced functionality, safety and real-world usability, with a design shaped by decades of research originating from Dr Albert A. Bühlmann’s pioneering decompression work. The Decompression 02 is of…
Elijah Craig on par with Ryder Cup 2025 limited edition maple and applewood finished bourbon
Elijah Craig has launched a special release to celebrate its role as the official bourbon of the Ryder Cup. This limited edition bottling begins with fully matured Elijah Craig Small Batch Bourbon, further finished with toasted staves crafted from 75 per cent sugar maple and 25 per cent applewood, a nod to New York’s state…
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