Mixed martial arts goliath UFC has announced a new, multi-year global marketing partnership with Howler Head Whiskey, one of the fastest-growing flavoured whiskey brands in North America.
Howler Head becomes UFC’s first-ever ‘Flavored Whiskey Partner’, creating a new sponsorship category for the combat sports company. In return, Howler Head gets a branded presence at all UFC events, along with in-venue and onsite fan activations at select Pay-Per-View and Fight Night events, beginning with UFC 261: Usman vs Masvidal 2, which takes place at VyStar Veterans Memorial Arena in Jacksonville, Florida April 24.
“I fell in love with Howler Head during the pandemic and it is by far the best whiskey I’ve ever had,” says UFC President Dana White. “So, you can imagine how excited I am that these guys are coming on board as an official partner. Howler Head is a badass brand. Since its launch, it has become one of the best-selling whiskey brands in the United States and it aligns perfectly with our fan base.”
“I fell in love with Howler Head during the pandemic,” says UFC president Dana White. “It’s a badass brand…”
We’ve not had an opportunity to try Howler Head yet, but colour us intrigued. The beverage is a blend of Kentucky Straight Bourbon Whiskey and banana flavouring (ABV 40%).
Launched in 2020, Howler Head is available in 45 states across the US, and the United Arab Emirates. The brand is scheduled to launch in Canada in June 2021.
Jason Wooler, Chief Executive Officer of Wooler Brands, said: “We are excited to be partnering with Dana White and UFC, one of the world’s greatest marketing and brand build entities globally. Dana’s authenticity and personality aligns perfectly with Howler Head’s brand DNA and with UFC as a partner. We see 2021 being a banner year!”
Huawei has launched a new fitness orientated smartwatch, the Watch GT 3, with the help of new watch ambassador Sir Mo Farah. Sir Mo launched the new Huawei Watch GT 3 at The Fore fitness and wellness studio in London, having been one of the first people in the UK to put the wearable throughContinue Reading
Apple has unveiled the Apple Watch Series 7, featuring a larger, more durable display, and previewed its latest collaborations with sports brand Nike and French luxury goods outfit Hermès (pictured above). So is it time to upgrade your current Apple Watch or buy your first? Here’s what you need to know… Sporting a reengineered Always-OnContinue Reading
When you’re next on Tottenham High Road, keep an eye open for a spectacular new football mural created by street artist Jody Thomas. Commissioned by Sky, it depicts Jordan Pickford, Luke Shaw and Raheem Sterling, and celebrates the launch of live football broadcast in 4k Ultra HD with HDR on Sky Q TV boxes. TheContinue Reading