Concept Cyberster: MG re-invents its roadster for the digital age

It’s an MG folks but not as we know it. Due to be unveiled at the Shanghai Motor Show later this month (April 21- 28 2021), the Cyberster is a radical two-door, two-seater concept car conceived by the Chinese-owned brand’s Advanced Design Centre in Marylebone, London. 

Said to recall the marque’s traditions by drawing on a number of styling cues from the classic MGB Roadster, maker SAIC claims the all-electric Cyberster will offer a range of 500 miles plus a 0-62mph time of less than three seconds. 

If you’re wondering which bits of the body are supposed to echo MGs of old, it’s the grille, flat integrated LED tail lamps and the, er, classic round ‘MG’ headlights. Distinctly non-trad details include a ‘kamm’ tail plus a ‘laser belt’ LED strip down the side, along with a door outline which faithfully follows it. 

Distinctly non-trd details include a ‘kamm’ tail plus a ‘laser belt’ LED strip down the side…

Inside, there’s what’s described as a 5G-equipped ‘interactive gaming cockpit’. No definitive word yet on whether occupants will be able to play Call of Duty but MG helpfully confirms that it’s the central display that’s tasked with the more interactive stuff. A nice touch is the octagonal (well, octagonal-ish) shaped steering wheel, an obvious bit of homage to the MG logo. 

While it seems hugely improbable the Cyberster concept will make it into production, Carl Gotham, Director of SAIC Design Advanced London, claims it’s “a bold statement that looks strongly into MG’s future, touching on our heritage but more importantly building on our technology and advanced design.” 

Quite frankly, if any of the concept makes its way into something we’ll be able to buy, consider us impressed…

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An experienced PR professional who’s represented some of the world’s best-known technology brands, Kulwinder began his career as a journalist and then editor, with stints on legendary British car magazines Supercar Classics and Fast Lane.

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