Smartphone and technology specialist Xiaomi is collaborating with award-winning photographer Steve McCurry, to launch its flagship Mi 10T Pro handset. The brand’s ‘My Unsung Heroes’ campaign features images captured on the Mi 10T Pro.
With smartphone photography now the biggest incentive for buyers to upgrade their mobile devices, this synergistic partnership makes a lot of sense. McCurry, with a career spanning over four decades, holds the Centenary Medal for Lifetime Achievement 2019, and is a world renowned photographer known for his ability to capture the essence of humanity in his images, most famously for his enigmatic portrait The Afghan Girl, of an Afghan refugee who featured on the cover of National Geographic back in 1985.
Xiaomi says its campaign ‘invites us all to capture the special people and key moments in our lives with the new 108-megapixel AI triple camera’ and ‘ensure each photo lives on with us forever in the highest definition.’
‘The single most important feature for consumers purchasing a new mobile device is the quality and user friendliness of the camera,’ says the brand.
Xiaomi is one of the world’s largest smartphone brands, chasing market leaders Samsung, Apple and Huawei.
With smartphone photography now the biggest incentive for buyers to upgrade their mobile devices, this synergistic parrtnership makes a lot of sense…
Xiaomi is making a claim for the smartphone photographic high ground
The Mi 10T Pro features an impressive array of photographic features, including AI modes, six long exposure options, pro mode, panorama mode and HDR Ultra-wide angle edge distortion correction.
The main Camera utilises a super sensor with 30x digital zoom and OIS. It’s supported by an Ultra Wide Angle Camera and a macro lens with auto focus from 2m.
Other features include 8k video (at 24/30fps) and 4k (at 30/60fps) recording. 5G enabled, the smartphone uses a Qualcomm Snapdragon 865 processor, and has a 144Hz 6.67-inch 2400 x 1080 FHD+ display.
The Xiaomi Mi 10T Pro is available in Cosmic Black, Lunar Silver and Aurora Blue, and sells for £599.
Nokia phone maker HMD (Human Mobile Devices), will launch a Barbie flip phone in partnership with Mattel this summer, the brand confirmed this week at Mobile World Congress. Europe’s largest phone manufacturer will create the Barbie Flip Phone, as part of a strategic shift that will see Nokia embark on a series of creative partnerships.…
Xiaomi continues its mission to redefine the boundaries between high-end and budget smartphones with the launch of the Redmi Note 13 Pro+ 5G. Aimed at canny tech enthusiasts interested in smartphone photography, this range-topping Android model offers an advanced camera system, sleek design, vibrant display, and powerful processor, all at a very tempting mid-range price.…
Technology fashionista Honor has launched the Honor 90 smartphone, likely to win favour with photographers and content creators alike. The new mobile has a triple camera system with a 200MP main camera, a 12MP ultra-wide and macro camera with a wide 112° field of view, 50MP Front Camera, and a 2MP Depth Camera to gauge distance. …
The Luxe Review 
Smartphone and technology specialist Xiaomi is collaborating with award-winning photographer Steve McCurry, to launch its flagship Mi 10T Pro handset. The brand’s ‘My Unsung Heroes’ campaign features images captured on the Mi 10T Pro.
With smartphone photography now the biggest incentive for buyers to upgrade their mobile devices, this synergistic partnership makes a lot of sense. McCurry, with a career spanning over four decades, holds the Centenary Medal for Lifetime Achievement 2019, and is a world renowned photographer known for his ability to capture the essence of humanity in his images, most famously for his enigmatic portrait The Afghan Girl, of an Afghan refugee who featured on the cover of National Geographic back in 1985.
Xiaomi says its campaign ‘invites us all to capture the special people and key moments in our lives with the new 108-megapixel AI triple camera’ and ‘ensure each photo lives on with us forever in the highest definition.’
‘The single most important feature for consumers purchasing a new mobile device is the quality and user friendliness of the camera,’ says the brand.
Xiaomi is one of the world’s largest smartphone brands, chasing market leaders Samsung, Apple and Huawei.
The Mi 10T Pro features an impressive array of photographic features, including AI modes, six long exposure options, pro mode, panorama mode and HDR Ultra-wide angle edge distortion correction.
The main Camera utilises a super sensor with 30x digital zoom and OIS. It’s supported by an Ultra Wide Angle Camera and a macro lens with auto focus from 2m.
Other features include 8k video (at 24/30fps) and 4k (at 30/60fps) recording. 5G enabled, the smartphone uses a Qualcomm Snapdragon 865 processor, and has a 144Hz 6.67-inch 2400 x 1080 FHD+ display.
The Xiaomi Mi 10T Pro is available in Cosmic Black, Lunar Silver and Aurora Blue, and sells for £599.
Come on Barbie: Nokia confirms official Barbie Flip Phone for Summer 2024
Nokia phone maker HMD (Human Mobile Devices), will launch a Barbie flip phone in partnership with Mattel this summer, the brand confirmed this week at Mobile World Congress. Europe’s largest phone manufacturer will create the Barbie Flip Phone, as part of a strategic shift that will see Nokia embark on a series of creative partnerships.…
Xiaomi Redmi Note 13 Pro+ 5G smartphone review: a photography powerhouse for less
Xiaomi continues its mission to redefine the boundaries between high-end and budget smartphones with the launch of the Redmi Note 13 Pro+ 5G. Aimed at canny tech enthusiasts interested in smartphone photography, this range-topping Android model offers an advanced camera system, sleek design, vibrant display, and powerful processor, all at a very tempting mid-range price.…
Stylish Honor 90 is the new smartphone for photographers and content creators
Technology fashionista Honor has launched the Honor 90 smartphone, likely to win favour with photographers and content creators alike. The new mobile has a triple camera system with a 200MP main camera, a 12MP ultra-wide and macro camera with a wide 112° field of view, 50MP Front Camera, and a 2MP Depth Camera to gauge distance. …
Share this: