Smartphone and technology specialist Xiaomi is collaborating with award-winning photographer Steve McCurry, to launch its flagship Mi 10T Pro handset. The brand’s ‘My Unsung Heroes’ campaign features images captured on the Mi 10T Pro.
With smartphone photography now the biggest incentive for buyers to upgrade their mobile devices, this synergistic partnership makes a lot of sense. McCurry, with a career spanning over four decades, holds the Centenary Medal for Lifetime Achievement 2019, and is a world renowned photographer known for his ability to capture the essence of humanity in his images, most famously for his enigmatic portrait The Afghan Girl, of an Afghan refugee who featured on the cover of National Geographic back in 1985.
Xiaomi says its campaign ‘invites us all to capture the special people and key moments in our lives with the new 108-megapixel AI triple camera’ and ‘ensure each photo lives on with us forever in the highest definition.’
‘The single most important feature for consumers purchasing a new mobile device is the quality and user friendliness of the camera,’ says the brand.
Xiaomi is one of the world’s largest smartphone brands, chasing market leaders Samsung, Apple and Huawei.
With smartphone photography now the biggest incentive for buyers to upgrade their mobile devices, this synergistic parrtnership makes a lot of sense…
The Mi 10T Pro features an impressive array of photographic features, including AI modes, six long exposure options, pro mode, panorama mode and HDR Ultra-wide angle edge distortion correction.
The main Camera utilises a super sensor with 30x digital zoom and OIS. It’s supported by an Ultra Wide Angle Camera and a macro lens with auto focus from 2m.
Other features include 8k video (at 24/30fps) and 4k (at 30/60fps) recording. 5G enabled, the smartphone uses a Qualcomm Snapdragon 865 processor, and has a 144Hz 6.67-inch 2400 x 1080 FHD+ display.
The Xiaomi Mi 10T Pro is available in Cosmic Black, Lunar Silver and Aurora Blue, and sells for £599.
Apple has gone green, adding an alpine green iPhone 13 Pro and green iPhone 13 to its already colourful iPhone 13 line-up. The new models feature the same lightning-fast A15 Bionic chip and advanced camera system as their stablemates, but it’s the hue which has fashionistas in a twist. Buyers won’t have long to bagContinue Reading
SIM-only network Smarty Mobile is opening a pop-up store in London ahead of Record Store Day, and offering all visitors a free vinyl album. The catch is you don’t know what you’ll get, as every platter comes in a sealed sleeve, to encourage music lovers to break listening habits and find new favourites New researchContinue Reading
The Huawei Mate 40 Pro is a spectacular flagship smartphone capable of stunning photography, and sporting a number of innovative features. Build quality and finish are remarkably high. This is a premium handset by any measure. Huawei Mate 40 Pro – Description One thing we continue to be impressed by the design flair Huawei bringsContinue Reading