Xiaomi partners with award-winning photographer Steve McCurry for flagship Mi 10T Pro smartphone launch

Smartphone and technology specialist Xiaomi is collaborating with award-winning photographer Steve McCurry, to launch its flagship Mi 10T Pro handset. The brand’s ‘My Unsung Heroes’ campaign features images captured on the Mi 10T Pro.

With smartphone photography now the biggest incentive for buyers to upgrade their mobile devices, this synergistic partnership makes a lot of sense. McCurry, with a career spanning over four decades, holds the Centenary Medal for Lifetime Achievement 2019, and is a world renowned photographer known for his ability to capture the essence of humanity in his images, most famously for his enigmatic portrait The Afghan Girl, of an Afghan refugee who featured on the cover of National Geographic back in 1985.

Xiaomi says its campaign ‘invites us all to capture the special people and key moments in our lives with the new 108-megapixel AI triple camera’ and ‘ensure each photo lives on with us forever in the highest definition.’  

‘The single most important feature for consumers purchasing a new mobile device is the quality and user friendliness of the camera,’ says the brand.

Xiaomi is one of the world’s largest smartphone brands, chasing market leaders Samsung, Apple and Huawei.

With smartphone photography now the biggest incentive for buyers to upgrade their mobile devices, this synergistic parrtnership makes a lot of sense…

Xiaomi is making a claim for the smartphone photographic high ground

The Mi 10T Pro features an impressive array of photographic features, including AI modes, six long exposure options, pro mode, panorama mode and HDR Ultra-wide angle edge distortion correction. 

The main Camera utilises a super sensor with 30x digital zoom and OIS. It’s supported by an Ultra Wide Angle Camera and a macro lens with auto focus from 2m.  

Other features include 8k video (at 24/30fps) and 4k (at 30/60fps) recording. 5G enabled, the  smartphone uses a Qualcomm Snapdragon 865 processor, and has a 144Hz 6.67-inch  2400 x 1080 FHD+ display.

The Xiaomi Mi 10T Pro is available in Cosmic Black, Lunar Silver and Aurora Blue, and sells for £599.  

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