Smartphone and technology specialist Xiaomi is collaborating with award-winning photographer Steve McCurry, to launch its flagship Mi 10T Pro handset. The brand’s ‘My Unsung Heroes’ campaign features images captured on the Mi 10T Pro.
With smartphone photography now the biggest incentive for buyers to upgrade their mobile devices, this synergistic partnership makes a lot of sense. McCurry, with a career spanning over four decades, holds the Centenary Medal for Lifetime Achievement 2019, and is a world renowned photographer known for his ability to capture the essence of humanity in his images, most famously for his enigmatic portrait The Afghan Girl, of an Afghan refugee who featured on the cover of National Geographic back in 1985.
Xiaomi says its campaign ‘invites us all to capture the special people and key moments in our lives with the new 108-megapixel AI triple camera’ and ‘ensure each photo lives on with us forever in the highest definition.’
‘The single most important feature for consumers purchasing a new mobile device is the quality and user friendliness of the camera,’ says the brand.
Xiaomi is one of the world’s largest smartphone brands, chasing market leaders Samsung, Apple and Huawei.
With smartphone photography now the biggest incentive for buyers to upgrade their mobile devices, this synergistic parrtnership makes a lot of sense…
Xiaomi is making a claim for the smartphone photographic high ground
The Mi 10T Pro features an impressive array of photographic features, including AI modes, six long exposure options, pro mode, panorama mode and HDR Ultra-wide angle edge distortion correction.
The main Camera utilises a super sensor with 30x digital zoom and OIS. It’s supported by an Ultra Wide Angle Camera and a macro lens with auto focus from 2m.
Other features include 8k video (at 24/30fps) and 4k (at 30/60fps) recording. 5G enabled, the smartphone uses a Qualcomm Snapdragon 865 processor, and has a 144Hz 6.67-inch 2400 x 1080 FHD+ display.
The Xiaomi Mi 10T Pro is available in Cosmic Black, Lunar Silver and Aurora Blue, and sells for £599.
Apple fans are in a lather, following the launch of the iPhone 17 Pro and Pro Max. The new high-end smartphones feature a new aluminium design, A19 Pro chip, record battery life and the company’s most advanced camera system yet. The Cupertino colossus also unveiled AirPods Pro 3 earbuds with improved noise cancellation, redesigned fit,…
There’s a special kind of magic when technology and art collide, especially when one half of that equation is Leica. In a world where smartphone cameras are constantly outdoing one another, it’s refreshing to see a partnership that puts creativity centre stage. Enter the Xiaomi 15 Series, created by Chinese tech giant Xiaomi, co-engineered with the…
Smartphone maker OnePlus has enlisted Finnish hard rockers Lordi to help launch its new all-metal Nord 4 mobile. Lordi, who won Eurovision in 2006 with ‘Hard Rock Hallelujah’, have released a similarly catchy single, ‘Made of Metal’, inspired by the new phone. The OnePlus Nord 4 is the first all-metal unibody smartphone of the 5G…
The Luxe Review 
Smartphone and technology specialist Xiaomi is collaborating with award-winning photographer Steve McCurry, to launch its flagship Mi 10T Pro handset. The brand’s ‘My Unsung Heroes’ campaign features images captured on the Mi 10T Pro.
With smartphone photography now the biggest incentive for buyers to upgrade their mobile devices, this synergistic partnership makes a lot of sense. McCurry, with a career spanning over four decades, holds the Centenary Medal for Lifetime Achievement 2019, and is a world renowned photographer known for his ability to capture the essence of humanity in his images, most famously for his enigmatic portrait The Afghan Girl, of an Afghan refugee who featured on the cover of National Geographic back in 1985.
Xiaomi says its campaign ‘invites us all to capture the special people and key moments in our lives with the new 108-megapixel AI triple camera’ and ‘ensure each photo lives on with us forever in the highest definition.’
‘The single most important feature for consumers purchasing a new mobile device is the quality and user friendliness of the camera,’ says the brand.
Xiaomi is one of the world’s largest smartphone brands, chasing market leaders Samsung, Apple and Huawei.
The Mi 10T Pro features an impressive array of photographic features, including AI modes, six long exposure options, pro mode, panorama mode and HDR Ultra-wide angle edge distortion correction.
The main Camera utilises a super sensor with 30x digital zoom and OIS. It’s supported by an Ultra Wide Angle Camera and a macro lens with auto focus from 2m.
Other features include 8k video (at 24/30fps) and 4k (at 30/60fps) recording. 5G enabled, the smartphone uses a Qualcomm Snapdragon 865 processor, and has a 144Hz 6.67-inch 2400 x 1080 FHD+ display.
The Xiaomi Mi 10T Pro is available in Cosmic Black, Lunar Silver and Aurora Blue, and sells for £599.
New camera system, bigger batteries: Apple excites with iPhone 17 Pro, iPhone 17 Pro Max, and AirPods Pro 3
Apple fans are in a lather, following the launch of the iPhone 17 Pro and Pro Max. The new high-end smartphones feature a new aluminium design, A19 Pro chip, record battery life and the company’s most advanced camera system yet. The Cupertino colossus also unveiled AirPods Pro 3 earbuds with improved noise cancellation, redesigned fit,…
Shoot like a pro: Leica and Xiaomi redefine smartphone photography with Xiaomi 15 Ultra flagship
There’s a special kind of magic when technology and art collide, especially when one half of that equation is Leica. In a world where smartphone cameras are constantly outdoing one another, it’s refreshing to see a partnership that puts creativity centre stage. Enter the Xiaomi 15 Series, created by Chinese tech giant Xiaomi, co-engineered with the…
Calling the arockalypse: OnePlus partners monster rockers Lordi for all-metal Nord 4 smartphone
Smartphone maker OnePlus has enlisted Finnish hard rockers Lordi to help launch its new all-metal Nord 4 mobile. Lordi, who won Eurovision in 2006 with ‘Hard Rock Hallelujah’, have released a similarly catchy single, ‘Made of Metal’, inspired by the new phone. The OnePlus Nord 4 is the first all-metal unibody smartphone of the 5G…
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