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Breitling dazzles with Endurance Pro luxury sports watch at Geneva Watch Days

Breitling has launched the Endurance Pro premium athleisure watch at Geneva Watch Days.

The multi-brand showcase, open to the press and retailers, brings together 17 leading names from the world of watchmaking. 

The Endurance Pro features a thermo-compensated SuperQuartz movement, and is designed both as a lightweight watch for committed athletes and a casual, everyday sports chronograph.

It takes its inspiration from the Breitling Sprint. Launched in the 1970s, that model offered a pulsometer for athletes who wanted to be able to monitor their heart rates. It was made from resin so it was particularly comfortable on the wrist. It was also produced in some dazzling Seventies colours! The Endurance Pro is a modern evolution of that design. 

The Endurance Pro is available in five colour variations. It takes its inspiration from the 1970′ Breitling Sprint…

Geneca Watch Week is a global platform for high-end watch brands

The Endurance Pro is available in five colour variations. One features a black dial and a black bidirectional rotating bezel with engraved cardinal compass points (N, S, E, and W). They are designed with an inner bezel, which is marked with a useful pulsometer scale, in a choice of white, blue, yellow, orange, or red. 

This luxury sports watch utilises an ultra-lightweight 44mm Breitlight case, and combines innovative technology with a wildly colourful design. The launch is accompanied by the Breitling Endurance Pro Strava Challenge, which offers keep fit fans the opportunity to compete for some incredible prizes.

The thermocompensated SuperQuartz movement is said to be ten times more accurate than conventional quartz.

“When Jan Frodeno first became a member of our Triathlon Squad, he asked me what Breitling he should wear. We started brainstorming about the perfect sporty lifestyle watch and that conversation led to the development of the Endurance Pro,” explains Breitling CEO Georges Kern. “ With this watch, we adapted our SuperQuartz technology to the needs of people like Jan who play as hard as they work. And the Breitlight case is so light that it won’t interfere with anyone’s training routine or sporting activity.”

Endurance Pro with a red inner bezel and rubber strap

The watches are presented on a Diver Pro rubber strap in the same color as the inner bezel ring, secured with a Breitlight double-pin buckle. The hour and minute hands are coated with SuperLumiNova, making them legible even in limited lighting conditions. The chronograph second hand also has a red pointer so it is easy to keep track of the elapsed time. Along with a small-second subdial, there are 1/10th second and 30-minute chronograph counters that have also been designed for easy reading. It’s also water-resistant to 10 bar/100 meters/330 feet.

What is the Breitling Endurance Pro Strava Challenge?

The Breitling Endurance Pro Strava Challenge Strava app allows athletes to track and analyse every aspect of their activities, regardless of their choice of sport. The Strava Challenge, which went live this week, allows users to compete for a variety of prizes, including a Breitling Colnago C64 bike, Breitling Endurance Pro watches, and Breitling jersey kits. 

To be eligible for the prizes, competitors will have to complete 500 minutes (about the time it takes a world-class triathlete to complete a full triathlon) in the activities of their choice, be it swimming, running, cycling, hiking, or another sport. 

Unlike the triathlon stars, participants in the Breitling Endurance Pro Strava Challenge will have two weeks to rack up their 500 minutes. The winners will be selected at random from the pool of competitors who complete the Strava Challenge. Additional information on the Breitling Endurance Pro Strava Challenge is available here.

About Steve May

Creator of Home Cinema Choice magazine, Steve muses and reviews for Trusted Reviews, T3, TechRadar, Home Cinema Choice, Ideal Home, The Luxe Review, Channel News and the i newspaper. He’s also the editor of professional home cinema website Inside CI, and contributor to industry trade magazine ERT. He's on Twitter and Instagram as @SteveMay_UK

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