In 2015, TAG Heuer pioneered the luxury smartwatch with its Connected timepiece – combining the watchmaking of traditional chronographs with up-to-the-minute tech. Now, the watchmaker is doing it again with a new generation of luxury smartwatch.
So is this a smartwatch chronograph connoisseurs will actually covet?
The new TAG Heuer Connected timepiece takes that established combination high-end design and tech, and adds to the mix game-changing sports options.
The TAG Heuer Connected is the watchmaker’s most immersive smartwatch yet
Bringing the watch’s game face is the TAG Heuer Sport app, which provides detailed tracking for golf, running, cycling, walking and fitness sessions thanks to the watch’s built-in GPS and heart-rate monitor, among other sensors, while the new TAG Hauer companion mobile app is designed to fully integrate the features of the watch with your mobile device.
The new TAG Heuer companion app fully integrates the features of the watch with your mobile device…
The watch also offers the range of life-enhancing services from Wear OS by Google, including notifications, Google Assistant, Google Translate, Google Pay where enabled, music controls, agenda, weather, maps and more.
It’s rather elegant, too. With classic watch-making styling, it’s designed with a 45-mm case in stainless-steel titanium, ceramic or sapphire crystal; subtle polishes, mechanical pushers and a rotating crown, as well as interchangeable strap choices with a folding buckle. You can also choose between a choice of custom-designed dials, either mechanical or digitally-inspired, to display on the all-active OLED touchscreen. It’s just up to you to choose whichever makes you tick.
TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, who has led the development of the connected timepiece enthuses, “The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches.”
The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience
Arnault also adds that TAG’s smartwatches have a true focus on sports, explaining, “The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports.”
The TAG Hauer Connected watch is available in select stores worldwide and at tagheuer.com from today.
Just in time for Burns Night, Orkney-based Highland Park has announced a limited-edition cask strength single malt whisky. The new release, Cask Strength: Heather, is made using 100 per cent Orkney peat-smoked barley, with peat sourced responsibly from Hobbister Moor, just a few miles from the distillery. Given Orkney’s northern latitude, trees struggle to grow,…
One of the world’s leading bespoke shipyards is setting up shop in the heart of London. Sanlorenzo Yachts UK will open a flagship showroom at 61 Park Lane, Mayfair, in March 2026. Designed as a working studio rather than a traditional retail space, the showroom will allow prospective Sanlorenzo owners and charter clients to begin…
Bang & Olufsen has announced two new limited editions of its flagship loudspeaker: the Beolab 90 Phantom Edition and the Beolab 90 Mirage Edition. Part of the brand’s Atelier programme, they’re the latest in a series of highly restricted releases marking the audio brand’s centenary, limited to just ten pairs apiece globally. The Phantom and…
The Luxe Review 
In 2015, TAG Heuer pioneered the luxury smartwatch with its Connected timepiece – combining the watchmaking of traditional chronographs with up-to-the-minute tech. Now, the watchmaker is doing it again with a new generation of luxury smartwatch.
So is this a smartwatch chronograph connoisseurs will actually covet?
The new TAG Heuer Connected timepiece takes that established combination high-end design and tech, and adds to the mix game-changing sports options.
Bringing the watch’s game face is the TAG Heuer Sport app, which provides detailed tracking for golf, running, cycling, walking and fitness sessions thanks to the watch’s built-in GPS and heart-rate monitor, among other sensors, while the new TAG Hauer companion mobile app is designed to fully integrate the features of the watch with your mobile device.
The watch also offers the range of life-enhancing services from Wear OS by Google, including notifications, Google Assistant, Google Translate, Google Pay where enabled, music controls, agenda, weather, maps and more.
It’s rather elegant, too. With classic watch-making styling, it’s designed with a 45-mm case in stainless-steel titanium, ceramic or sapphire crystal; subtle polishes, mechanical pushers and a rotating crown, as well as interchangeable strap choices with a folding buckle. You can also choose between a choice of custom-designed dials, either mechanical or digitally-inspired, to display on the all-active OLED touchscreen. It’s just up to you to choose whichever makes you tick.
TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, who has led the development of the connected timepiece enthuses, “The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches.”
Arnault also adds that TAG’s smartwatches have a true focus on sports, explaining, “The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports.”
The TAG Hauer Connected watch is available in select stores worldwide and at tagheuer.com from today.
New Cask Strength Highland Park whisky puts Orkney heather front and centre
Just in time for Burns Night, Orkney-based Highland Park has announced a limited-edition cask strength single malt whisky. The new release, Cask Strength: Heather, is made using 100 per cent Orkney peat-smoked barley, with peat sourced responsibly from Hobbister Moor, just a few miles from the distillery. Given Orkney’s northern latitude, trees struggle to grow,…
Mayfair marina: Sanlorenzo Yachts to open London flagship showroom on Park Lane
One of the world’s leading bespoke shipyards is setting up shop in the heart of London. Sanlorenzo Yachts UK will open a flagship showroom at 61 Park Lane, Mayfair, in March 2026. Designed as a working studio rather than a traditional retail space, the showroom will allow prospective Sanlorenzo owners and charter clients to begin…
Bang & Olufsen enhances flagship Beolab 90 with atelier Phantom and Mirage editions
Bang & Olufsen has announced two new limited editions of its flagship loudspeaker: the Beolab 90 Phantom Edition and the Beolab 90 Mirage Edition. Part of the brand’s Atelier programme, they’re the latest in a series of highly restricted releases marking the audio brand’s centenary, limited to just ten pairs apiece globally. The Phantom and…
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